At the Cultural Insights Forum, UWG Executive Chair Monique Nelson joined a dynamic panel on "Advertising as Entertainment and Commerce," moderated by Carla Kelly of NBCUniversal. Alongside Burrell's Tara DeVeaux and Walton Isaacson's Albert Thompson, the group explored how brands can craft creative social, interactive, and CTV campaigns that authentically connect with Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences, driving meaningful engagement and sales. Gratitude to Horowitz Research, the organizers, and fellow panelists for driving critical conversations that showcase how culturally resonant, technology-enabled storytelling is reshaping advertising's future. #PolyculturalRevolution #CulturalInsights #DiversityInAdvertising #CulturalConnections #TeamUWG
Horowitz Research
市场调研
New Rochelle，NY 1,369 位关注者
We’re a full-service consumer insights agency with a mission for delivering insights that inspire change.
关于我们
Horowitz Research, the multicultural insights division of M/A/R/C Research, is a full-service consumer insights agency with a mission for delivering insights that inspire change. With more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey. We work with you to deliver the grounded research you need to build brands that shine, products that delight, content that resonates, and messaging that engages.
- 网站
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https://www.horowitzresearch.com
Horowitz Research的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- New Rochelle，NY
- 类型
- 私人持股
- 创立
- 2018
- 领域
- Market Research、Online Communities、Focus Groups、IDIs和UX Testing
地点
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主要
获取路线
270 North Ave
US，NY，New Rochelle，10801
Horowitz Research员工
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Mariela Cufre
Director of Research at Horowitz Research
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Tarya Weedon
Cultural Insights Strategist. Qualitative and Quantitative Market Researcher. Multicultural Research Expert. Public Speaker. Film Enthusiast. Event…
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Maria Torres
Senior Project Manager at Horowitz Research, a division of M/A/R/C Research
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Lexi Mathews
Project Manager at Horowitz Research
动态
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At the Cultural Insights Forum, UWG Executive Chair Monique Nelson joined a dynamic panel on "Advertising as Entertainment and Commerce," moderated by Carla Kelly of NBCUniversal. Alongside Burrell's Tara DeVeaux and Walton Isaacson's Albert Thompson, the group explored how brands can craft creative social, interactive, and CTV campaigns that authentically connect with Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences, driving meaningful engagement and sales. Gratitude to Horowitz Research, the organizers, and fellow panelists for driving critical conversations that showcase how culturally resonant, technology-enabled storytelling is reshaping advertising's future. #PolyculturalRevolution #CulturalInsights #DiversityInAdvertising #CulturalConnections #TeamUWG
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Still thinking about the experiences and learnings shared at this event. The Horowitz Research team are an intelligent, warm, and humanity centered bunch and it showed in the conference itself. We are excited to keep working with them at the Think Tank for Inclusion & Equity. And huge thanks to Jayzen Patria who facilitated our panel with curiosity backed by a wealth of knowledge!
Keynote Speaker & Facilitator | Author & Personal Brand expert - Lead With Your Brand!?, Diversity & ERG Development
Amazing time at the CULTURAL INSIGHTS FORUM 2024: POLYCULTURAL R/EVOLUTION in Miami. Hosted by Horowitz Research and Adriana Waterston, the forum focused on how brands and media companies can drive ROI by reaching and serving America’s diverse, multicultural, and intersectional audiences. I had the honor of moderating the Panel Discussion, REVOLUTION OR EVOLUTION: What’s Really Happening in the Streaming Space? featuring Charnelle Anderson, Claudia Chagui, Maha Chehlaoui, John Pagano & Paul Kontonis. BIG THEMES FROM OUR CONVERSATION: 1. FOLLOW THE DATA, NOT THE SWIRL! - in a world filled with screaming headline, look towards data to guide the way. Data shows not only real demographics of growing audiences but also viewing trends that show shift in consumption across language and culture. 2. AUTHENTICY MATTERS - audiences don’t want tokenism and smell inauthenticity a mile away. They are looking for stories and characters that not only look like them, but have shared experiences like them. 3. DIVERSE VOICES MATTER BEHIND THE SCENES - writers rooms, content buying and research teams must staff up to reflect audiences to drive stories that infuse good data and authentic cultural context. If you’re hiring now to match an immediate audience profile need, it’s too late. You must have that diverse team in place before that need to help guide long term unique and universal storytelling. Great to connect with amazing friends Jacqueline Hernández (She. Her. Ella.), Jack Rico & Borja Perez!
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Still thinking about the experiences and learnings shared at this event. The Horowitz Research team are an intelligent, warm, and humanity centered bunch and it showed in the conference itself. We are excited to keep working with them at the Think Tank for Inclusion & Equity. And huge thanks to Jayzen Patria who facilitated our panel with curiosity backed by a wealth of knowledge!
Keynote Speaker & Facilitator | Author & Personal Brand expert - Lead With Your Brand!?, Diversity & ERG Development
Amazing time at the CULTURAL INSIGHTS FORUM 2024: POLYCULTURAL R/EVOLUTION in Miami. Hosted by Horowitz Research and Adriana Waterston, the forum focused on how brands and media companies can drive ROI by reaching and serving America’s diverse, multicultural, and intersectional audiences. I had the honor of moderating the Panel Discussion, REVOLUTION OR EVOLUTION: What’s Really Happening in the Streaming Space? featuring Charnelle Anderson, Claudia Chagui, Maha Chehlaoui, John Pagano & Paul Kontonis. BIG THEMES FROM OUR CONVERSATION: 1. FOLLOW THE DATA, NOT THE SWIRL! - in a world filled with screaming headline, look towards data to guide the way. Data shows not only real demographics of growing audiences but also viewing trends that show shift in consumption across language and culture. 2. AUTHENTICY MATTERS - audiences don’t want tokenism and smell inauthenticity a mile away. They are looking for stories and characters that not only look like them, but have shared experiences like them. 3. DIVERSE VOICES MATTER BEHIND THE SCENES - writers rooms, content buying and research teams must staff up to reflect audiences to drive stories that infuse good data and authentic cultural context. If you’re hiring now to match an immediate audience profile need, it’s too late. You must have that diverse team in place before that need to help guide long term unique and universal storytelling. Great to connect with amazing friends Jacqueline Hernández (She. Her. Ella.), Jack Rico & Borja Perez!
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At the Cultural Insights Forum, UWG Executive Chair Monique Nelson joined a dynamic panel on "Advertising as Entertainment and Commerce," moderated by Carla Kelly of NBCUniversal. Alongside Burrell's Tara DeVeaux and Walton Isaacson's Albert Thompson, the group explored how brands can craft creative social, interactive, and CTV campaigns that authentically connect with Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences, driving meaningful engagement and sales. Gratitude to Horowitz Research, the organizers, and fellow panelists for driving critical conversations that showcase how culturally resonant, technology-enabled storytelling is reshaping advertising's future. #PolyculturalRevolution #CulturalInsights #DiversityInAdvertising #CulturalConnections #TeamUWG
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A big thank you to our esteemed panelists and moderator for an engaging session on "Advertising as Entertainment and Commerce" at the Cultural Insights Forum 2024! ?? Moderated by Carla Kelly from NBCUniversal, this discussion showcased innovative strategies and real-life case studies on how brands are breaking traditional advertising boundaries to connect deeply with Hispanic/Latinx, Black, Asian, and LGBTQIA+ audiences. Our panelists—Tara DeVeaux (Burrell), Monique Nelson (UniWorld Group Inc.), and Albert Thompson (Walton Isaacson)—shared insights into how creative, tech-driven campaigns across social, interactive, and CTV platforms are transforming the digital space. Their expertise highlighted how brands can go beyond conventional ads to foster meaningful relationships with consumers and even drive direct sales, making advertising a dynamic blend of entertainment and commerce. Thank you to our panelists and moderator for an inspiring and insightful conversation! ???? #CulturalInsightsForum #Advertising #DigitalInnovation #DiversityInMarketing #ThankYou
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We're thrilled to see our Cultural Insights Forum 2024 featured by PRODU Thank you, PRODU, for capturing the essence of our event and sharing it with your audience. ?? In the words of Adriana Waterston, EVP & Insights & Strategy Lead at Horowitz Research, “polyculturalism is the true mainstream.” This concept resonated deeply at the forum, as we explored the importance of embracing America’s rich diversity to better connect with today’s audiences. Read the full article to dive into the insights from this year’s event! ???? #CulturalInsightsForum #Polyculturalism #DiversityAndInclusion
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The Mayor of Influencer Marketing | Moving the creator economy forward for Brands, Talent, Media and VCs through connecting the industry together
Creator UpFront done right! With the collaboration with?Horowitz Research, New Majority Ready?and our agency,?SOSANI Studios - ?we supported the development and preparation for 4 creators (supported by their managers) who went on stage ALONE and presented their pitch decks to show their content projects/brands to the executives and leadership from agencies, brands, and media companies. This happened during the Polycultural Cultural Insights Forum by Horowitz and NBCUniversal Telemundo. Full-pitch videos will be released soon! Thanks,?NBCUniversal Telemundo Enterprises,?for hosting this incredible experience, and Adriana Waterston, Jacqueline Hernández (She. Her. Ella.), and Jack Rico for supporting the vision. #creatoreconomy #influencermarketing
Talking GenZ at the Horowitz Research Polycultural summit with Adriana Waterston, Tinashe "The Mayor" Chaponda and Jack Rico! Was so great having these talented Gen Z influencers share their storytelling. The Creator Economy is driving over $7B this year in US revenues alone. And this is the generation that is redefining content creation, content consumption , brand marketing and media as we know it. #NewMajorityReady
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Radio Host & Producer | Content Creator | Actor/Model | Filmmaker | Creative Entrepreneur - Redefining underrepresented narratives: inspiring, empowering, and educating through the art of storytelling. | FutureNow Alum
Last week, I had the incredible opportunity to attend the 2024 Cultural Insights Forum at NBCUniversal Telemundo Center in Miami. The forum explored the Polycultural R/Evolution, offering valuable insights and transparency for underrepresented voices in media. It highlighted the importance of diverse and authentic storytelling for communities worldwide, featuring inspiring speakers from various areas of the industry. Our stories and voices matter! A big thank you to Adriana Waterston, NBCUniversal Telemundo Enterprises, FUTURE NOW Media Foundation, Inc., Horowitz Research, and their partners for hosting this impactful event. As Helen Keller once said, "Alone we can do so little, but together we can do so much." Together, we are bridging the gap for underrepresented creators and audiences, fostering a more diverse and inclusive America through the power of storytelling. #CulturalInsightsForum #NBCUniversal #Telemundo #DiversityInMedia #UnderrepresentedVoices #PolyculturalRevolution #WomenInMedia #RepresentationMatters #DiversityAndInclusion
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A huge thank you to our incredible panelists and moderator for an engaging discussion at the Cultural Insights Forum 2024! The panel, "Revolution or Evolution: What’s Really Happening in the Streaming Space?", explored the future of streaming as traditional video services fade and the industry reshapes. Our esteemed panelists—Patrice Courtaban (TV5MONDE), Federico Garza (NBCUniversal Telemundo Enterprises), Monica Gonzalez Piriz (Liberty Latin America), Victor J. Montilla (NAICOM), and Alejandro Solorio (Comcast)—shared invaluable insights into the unique needs of multicultural audiences and the role they play in pioneering new services and technologies. Moderated by Mark Walton, Associate Professor at The New School, the discussion tackled the challenges and opportunities ahead in a consolidating streaming space. From multichannel bundles of the future to strategies for audience engagement and revenue, the session was packed with forward-thinking perspectives on staying ahead in this streaming revolution. Thank you to our panelists and moderator for making this conversation so impactful! #CulturalInsightsForum #Streaming #DiversityAndInclusion
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