Insight By Design

It's been a busy Q1 at Insight By Design. Do any of the projects we re-cap below sound similar to priorities on your team's research roadmap for this year? Let's chat. DMs open!

?? Thousands of dollars invested, hundreds of hours spent—only to have great segmentation research die a silent death in forgotten PowerPoint decks. ?? The solution? Deliver insights in ways that excite and engage teams, morphing research from static documents to dynamic strategic tools. Deliverables that work include: ?? Video presentations that bring customer stories to life ?? Digital insight hubs for easy access ?? Visual segment guides and infographics ?? Custom sales conversation playbooks ?? Interactive workshops that turn data into action ?? When insights are this engaging, they transform from dusty documents to strategic weapons. Marketing gets laser-focused, product teams build what customers actually want, and sales conversations become more meaningful. ?? How do you ensure insights are actionable? Share below.

?? Effective segmentation research is like crafting a mouthwatering multi-layer sandwich—each ingredient adding depth and flavor to understanding your customers. ?? Forget the usual surveys—digital diaries give you a real peek into your customers' world, catching those "aha" moments you might miss otherwise. It’s a great way to kick off the segmentation research and make sure you’re asking the right questions from the get-go. ?? Forget checkbox questions—turn surveys into interactive experiences that show how customers truly make decisions. The goal is to go beyond simple scales and uncover deeper insights through meaningful trade-offs. ?? We don't just collect data—we tell stories. By turning numbers into narratives, we help you see customers as real people, not just demographic dots on a chart. This approach transforms abstract data into living, breathing personas that reveal the human insights behind the statistics. ?? Getting more out of segmentation research means going beyond surface-level numbers. It's about creating a rich, nuanced understanding of your customers as complex individuals. ?? Unlock the full potential of your segmentation research. https://hubs.ly/Q035S1ZK0

?? What makes some research breakthrough while other studies fall flat? ? The difference often comes down to one critical factor: participant quality. Beyond just filling seats, quality participants become the bridge between questions and breakthrough understanding. What quality participants bring: ?? Relevant experiences that match target audiences ?? Deep perspectives beyond surface-level responses ? Genuine engagement that uncovers unexpected insights ??? Ability to articulate complex thoughts clearly ?? With carefully selected participants, research evolves from a checkbox exercise into a lens that reveals true customer needs. ?? How do you spot participants who will elevate your research? Share your insights.

?? Think you have to choose between deep analytical rigor and rich human insight in segmentation research? ?? Not at Insight By Design. We've mastered both—bringing advanced marketing science together with deep customer understanding to uncover insights others miss. ? ...and Quirk's Media agrees! We're honored to be featured as a segmentation expert in this month's issue. Thank you for the recognition! ?? Learn more about how we blend the art and science of segmentation research. https://hubs.ly/Q035_rPz0

?? Your customers are more than just their age and zip code. ?? In segmentation research, demographics tell only part of the story. Attitudinal segments have just a 30% correlation with age, income, or location—barely scratching the surface. The real gold lies in understanding motivations, preferences, and behaviors that drive decisions: ?? Uncovering emotions and needs behind customer choices ?? Identifying meaningful trade-offs customers make ?? Focusing on how people think and act, not just who they are ?? Businesses that go beyond demographics create products people love and messages that truly connect. ?? What unexpected customer insights have shaped your strategy? Share below!

?? Segmentation is not a one-off project—it's a foundational piece that should drive your business decisions for years. ?? That's why we don't just deliver insights and disappear. From helping your sales team create targeted scripts to developing training programs for internal teams, we're your partner in making segmentation work long after the final presentation. ? Want to learn more? Check us out in this month's issue of Quirk's Media where we're featured as a segmentation expert! ?? Learn how we help clients turn segmentation into their strategic compass. https://hubs.ly/Q035_rSl0

?? A 40% surge in visitors—that’s what the Corning Museum of Glass achieved, even as other cultural institutions struggled to compete with digital entertainment. ?? The secret? Segmentation research that identified their ideal audience: urban parents seeking enriching experiences. Armed with this insight, the museum took targeted action: ?? Designed engaging, family-focused programs ?? Embedded themselves in parenting Facebook groups ?? Encouraged visitor sharing on Instagram ?? Connected with local meetup communities ? One key insight changed everything. Segmentation isn’t just about knowing your audience—it’s about driving real business impact. ?? Discover how to unlock your growth potential through segmentation research. https://hubs.ly/Q035S27W0

?? Tired of generic segmentation solutions that miss what makes your customers unique? ? Businesses deserve segmentation that's as unique as they are—that's exactly why Quirk's Media has recognized us as a segmentation research expert. ?? We believe every business challenge deserves its own thoughtful approach. Through collaborative workshops and iterative discovery, we unearth insights that others miss—revealing unexpected growth opportunities for your business. ?? We're grateful to our amazing clients who trust us to look beyond the obvious and deliver insights that drive real transformation. ?? Read more about our approach to custom segmentation solutions. https://hubs.ly/Q035_rc_0

?? Another lengthy research report sits untouched in someone's inbox... Sound familiar? ?? Making insights drive action isn't about more data—it's about making them impossible to ignore. The best research becomes useless if teams can't remember key findings or don't know how to act on them. What turns insights into action: ?? Stories that captivate, not just data points ?? Interactive tools that bring findings to life ?? Real customer moments captured in photos and video ?? Workshops that convert insights into action plans ?? When insights are presented as clear, compelling stories, they don't just inform—they inspire teams to act. ?? Explore ways to make research findings stick and drive real change. https://hubs.ly/Q033n5yF0