Insights Association - South Central Chapter

Day 2 Wrap-Up: 39th Annual Las Vegas Conference ??? The second day of the conference brought thought-provoking topics on innovation, AI, and research knowledge sharing. Here are some key takeaways from today’s speakers: ?? Heather Kluter offered a fresh perspective on driving innovation—one small step at a time—without overwhelming complexity. The emphasis on small steps helps demystify the process, making it feel achievable for all organizational levels. ?? Tom Johnson explored the challenges and opportunities of AI, also offered best practices for applying AI to consumer insights. AI receives a lot of hype for its efficiencies, but that doesn't always mean it's better. Treat AI like a bright intern - simple tasks with heavy oversight. ?? Benjamin Campbell shared how GoDaddy created a culture of impact by telling their story through insight evangelization. Leveraging internal communications to connect research to their campaigns enabled them to strengthen the research and stakeholder relationship. ?? Brian Fowler discussed how the Insights Career Network is available as a free membership to help provide access to exclusive insider resources curated specifically for insights job seekers. We walked out of Day 2 feeling truly inspired thanks to our incredible presenters! We want to extend our sincere thanks to all who attended, learned, and networked with us at our favorite event of the year. Thank you to our Title Sponsor, OvationMR, and our other Sponsors - ReconMR, Nuance, Creative Consumer Research, Veridata Insights, Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify - for making events like this possible! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

Day 1 Wrap-Up: 39th Annual Las Vegas Conference ??? The first day of the conference brought powerful conversations on connection, inclusivity, and insights-driven decision-making. Here are some key takeaways from today’s speakers: ?? Steve Harper reminded us that relationships are everything. True connection requires authenticity, curiosity, and breaking past preconceived notions. Being a resource for others makes you invaluable. ?? Isra A. & Mariella Raffo introduced the potential of narrative intelligence—leveraging open-ended data to uncover unexpected insights beyond structured survey responses. We’re no longer limited by what’s asked—we can discover what truly matters. ?? Jake McKee reinforced the power of human connection in driving deeper insights and building community. Finding the right people, the right timing, and the right approach is key to engagement. ?? Julie Levine, MBA shared how the American Red Cross shifted its messaging on climate change, moving from political hesitancy to recognizing it as a humanitarian crisis. Testing showed that broad climate trends resonate more than singular extreme weather events. ?? Reggie Alston discussed how race, gender, political affiliation, and generational differences shape the way we interact and gather insights. Moderation must be mindful, inclusive, and free from bias. Day 1 left us inspired to foster deeper conversations, stronger communities, and more inclusive insights. Can’t wait for Day 2! What were your biggest takeaways? Let’s keep the conversation going in the comments! ?? #SCIAInsights #IAWest

We can't wait to see everyone at the 39th Annual Las Vegas Conference tomorrow!!??? If you’re already in town, come meet the Insights Association - South Central Chapter and Insights Association West Chapter Boards! We'll be at the CASBAR Lounge in SAHARA Las Vegas at 6 pm for a cash bar meet-and-greet. Below is a picture of the place, which is located to the side of the Main Casino closest to the Infinity Rewards Desk and doors that go out to the valet/taxi area! So excited to see you soon!???????

?? A huge THANK YOU to our amazing sponsors - OvationMR, ReconMR, Nuance, Creative Consumer Research, Veridata Insights, Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify - for making the 39th Annual Las Vegas Insights Conference possible! Your support powers this incredible event. See you March 6th, at Sahara Las Vegas! ?????? #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

?? Session Spotlight: "Uncover the Unexpected: Getting More from Your Brand Tracker" Join us at the 39th Annual Las Vegas Conference, March 6-7, at SAHARA Las Vegas for a dynamic presentation on how to make your brand research work harder and smarter, featuring expert speakers Isra A., Senior Quantitative Researcher from Twitch, and Mariella Raffo, VP, Research from PSB Insights. Dive into AI-powered narrative intelligence, which can take users' conversations about the brand and transform them into quantifiable data. Learn how to utilize this technique to uncover what’s differentiating, salient and surprising. ?? March 6-7, 2025 ?? SAHARA Las Vegas ?? Isra Ahmad: Isra is an experienced quantitative researcher and data professional with over a decade of expertise in survey methodology, statistical analysis, and leveraging data to drive impactful, community-focused decisions. Currently a Senior Quantitative Researcher at Twitch, Isra spearheads initiatives that shape the user experience through data-driven insights at scale. Previously, Isra served as a Senior Researcher and Data Specialist at the County of Santa Clara, where she led a team to deliver crucial data insights in the realm of tobacco control policy. Isra holds a Master’s in Public Health from UC Berkeley and a Bachelor's in Health Science from San Jose State University. Isra enjoys painting and trying new coffee shops. ?? Mariella Raffo: With nearly two decades of client- and supplier-side experience, Mariella is a seasoned researcher and strategist focused on the livestreaming space, concept and messaging for brands and IP, and understanding entertainment consumers as new audiences for next-gen technology. Prior to joining PSB in 2020, Mariella spent a decade at The Walt Disney Studios, identifying trends around consumption of films, home entertainment, television shows, video games and optimizing platform, product and new business models. In addition, Mariella led primary title and brand research across the Disney, Pixar, Lucasfilm, and Marvel portfolios, as well as content and marketing testing for Disney+. Mariella earned her B.S. in Biology (Neurobiology) at Yale and enjoys utilizing scientific research methods to illuminate the decision-making processes of entertainment consumers of all ages. ?? Register Now: https://lnkd.in/gAvBic6i Thank you to our Annual Sponsors - OvationMR, ReconMR, Nuance, Creative Consumer Research, and Veridata Insights! And thank you to our Vegas Sponsors - Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify!! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

Ready to expand your network? The 39th Annual Las Vegas Insights Conference on March 6-7, 2025, is LESS THAN A WEEK AWAY and is THE place to connect with insights professionals from across the country. Join us at SAHARA Las Vegas for two days of learning and networking! ?? Register today! https://lnkd.in/gAvBic6i Thank you to our Annual Sponsors - OvationMR, ReconMR, Nuance, Creative Consumer Research, and Veridata Insights! And thank you to our Vegas Sponsors - Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify!! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

It's not too late to join in on the fun! Can't make it to the entire conference? We now have Reception Only tickets available. Join us at the 39th Annual Las Vegas Insights Conference at the SAHARA on March 6-7! ???????? Join us to connect with esteemed industry leaders from the companies listed below and many more! This is an invaluable opportunity to expand your network, enhance your knowledge, and cultivate professional growth alongside the most accomplished professionals in the field. ?? REGISTER NOW: https://lnkd.in/gAvBic6i Thank you to our Annual Sponsors - OvationMR, ReconMR, Nuance, Creative Consumer Research, and Veridata Insights! And thank you to our Vegas Sponsors - Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify!! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

? FLASH SALE ? Save $50 for the Next 24 Hours! Join the Insights Association - South Central Chapter and Insights Association West Chapter at the 39th Annual Las Vegas Insights Conference at the SAHARA Las Vegas on March 6-7! Over two days, you’ll hear from insights leaders, industry pioneers, and innovative thinkers covering everything from emerging trends to best practices in research. Plus, our Loud Table Group Discussion is back – an interactive session where you can exchange ideas, discuss industry challenges, and make meaningful connections. And if you need another reason to register today, we’re offering $50 off your ticket, but only for the next 24 hours. Don’t wait – save your seat today! ?? Register now: https://lnkd.in/gAvBic6i We’ll see you in Vegas! ?????? Thanks to our Annual Sponsors - OvationMR, ReconMR, Nuance, Creative Consumer Research, and Veridata Insights! And to our Vegas Sponsors - Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify!! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

?? Session Spotlight: "Leveraging Internal Communications to Evangelize Research.” Join Ben Campbell, Senior Global Research and Insights Evangelist at GoDaddy, as he delves into the principles and strategies of internal communications, and how they can be harnessed to maximize the reach and influence of research findings. Through real-world examples and practical tips, attendees will gain valuable insights on how to leverage internal communications to elevate the impact of their research. ?? March 6-7, 2025 ?? SAHARA Las Vegas ?? You'll explore: 1?? The role of internal communications in research impact. 2?? Practical strategies for integrating internal communications into research dissemination. 3?? Tools and techniques for engaging stakeholders and fostering collaboration. ?? Benjamin Campbell: Ben has been with GoDaddy for three years and has tackled this very challenge: apply internal communication strategies to increase the use of GoDaddy’s internal research.? Ben is a trained communicator who splits his time conducting qualitative research studies and comms. Additionally, Ben obtained the IPC Specialist certificate from the Insights Association. ?? Register now: https://lnkd.in/gAvBic6i Thank you to our Annual Sponsors - OvationMR, ReconMR, Nuance (a Decision Analyst Company), Creative Consumer Research, and Veridata Insights! And thank you to our Vegas Sponsors - Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify!! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction

?? Calling all students and emerging insights professionals! The 39th Annual Las Vegas Insights Conference is your chance to network, learn, and get inspired. Join us March 6-7, 2025, at the SAHARA Las Vegas—a truly unique setting to start or advance your career! ?? Student registration is just $200! Secure your spot today: https://lnkd.in/gAvBic6i Thank you to our Annual Sponsors - OvationMR, ReconMR, Nuance (a Decision Analyst Company), Creative Consumer Research, and Veridata Insights! And to our Vegas Sponsors - Argo Translation, DALLAS BY DEFINITION, TestSet, Full Circle Research, and Intuify!! #IAWest #SCIAInsights #SCIAVegas #InsightsAssociation #MRX #MarketResearch #InsightsCameraAction