Institute for Public Relations

Sarah Jackson and Avery Ensing had an amazing time last week at Ragan Communications and PR Daily's Social Media Conference in Orlando! ?? Three full days of connecting with peers, discovering new tools, and learning from top social media innovators. From building engaged communities to creating strategies that drive results, we left feeling inspired and ready to elevate our social media game. A huge thank you to Ragan Communications and Diane Schwartz for having us! ??

How do gender biases shape how we view scientists? ???? A recent study by Dr. Austin Y. Hubner and Dr. Olivia M. Bullock explored how gender impacts perceptions of likeability, competence, and trust in scientists. Here are a few key insights: ?? Likeability Boost: Female scientists were rated as more likable than their male counterparts. ?? Likeability = Competence: Higher likeability was linked to higher competence ratings. ?? Trust Advantage: Female scientists were seen as more trustworthy than male scientists. ?? Gender Preference: Participants tended to favor scientists of the opposite gender. Dive deeper into the relationship between gender and the perception of scientists: https://lnkd.in/ekmn9fQA

?? Attention graduate students! Apply for The Ketchum PRISM Fellowship for Excellence in Public Relations Research, Insights, Strategy, and Measurement! Gain hands-on experience in PR research at Ketchum, work on client projects, and have your research published on the Institute for Public Relations website. ?? Application Deadline: April 4, 2025 ?? Internship Dates: June 9 – Aug 8, 2025 ?? Final Paper Due: November 10, 2025 ?? $20/hour, 40 hours/week Work at Ketchum’s NYC, Chicago, LA, Arlington, or Dallas office and be recognized at the IPR Distinguished Lecture & Awards Gala in December. ?? Apply now: bit.ly/KetchumFellowship

This Women's History Month, we honor Alice Allison Dunnigan, a pioneering journalist who broke barriers as the first African American female correspondent at the White House. ??? Despite facing racial and gender barriers, she made history with her groundbreaking coverage of the government and played a key role in paving the way for future generations of Black women in journalism. ?? Learn more about her legacy and other inspiring women in the IPR Research Library: https://lnkd.in/eXPzW6NU #WomensHistoryMonth

New episode of #InACarWithIPR! ???? Join Chuck Wallington, Ph.D., of Cone Health, and host Tina McCorkindale, Ph.D., APR, on a journey through Greensboro, North Carolina. In this episode, they discuss DEI, leadership development, Chuck’s journey to becoming a leader in healthcare communications, and more. Packed with valuable lessons on mentorship and the future of the industry, this is one episode you won’t want to miss! ?? Watch now: bit.ly/InACarWithIPR ??? Video by Tucker Berardi

?? FREE Webinar: How does culture shape crisis communication in Asia? Join us on April 25 at 10:30 AM SGT (April 24 at 10:30 PM EDT) for a deep dive into the complex relationship between culture and crisis management in Asia. This session is designed for both educators and practitioners looking to better understand how key factors like political culture, economic systems, societal norms, media dynamics, and activist environments influence the onset, evolution, and resolution of crises. Our expert speakers will share real-world case studies and offer actionable insights into navigating the diverse cultural landscapes across the region. ??? When: April 25, 10:30 AM SGT | April 24, 10:30 PM EDT ?? Register now: bit.ly/IPR-Web

Meet Angela Dwyer, Director of the IPR Measurement Commission and Head of Insights at Fullintel! ?? Angela’s top measurement tips for PR professionals: 1?? Start with a clear understanding of your goal. 2?? Ensure your data is high quality – the right numbers make all the difference! Watch to hear Angela’s valuable insights and learn how the IPR Measurement Commission is shaping the future of PR measurement. ?? Explore the IPR Measurement Commission: https://bit.ly/IPR-MC?

How has organizational trust changed in the past year? ?? Edelman’s 2024 survey of over 33,000 individuals across 28 countries reveals how public ‘grievance’—the belief that government and organizations are making life harder and serving narrow interests—has impacted trust. Three Key Takeaways: ?? Misinformation Concerns: 68% worry that organizational leaders knowingly mislead the public with false information. ?? Widespread Grievance: 61% believe governments and organizations serve narrow interests, fueling increased distrust—especially toward AI. ?? Perceptions of Media: 75% of those with “high grievance” levels feel news outlets prioritize attracting large audiences over informing the public. ?? Learn more about organizational trust and how it’s changing: https://lnkd.in/g5cMibdB

The 2025 IPR Bridge Conference is just around the corner! ?? Mark your calendars for April 9-10 in Washington, D.C., and join us for two days of insightful discussions, cutting-edge research, and meaningful connections with top practitioners and scholars in the communication field! ???? This exclusive event is your chance to learn about the latest trends shaping the future of PR while networking in an intimate, engaging environment. You don’t want to miss it! ? Register now: bit.ly/bridge-2025

?? We’re so excited to announce our latest initiative: Disinformation Awareness Month! ?? This April, we're launching the inaugural IPR Disinformation Awareness Month, featuring new research, events, and a commitment for communicators to sign in support of combatting disinformation. Get ready for a month filled with informative and actionable content designed to raise awareness and empower communicators to take a stand against the spread of disinformation. Stay tuned for more details and lots of fun content! ???? Learn more: bit.ly/Disinfo-Month