Innovation, Innovation, Innovation, it's what we do best!
Culinary Innovator » Certified Master Chef (CMC) / “Creating responsibly delicious crave appeal for our clients.”
Have you considered your brand's innovation rate recently? It's a crucial portfolio metric that is frequently underestimated. Research indicates that a robust CPG innovation rate should fall within the range of 15% to 25%. This means generating revenue from new product SKUs annually. We all know that is no easy task, just maneuvering through the obstacles. It is what we do and have 35 plus years of designing, commercializing and marketing new products. Our team thrives on driving innovation! So, have you considered what bringing some culinary discipline into your innovation process and culture could do for your IR? Give us a call we would love to help your team.