A global leader in the next-generation Identity resolution Leveraging +20B online signals every 24 hours and over 15B email open and log-in events every month, Intent IQ is able to create and maintain an accurate real-time map of devices, their users’ identities and the relations amongst the devices. Intent IQ privacy-friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less, and CTV
Intent IQ的外部链接
We have proven success providing SSPs and Publishers a 20%-30% lift in revenue. Intent IQ's Bid Enhancement Service for SSPs & Publishers adds 15%-30% incremental revenues immediately after implementation. Intent IQ's turnkey technology enhances the bitstream with additional identifiers in multiple platforms IDs across all users' devices, resulting in increased bid ratio, eCPM, and value to the platform and its partners. How? ● By simply opening up your inventory and allowing the powerful IIQ ID device graph to aggregate all SSP and DSP IDs into a single IIQ Person ID… ● While also returning to you the current partner SSP and DSP IDs when you're missing such an ID ● The IIQ Person ID (the single ID) addresses third-party cookieless environments, both in the current Safari and in the future with Chrome.
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Intent IQ转发了
Intent IQ joined us at the Digiday Publishing Summit for a fun and insightful session to learn more about Alternative ID’s. Intent IQ's Fabrice Beer-Gabel and Digiday's Michael M. Choma, MBA discussed how publishers and advertisers are deploying a new Alternative ID playbook to increase cookieless addressability and revenue while building trust in the programmatic marketplace. #digidaypublishing
Music, Snow, and Everything an AdTech Pro Needs to Know That’s what Digiday Vail delivered — and then some! From the slopes to the sessions, it was a perfect mix of inspiration and insight. A special shoutout to Fabrice’s session on alternative IDs and cross-device identity — packed with value and sparking important conversations around the future of addressability. Grateful for the incredible energy, the meaningful connections, and the rockstar presence of the Intent IQ team — including Tamir, Dror, and Fabrice — who brought the vision, leadership, and brainpower that make these events unforgettable. Here’s to keeping the momentum going into Q2!
?? Identity meets creativity at Marketecture Live! In his session “Beyond Cookies: Leveraging Alternative IDs for Seamless Bridging, Curation, and Activation,” Fabrice Beer-Gabel brought the cookieless conversation to life. From bridging identity gaps to reaching high-value audiences across cookieless environments, Fabrice shared practical use cases showing how Intent IQ’s tech helps both sides of the ecosystem thrive. And yes—there was live music. Because why not make identity resolution a little more fun? ?? Thank you to Marketecture Media for organizing and to everyone who joined us—we loved the energy, the questions, and the great conversations!
It's not every day that?AdTechGod ???calls on our CTO,?Dror Ben Yishai, to share some knowledge??! Dror breaks down: ? Where advertisers feel the biggest pinch ? Why?not all alternative IDs are created equal ? How?Intent IQ’s universal ID?is driving?140% revenue lifts ?? Read the full Q&A:?https://lnkd.in/dHxd4FC4
Intent IQ转发了
COOKIE CHAOS! Intent IQ with a jam packed break out! Great session with Fabrice Beer-Gabel ! #marketecturelive
Intent IQ转发了
One of the biggest shifts in the digital world today is the rise of cookieless advertising. ???? Moving away from third-party cookies, this new paradigm brings an emergence of privacy-conscious, content-based and AI-driven targeting methods that help advertisers reach users effectively. The secret ingredient: identity solutions. ?? Replacing the need for cookies, identity solutions like Intent IQ introduce various advantages that benefit the ecosystem: ?? For Advertisers: ?? Cross-device identity resolution: Enables seamless user tracking across different devices and platforms. ?? Better attribution and measurement: Improves ad performance tracking by linking interactions across multiple touchpoints. ?? More accurate targeting: Upgrades audience segmentation and reduce wasted impressions. ?? Better ROI: Advanced targeting leads to higher engagement rates and conversion rates. ?? Privacy compliance: Ensures ad strategies align with evolving data privacy laws. ?? For Publishers: ?? CPM effectiveness: With improved identity resolution, publishers can offer premium audience segments to advertisers. ?? First-party data enhancement: Helps publishers maximize their own data without relying on external trackers. ?? Better monetization: Increased fill rates and relevant ads boost revenue. ?? Less dependency on big tech: Allows publishers to regain control of their first-party data. ?? For Consumers: ?? More relevant ads: Users see ads aligned with their interests rather than random, intrusive ads. ?? Better user experience: Fewer irrelevant ads lead to a less disruptive experience in apps and games. ?? Stronger privacy protections: Solutions work within privacy regulations, minimizing data misuse. It’s safe to say we’ve reached a new era in advertising - one that emphasizes respect for privacy, innovative techniques and enhanced data effectiveness. A goldmine for advertisers, mobile gaming is known for its advanced contextual targeting, application of real-time first-party data, and native ad display, among many more valuable qualities, and now has widespread identity solutions in place to serve the ecosystem. ?? __________ Like this content? ?? Like ?? Share ?? Comment ?? Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising.
We are excited to announce our new collaboration with Snowflake, empowering marketers with advanced cookieless audience activation to improve campaign performance. Now marketers can easily and seamlessly onboard data, activate audiences and expand reach using the Intent IQ’s Snowflake Native App. See more detail here https://lnkd.in/dDGecBnX. Reach out to us to try it now!
We’re heading to?Marketecture Live! We’re excited that?Fabrice Beer-Gabel, our VP of Partnerships, and?Aleksander Kovalev, our Business Development Research Analyst, will be at?Marketecture Live on March 17th. Even more exciting—Fabrice will be taking the stage at 11:05 AM?to lead a breakout session: “Beyond Cookies: Leveraging Alternative IDs for Seamless Bridging, Curation, and Activation.” With the industry shifting beyond third-party cookies, Fabrice will dive into how alternative IDs are helping publishers and advertisers bridge identity gaps, activate audiences, and drive better outcomes. If you’re attending, let’s connect! Drop us a message or catch us at the event. #MarketectureLive Marketecture Media
Happy International Women’s Day! Last week, Intent IQ teamed up with Propeller Group to host a special breakfast in honor of this important day—and what an incredible gathering it was! The focus was on open, honest conversations. Women from across the AdTech, came together to share experiences, discuss challenges, and build meaningful connections. It was inspiring to see such a powerhouse group supporting and uplifting one another. A huge thank you to everyone who joined us and contributed to such a special morning. And of course, a big shoutout to Louise Watson and our very own Michal Nissenson for organizing and hosting this fantastic event! At Intent IQ, we are committed to championing the incredible women shaping the future of our industry. Here’s to more conversations, collaborations, and continued progress! Photo credit: Bronac McNeill #IWD2025 #InternationalWomensDay