Intentful, a GMS company

The ‘Understanding GEO Webinar’ will take place on November 25 – register to learn about Generative Search and discoverability in the age of AI. With OpenAI’s live search capabilities, brands will experience a seismic shift in how their content reaches users – restructured, rephrased, and personalized by AI without a brand’s direct input. We’ll cover: ? What ‘GEO’ (Generative Engine Optimization) means for brand visibility ? How AI reshapes content based on user behavior, query specifics, and AI’s own interpretation ? Key strategies to maintain discoverability in a fast-evolving landscape ?? Date: November 25 ?? Time: 11am EST | 4pm London | 5pm CET | 8am PST Register here ? https://lnkd.in/eCmNfsMg

Harness the power of AI in destination marketing and learn how to use it effectively. Join industry leaders for a game-changing session, presented by Marina Petrova at Intentful, a GMS company to learn how to boost your AI literacy, explore new opportunities, and ensure ethical implementation. Discover how to craft AI-driven strategies to engage travelers and achieve your goals?? Discover this star-studded group of innovators ready to share their #AIStrategies secrets! Janette Roush New York City Tourism + Conventions Cody Chomiak, CDME Travel Manitoba Jessica Yeh Visit Pasadena Marisa Rodgers Visit Macon Wes Rhea, CDME Visit Lodi Presented by: Marina Petrova at Intentful, a GMS company Don't miss your chance to elevate your marketing game! Join us in Washington, DC, from November 20-22 for a unique experience packed with practical strategies. Reserve your spot now by tapping the link below! ?? https://lnkd.in/eU3cyfYp #eTourism #eTourismMarketplace #DestinationMarketing #DMO #travelmarketing #MarketingSuccess

We are so happy to share that Florida's Historic Coast has now launched our AI Assistant to enhance visitors' experiences! ???? Did you know that Florida's Historic Coast is home to St. Augustine, the oldest city in the United States? It was founded by Spanish admiral Pedro Menéndez de Avilés on September 8, 1565. This predates other early settlements such as Jamestown, Virginia (1607), and Plymouth, Massachusetts (1620). ?? With AI Assistant, visitors can quickly: ?? Learn fascinating facts like this.? ???Find answers to their questions in natural, conversational language.? ?? Discover information seamlessly in any language. Whether visitors are curious about historical landmarks or looking for the best spots to enjoy outdoor adventures, AI Assistant breaks down barriers and makes information accessible to everyone. Beyond its significant historical legacy, the coast also offers: ???42 miles of beautiful, pristine Atlantic shoreline? ??Diverse wildlife? ??♂???♀??? A plethora of outdoor activities like surfing, kayaking, and hiking It's a perfect destination for history buffs and nature enthusiasts alike! ??? Check it out! https://lnkd.in/dUi_xyN St. Augustine, Ponte Vedra and The Beaches Visitors & Convention Bureau Learn about our AI products for DMO and travel brands https://lnkd.in/d3y8AXjp #FloridasHistoricCoast #StAugustine #PonteVedraBeach #AIAssistant #TravelInnovation #DestinationMarketing #TourismTech #IntelligentTravel

Did you know that the Cheeseburger was invented in 1924 (100 years ago!) in Pasadena? ???? This is just one of the facts you can learn through Know-It-All, our AI Assistant that is now live on the Visit Pasadena website. We are excited about how AI can help visitors discover information about this iconic destination. ?? From discovering local legends and hidden gems to finding the best places to eat, AI enhances how visitors search for information and experience destinations. No more endless clicking – just ask your questions in natural, conversational language and get instant answers. Plus, it works in any language without a single dollar spent on translation! AI will keep evolving, and so will we, in helping visitors get the most out of their destination experience. Check it out! https://lnkd.in/gz684H5X Learn about our AI products for DMO and travel brands https://lnkd.in/d3y8AXjp #VisitPasadena #TravelAI #DestinationMarketing #TravelInnovation #AIAssistant #TourismTech #ExplorePasadena #IntelligentTravel

We love our DMO and CVB clients! Helping visitors discover information about the destination and experience everything it has to offer makes us happy! ???? Did you know that Macon, GA hosts over 20 festivals throughout the year, including music festivals and food and drink events? ?????? With such a vibrant calendar, it's essential to share the buzz with captivating content. We're excited to announce that Visit Macon, GA, now has their own HappyPlaces platform, an AI-powered content creation tool with destination-specific AI that knows and understands Macon. ????? HappyPlaces is here to help Visit Macon create impactful content tailored to their unique destination. ??? Join us in celebrating Visit Macon’s commitment to delivering dynamic, engaging, and secure content that captures the essence of their vibrant community. ??? #VisitMacon #AIContentCreation #DestinationMarketing #SmartTravel #HappyPlaces Learn about our AI products for DMO and travel brands https://lnkd.in/d3y8AXjp

Visit Roseville, MN is the winner of the Silent Auction held at the Destinations International event in Tampa in July. The winning lot? An annual subscription to HappyPlaces, our AI-powered content creation tool. We're thrilled to announce that HappyPlaces is now live for Visit Roseville! ???? Here’s what makes HappyPlaces a game-changer: ??Destination-Specific AI that knows Roseville, helping create content that truly reflects the destination. ?? Data Security: Ensures information remains secure and isn't used to train the core AI model. ??? Extensive Knowledge Base: Up-to-date information, including things to do and upcoming events, all in Roseville’s unique voice. ? ????? Versatile Templates: Perfect for social media posts, creating itineraries, highlighting local businesses, boosting SEO, writing blogs, and more. ???? Live Search Data Insights: Boosts SEO and uncovers what visitors are genuinely interested in, enhancing their overall engagement. HappyPlaces is here to help connect with visitors through relevant content, tailored to Visit Roseville and their unique destination. ??? #VisitRoseville #AIContentCreation #DestinationMarketing #SmartTravel #HappyPlaces Learn about our AI products for DMO and travel brands https://lnkd.in/d3y8AXjp

We’re thrilled to share that Travel Lane County launched our cutting-edge AI Assistant to transform how visitors discover information about the Eugene, Cascades & Coast area of Oregon. ?? In our always-on world, the way people interact with information has changed dramatically over the last several years. So what is an AI Assistant? We call it Know-It-All! ??A quick and efficient way for visitors to find what they need without clicking through hundreds of pages.? ?????No pre-defined chatbot responses – ask questions in natural, conversational language and get answers in seconds.? ??Multilingual support – get information in any language! Visitors can now effortlessly uncover: ??Hidden gems? ??Places to stay? ???Local events AI is not a magic wand, but it can help greatly enhance visitor journey and make it more engaging by simplifying access to information. Fun fact about the destination: Eugene, Cascades & Coast is home to TrackTown USA and legendary Hayward Field at the University of Oregon, host to 8 U.S. Team Olympic Trials for Track & Field and the 2022 World Athletics Championships, the first time this global event was ever held in the United States. Check it out! https://lnkd.in/d4FNTRRZ Learn about our AI products for DMO and travel brands https://lnkd.in/d3y8AXjp #EugeneCascadesCoast #TravelAI #DestinationMarketing #TravelInnovation #SmartTravel #AIAssistant #TourismTech Image credit: Taylor Higgins / Eugene, Cascades & Coast

Exciting News! We’re happy to announce that just in the last couple of weeks, several DMOs and CVBs have deployed our innovative AI-powered products to boost visitor experiences?? A warm welcome to: - St. Augustine, Ponte Vedra and The Beaches Visitors & Convention Bureau - Travel Lane County - Visit Fresno County - Visit Macon - Visit Pasadena - Visit Roseville Thank you for driving innovation to enhance visitor journeys, either through AI Assistant or AI-powered content creation tools?? Each of the destinations has its secure AI model, enriched with knowledge tailored specifically to them and featuring real-time updates. Data privacy and security are, of course, paramount. Whether it is a well-known fact or information about what’s on next weekend, AI helps enhance destination discovery and provide visitors with richer travel experiences??♂? It is still the very early days of AI, and we’re honored to support these incredible destinations in sharing their unique stories through cutting-edge technology. Here’s to smarter and more engaging travel adventures ?? #AI #Travel #DestinationMarketing #VisitorExperience #TourismTech Learn about our AI products for DMO and travel brands: https://lnkd.in/eV-3p4Tg

Intentful created a #Ritbot, an AI Avatar of Mark Ritson. This AI avatar was A PANELIST at WFA’s Global Marketer Week #gmw24, along with Jane Wakely, PepsiCo, Asmita Dubey, L'Oréal, Jenny Rooney, ADWEEK, moderated by David Wheldon OBE, President Emeritus of WFA. Here is #longread how it all came together and how we built the AI model. A couple of months ago, we chatted with WFA, and Robert Dreblow and Will Gilroy came up with an absolutely brilliant idea of creating an AI avatar of Mark Ritson. Not just an avatar, but an AI that could join a panel during WFA’s Global Marketer Week in Toronto, along with the CMOs of the world’s largest companies, and with some 800 people attending. My immediate reaction was that creating an AI model (now known as Ritbot) is super easy, because that’s what our business is – we create AI models for our clients, and then once you have a model that knows whatever you want it to know, it can be shaped into any use case. But we don’t really do video yet, because it’s not commercially viable yet. So my second thought was “If it goes wrong in front of 800 global marketers, it’s the end of my career”. But if you know me, you know that I like a good challenge.??? After all legal formalities were resolved, Intentful’s amazing production team created a text version of Ritbot in less than a day. Testing it was so so so much fun. I played with it, too, and learned so many beautiful variations of swearing that I am frequently tempted to use now. But more importantly, Ritbot's responses were so on point – and that’s because the AI model was built using Mark’s podcasts, blogs etc. (with his permission, of course). Audio was easy. The AI pitch was almost identical to Mark’s, but there were pauses in his speech, and that’s purposeful to be able to differentiate between AI and a human. Video was tricky. As our developers played with options, they created an AI version of me. It was so good that my initial reaction was that it can now join boring calls instead of me. But we are not there yet. For Ritbot, we did not want to create a video version that would be too realistic, because it can be creepy, so we tried different versions including animation and ended up with a good photorealistic AI avatar. Was I nervous ahead of the panel? In all honesty, my eye was twitching. But it all went well and everyone seemed to enjoy Ritbot's responses. To give you an idea, in response to “Hello” from David, Ritbot said, “What can I help you f*ck up less today?”. And all other comments and responses were “bloody brilliant”. Thanks again, Robert and Will, for your creativity, and of course, thank you, Mark, for allowing us to create your AI avatar. Thank you, amazing WFA, for driving the world forward. Stephan Loerke David Wheldon OBE ?? Laura Forcetti Alice Tomlinson ?? Intentful GMS Bruce Amick #gmw24 #wfa #ritbot #aiformarketers #futureofmarketing #isolovemyjob

Visit Estes Park has just released two insightful whitepapers: one is on their AI journey and the second paper is about ethical and legal aspects of the use of AI. A must-read for every DMO and travel brand. We are delighted to have contributed to this initiative. And thank you for being our HappyPlaces customer! #ArtificialIntelligence #DestinationMarketing #ThoughtLeadership #Innovation