Insights in Marketing, LLC.

?? Happy 21st Anniversary, Kara Kohr! ?? Kara, your dedication and expertise in #qualitative research have shaped countless successful projects over the last 21 years. With your “Get-er-done well” attitude, you consistently deliver actionable #insights that empower our clients to make confident decisions. Your proactive problem-solving and positive mindset make you a true standout in the industry. Your ability to anticipate challenges and deliver results with precision is a testament to your exceptional skill and reliability. Here’s to many more years of success and impact with Insights in Marketing, LLC.! Drop a comment to share your appreciation for Kara below ???? #CongratsKara #MarketingInsights #21YearsStrong #WorkplaceCulture #WorkAnniversary #InsightsInMarketing #ThankYouKara

With consumers setting resolutions for #fitness, weight loss, and overall well-being — gyms, diet programs, and #wellness products typically see a surge in demand. However, shifting attitudes towards #GLP medications, a prioritization on #MentalHealth, and concerns about economic pressures have changed how consumers now think about #wellness. See how Insights in Marketing, LLC. can help you understand #consumer motivations in the #health and wellness landscape.

It's our last day QRCA, so make sure to stop by Booth 20 to grab some #popcorn and #swag! Let's chat about #fieldwork and see how our team can help streamline your #research process from start to finish. ?? Meet the team: Heather Miller, Frank Mellman, Nicole Potter, Morgan Monaghan, M.A.

If you're at QRCA and not chatting with Frank, then what are you waiting for?? Visit us at Booth 20 to learn all about how FieldiQ Team can streamline your #fieldwork research. Plus, grab some #popcorn and #goodies while you're at it! ??

?? Calling all #popcorn lovers at QRCA! ?? Visit Morgan and Nicole at Booth 20 for a bag of Garrett Popcorn Shops? #chicago style popcorn and meet our FieldiQ Team. The FieldiQ Team is the perfect research #partner take the stress out of #fieldwork — so you can focus on getting the insights that matter. Whether you need expert recruiting, smooth operations, or on-the-ground #research support, we’ve got you covered. #marketresearch #fieldrecruitment #qualitativemarketing #quantitativemarketing #QRCA2025 #researchpartner

The secret behind every great #SuperBowl ad: consumer insights.?The best #commercials don’t just happen—they are built on a foundation of market research, strategic testing, and a deep understanding of the #audience. So, let’s break it down: What actually goes into creating a Super Bowl #ad? And how can Insights in Marketing, LLC. you better understand your consumers? Here’s your step-by-step #guide from Qualitative Research Consultant, Frank Mellman. #QualitativeResearch #MarketResearch #BrandStrategy #ResearchFirm

#SuperBowl2025: Which Ads Won the Night? ?? The Philadelphia Eagles may have won the game, but brands were in their own battle for #consumer attention—and some scored big. From Anheuser-Busch's Budweiser heartfelt Clydesdale story to PepsiCo’s Lays farm-to-table authenticity brands pulled out all the stops to connect with #millennials, #Gen Z, and sports-loving audiences alike. This year, #storytelling ruled the night, proving once again that the best ads aren’t just entertaining—they make people feel something. Great ads don’t happen by accident—they start with understanding the audience. ?? Check out our full breakdown of the top Super Bowl 2025 ads and what brands can learn from them. #SuperBowl2025 #Marketing #Advertising #ConsumerInsights #BrandStrategy #InsightsInMarketing

Celebrating Black History Month: Honoring a Marketing Innovator In a tribute to #BlackHistoryMonth, we recognize H. Naylor Fitzhugh, a visionary who revolutionized marketing by introducing the concept of #targetmarketing. Fitzhugh's groundbreaking work highlighted the significance of understanding #diverse consumer groups, particularly during a time when Black consumers were often disregarded in marketing strategies. Pioneering a new era in corporate marketing, Fitzhugh's influence resonated with major companies like PepsiCo and Xerox. PepsiCo, an early adopter, embraced his insights to forge genuine connections with Black consumers, while Xerox benefited from his leadership, showcasing the profound impact of diverse perspectives on business success. Fitzhugh's enduring legacy serves as a testament to the vital role of inclusive consumer engagement. His story underscores the importance of businesses prioritizing all consumers—embracing their unique needs, experiences, and aspirations—to achieve greatness. Explore Fitzhugh's inspiring journey and discover how his innovative approach continues to shape the marketing landscape today! #BlackHistoryMonth #MarketingInnovator #HNaylorFitzhugh #DiversityInMarketing #ConsumerInsights #PepsiCo #Xerox #RepresentationMatters #ListeningToConsumers #BusinessSuccess

Less than one week until our FieldiQ Team is at QRCA 2025! Join us at Booth #20 during the QRCA Conference in #Philadelphia, February 11-14 to see how FieldiQ can streamline your #research from start to finish. Stop by, say hi, and let’s talk fieldwork! ?? QRCA Conference — Booth #20, Philadelphia ??? February 11-14 ?? Let’s connect — drop us a message or visit us at the booth! #QRCA2025 #FieldiQ #QualitativeResearch #FieldworkExperts #MarketResearch #MeetUsAtBooth20

?? Happy 17th Anniversary, Robert Gulans, MBA! ?? When people trust you, they’ll also follow you. #Leadership isn’t just about making decisions or setting strategies; it’s about building a culture where people feel valued, heard, and inspired to bring their best every day. For 17 years, Rob has been the steady force behind Insights in Marketing, LLC., shaping our #culture, strengthening our #team, and leading with authenticity. His ability to blend strategy with authenticity has made a lasting impact—not just on our company, but on every person who has had the privilege to work alongside him. Join us in celebrating Rob’s incredible milestone! ?? Drop a comment to share your appreciation! #CheersTo17 #AuthenticLeadership #CultureMatters #InsightsInMarketing #Leadership #WorkplaceCulture #ThankYouRob