Insider Intelligence

It's been a little over two months since we officially rebranded to EMARKETER, and one of the most exciting parts of the process was seeing our new logo come to life. We wanted it to be modern and fresh, while also tying in our rich history of forecasting excellence—all in our iconic red and black styling. Did you notice the line graph and bar chart subtly integrated into the EM? ?? At EMARKETER, our rebrand signifies more than just a change; it's a commitment to helping marketers like you navigate the complexities of digital advertising with precision. Our latest offering, PRO+, serves as the proof: https://lnkd.in/ewJcgs9f #IAmAnEMARKETER #EMARKETER #rebrand

?? US omnichannel?retail media?ad spend will account for nearly a quarter of total media ad spend by 2028, reaching $129.93 billion, per our forecast. Retail media is evolving fast, with new ad formats, non-endemic partnerships, and competition from financial media networks changing the game. Dive into our charts to see where retail media is headed next: https://lnkd.in/eqfjn-F5 #retailmedia #retailmedianetworks #advertising

?? Key stat:?#Facebook was the No. 1 #socialmedia channel where US internet users interact with #brands in 2023 at 61.5%. But #YouTube is catching up (60.3%), growing 10.4% from 2022. ???EMARKETER?has over 3,000?charts?visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts – subscribe to our Chart of the Day newsletter: https://lnkd.in/eaVybffx #EMARKETER #newsletter #ChartoftheDay

Over 25 years ago, EMARKETER pioneered the first forecasts around #digitaltransformation. With our recent rebrand, we're continuing that legacy (with a modern twist). ?? ?? Did you catch the subtle incorporation of a bar chart and a line graph in our new logo? It's a nod to our expertise and commitment to data-driven insights, all wrapped up in our iconic red and black styling that our clients have trusted for decades. Our new brand reflects the EMARKETER values we aspire to each day: being data-driven and credible, relevant and timely, insightful and influential, forward-looking and innovative. PRO+ is the proof. Learn more: https://lnkd.in/ehgr8y24 #EMARKETER #trends #forecasts #data #insights

?? KEYNOTE SESSION: Advertising in 2024: Led by Creators, Powered by AI, and More Ubiquitous Than Ever! Rumors of advertising’s death are greatly exaggerated: Ads will be almost everywhere in 2024. But reaching consumers will be more complicated than ever before as creators reshape content strategy and AI introduces velocity to ad optimization. In this keynote, our principal analyst Jasmine Enberg will explore these trends and share fresh data on how they are influencing today’s media and marketing landscape. Evelyn Mitchell-Wolf, our senior analyst, sits down with Vitaly Pecherskiy, co-founder and CEO of StackAdapt, to discuss how third-party cookie depreciation may—or may not—disrupt ad spending dynamics. Register here: https://lnkd.in/g7SRWnAs Made possible StackAdapt.

EMARKETER?– Empowering marketers worldwide for over 25 years. ?? Our rebrand from Insider Intelligence to EMARKETER signifies more than a change; it’s a commitment to helping marketers like you navigate the complexities of the digital landscape with precision. PRO+ is the proof. Unlock the power of EMARKETER PRO+:?https://lnkd.in/evVQ4EHp #EMARKETER?#B2B?#marketing?#advertising?#ecommerce?#insights

The?10-year-olds have taken over #Sephora?in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many on TikTok. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind?Gen Alpha?and the role of social media in product discovery. Here’s what brands can learn: https://lnkd.in/eqBduM7K #GenAlpha #beauty #skincare #brands #tiktok #socialmedia

Jeremy Goldman and Daniel Konstantinovic joined the Behind the Numbers #podcast this week to discuss what publishers can do about #GenAI that summarizes answers, how to strike the right ad load balance, who has the best 'what-to-do-about-social-media' strategy, #BeReal's next move, and more. ?? Tune in to the full episode: https://lnkd.in/e7gqHEEQ Made possible by Walmart Connect.

Don’t just face 2024's challenges—conquer them. Join us on May 3 for our virtual summit, “Outlook and Strategies for 2024's Second Half.” We’ll have?interactive discussions on #marketing and #commerce #trends?with EMARKETER’s expert analysts and exciting brand marketing leaders, including: - Digitas North America’s Jennifer Faraci,?Colgate-Palmolive’s?Todd Hassenfelt,?ThredUp’s Tess Kornfield, and others on the role of #generativeAI in achieving scalable personalization - Association of National Advertisers’s?John Paquin,?Kenvue’s?Jordan Witmer,?Google’s?Shawn McGahee, and others will explore investment strategies across #retailmedianetworks, in-store, off-site, and #connectedTV to optimize #media mixes - IAB’s?Carryl Pierre-Drews,?BlueConic’s?Samantha Ngo, and others will provide practical advice on enhancing #customerengagement and #datamanagement Register today to save your seat: https://lnkd.in/e7y6Hhu7 Made possible by StackAdapt, BlueConic, Google, Placer.ai, and MNTN.

We are forecasting a 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion. Since the Las Vegas Sphere opened in September 2023, the eye-catching orb has served as a billboard for campaigns for Target’s mascot Bullseye, Android’s robot during CES, Heineken’s beer during a Formula 1 race, and many more. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye: https://lnkd.in/e5R_7gMc #OOH #OOHadvertising #advertising #target #thesphere #lasvegassphere Source: Target on Instagram