Institutional Knowledge

Institutional Knowledge is excited to announce that decorated higher education leader, Dr. Anne Kerr, has joined the firm as a Senior Consultant. https://lnkd.in/ekwcJ7EY

By focusing on how your institution can become part of a student’s personal story, you don’t just fill classrooms—you create lasting emotional bonds that fuel retention, advocacy, and long-term success. https://lnkd.in/e5_ykvth

College presidents have ongoing opportunities to either capitalize on or miss out on this role of brand stewardship. We examine a few key ways a college president can leverage their position. https://bit.ly/3Trs29j

Is your institution's name holding you back or propelling you forward? A name change might seem daunting, but it could be the key to aligning with your mission and future goals. Find out more about collegiate name changes and what to consider: https://lnkd.in/euAvJ_mx

Not every college is for everyone, and that’s okay. In fact, some institutions are redefining what it means to be the 'right fit' by boldly stating who they aren’t for. Curious about how this approach is reshaping the college experience? Read our latest blog to find out. https://lnkd.in/eVWSUXxZ

Small colleges hold a special place in higher education, offering a distinctive, intimate experience that larger institutions can't replicate. But with rising costs, shrinking applicant pools, and increasing skepticism about the value of a degree, small schools face unique challenges. In our latest article, we explore strategies to help small colleges thrive in today's competitive landscape. From honing in on their specialty to leveraging alumni success stories, these actionable insights can help small schools articulate their value proposition and attract the right-fit students. Curious about how your school stacks up? Take our Collegiate Brand Score assessment to see where you stand. #HigherEdMarketing #SmallColleges #EducationStrategy #Branding #EnrollmentMarketing

A recent community event reminded us why tailored marketing is essential. "Safe" doesn't always mean "sound" when it comes to effective campaigns. How are you making your marketing resonate? https://lnkd.in/ehReryDa

In a landscape saturated with broad categories, standing out is essential. Just as cruise lines differentiate themselves by redefining their offerings, colleges and universities can elevate their appeal by strategically positioning themselves. https://lnkd.in/eGwTxq5Y

Don't just pay, invest: Understand the true worth of a college degree with our newest insight. https://lnkd.in/dbkMjQFe

Stories have always been a fundamental part of human communication, but their role in marketing and branding is often overlooked. In our latest insight, we uncover the transformative potential of storytelling for colleges and universities. https://lnkd.in/eEpBzdxv