Integral Ad Science

Thank you to our partners and customers who joined us for the Sydney edition of IAS Beyond! Alongside industry experts and thought leaders from IAB Australia, KINESSO Australia, WooliesX, and more, we discussed how regional businesses are strategizing on social, innovating with AI, and more. Watch our recap below. #IASBeyond #AI #Advertising

Our upcoming IAS Academy Expert series offers live, interactive workshops designed to deepen your knowledge of our industry-leading products. Join us for one-to-one, tailored support from our Technical Services team and practical tips to streamline workflows and boost your team’s efficiency. Register here: https://lnkd.in/eebZ9Rsu #Advertising

In the age of live-streamed sports, attention is critical to campaign success, explains IAS Country Manager [India] Saurabh Khattar. For afaqs!, he also breaks down how measuring attention signals is helping advertisers connect with audiences and drive business outcomes. Read the rest here: https://lnkd.in/eRNAmQJE #Attention #Measurement #ConsumerInsight #Advertising

By collaborating with Google, the IAS Threat Lab identified and disrupted a large ad fraud scheme targeting popular mobile apps through 56 million+ downloads. Learn how the team leveraged industry-leading technology to address fraud and protect our digital ecosystem here: https://lnkd.in/emh-CDFK #AdFraud #Advertising

We’ve integrated our Quality Sync pre-bid segment with Google Marketing Platform’s Display & Video 360. This integration bundles brand safety and suitability, invalid traffic, MFA protection, and more to provide comprehensive coverage across advertisers’ programmatic media investments. Learn how to streamline your advertising efforts and drive superior results here: https://lnkd.in/egvz9PXZ #Programmatic #Advertising

IAS took home the silver in the “Data, Analytics & Intelligence” category at ad:tech India and International Advertising Association’s Honours Awards! As the digital landscape continues to evolve, we’re proud to be recognized for our best-in-class solutions powered by AI and backed by data science. Read more about why we were chosen in Medianews4u.com: https://lnkd.in/gaT-jiGV #HonoursAwards #DataScience #AI #Advertising

Our employees have made their voices heard: IAS has been awarded “Best Company Outlook” and “Best Company for Diversity” by Comparably. We believe in creating a unique employee experience based on #Accountability and a #OneTeam mindset that encourages our teams to thrive. Thank you to all the employees who cast their votes! https://lnkd.in/gaE9b3Fg #ComparablyAwards #CompanyCulture #Advertising

IAS CPO Srishti Gupta has been appointed to the IAB Tech Lab’s Board of Directors. Aligned with our mission to drive trust and transparency across the digital advertising landscape, Srishti will partner with other industry leaders to help guide the strategic direction of the IAB Tech Lab’s five pillars of innovation—including supply chain diligence. Read more here: https://lnkd.in/eHUrz8uA #IABTechLab #Leadership #Advertising

For industry leaders attending the WPP Stream “unconference,” join IAS COO Marc Grabowski for a working group on how planning and adaptiveness are critical to success. Attendees can expect an open dialogue and intimate conversation around navigating change in an ever-evolving advertising landscape. Learn more here: https://wppstream.com/ #WPPStream #Advertising

Women’s History Month is a time to celebrate the incredible achievements of women everywhere, and IAS CHRO Lisa Nadler recently spoke to HRO Today to discuss her approach to employee wellness. She highlights how IAS prioritizes personal and professional development through our “Well On Our Way” program to retain top talent. Read more in Lisa’s interview here: https://lnkd.in/ecxRmbHv #HR #Wellness #CompanyCulture #Advertising