Institute for Public Relations

Join us at the 2024 IPR Distinguished Lecture & Awards Gala, where we'll honor the best and brightest with lifetime achievement and research awards – a testament to their remarkable contributions to our industry. ???? ?? Reserve your table today! buff.ly/47vFrTB

Small is big… And big is small… What does this mean for the future of PR measurement? ?? In his latest blog, Dr. Lightning Ele Hulud Czabovsky explores how changes in the box office, sports media, and national elections are influencing how we measure PR success. With real-world examples, he offers insights into what communicators can expect in the year ahead. Read the full blog to understand the latest measurement trends and what they mean for PR ?? https://bit.ly/3AR9HMG

??A Heartfelt Thank You to Our Premium Table Sponsors, IW Group Inc. and Omnicom PR Group! ?? Your generous support plays a key role in making the 2024 IPR Distinguished Lecture & Awards Gala a success. We are so grateful for these partnerships! bit.ly/ipr-gala?

The field of #PublicRelations has evolved, going beyond media relations and writing press releases to addressing important issues impacting business, society, and our lives. Social issues, in particular, have become more prevalent as businesses think about communications. Tina McCorkindale, Ph.D., APR, the president and CEO of Institute for Public Relations, is among those leading the changes. In 2023, Tina took part in the Executive Program for Nonprofit Leaders at #StanfordGSBExecEd to help her gain the knowledge and insights to lead the over 60-year-old institute into the future. “I wanted to avoid ‘Captain Obvious’ content such as ‘communication is important.’ We already know that. I loved that the Executive Education program had Stanford faculty teach the classes and included research-generated insights to help us think differently and grow.” Read more about Tina's participant experience at #StanfordGSB: https://lnkd.in/gsQX_Fdx

? Deadline Approaching! Apply to become a member of IPR ELEVATE by December 6. IPR ELEVATE is designed for senior-level professionals with 10+ years of experience who are ready to grow and lead. As a member, you'll gain access to exclusive IPR programs and events, hot topic discussions, mentorship circles, and professional development opportunities. This is your chance to connect with industry peers, expand your network, and sharpen your leadership skills in an exclusive, growth-focused community. ?? Learn more about IPR ELEVATE and apply here: buff.ly/3rTCfQT

Happy 10 Year IPR Anniversary to Sarah Jackson, IPR Senior Director of Communications!?? Sarah has been an essential part of our team for the past decade, consistently bringing innovation and excellence to her work. She has been the driving force behind several IPR initiatives, such as IPR Master Class, “In A Car with IPR,” and the IPR Mobile App. Thank you, Sarah, for your dedication, creativity, and passion. Cheers to a decade of impact and many more successes ahead!???

Last chance to register! Don’t miss the IPR Commissions & Centers Summit on December 3 in NYC.? Join us for a day of research presentations, interactive workshops, networking opportunities, and more. Each session will feature leading experts and provide research-driven best practices aligned with the five IPR Commissions & Centers of Excellence:? ?? Behavioral Insights ?? Digital Media ??? Diversity, Equity, and Inclusion ?? Measurement ?? Organizational Communication This is your chance to engage with industry leaders and stay ahead of the curve. Read the full agenda and register here: buff.ly/3Bb7jA2

In a recent blog, Dr. Jim Macnamara, IPR Measurement Commissioner, explores the latest advancements in PR measurement and evaluation. ?? He highlights three game-changing frameworks that stand out for their practical and theoretical value: ?? UK Government Communication Service Evaluation Cycle ?? EU Measurement and Evaluation Indicators Guide ?? Dissected Program Logic Model of Communication Activities Discover how these tools can shape the future of PR measurement in the full blog: https://bit.ly/3YQYgwj

The November Edition of IPR Industry Insights is here! ???? In this issue, we’re celebrating Measurement Month with the latest trends and insights, highlighting upcoming professional development opportunities, and honoring Native American Heritage Month.?

?Schedule Update? The live Q&A for the IPR and Page Case Study Competition has been rescheduled for Monday, November 25, at 3:30 pm ET. Join us to learn about the updated competition guidelines and receive answers to all your questions. This competition invites students from business, communication, journalism, and PR programs to submit original case studies. We will hold another Q&A on December 10 for those unable to join the session on Monday. ?? Join the Q&A here: https://lnkd.in/gr4YTFwz