Insider, Inc.

SPOTTED: Business Insider CRO Maggie Milnamow, Head of Global Sales Orlando Reece, and SVP of B2B Global Marketing & Creative Hannah Diddams celebrating the launch of Business Insider’s new advertising brand identity and bold campaign tagline: Business journalism doesn’t have to be boring. Neither do your ads. Today, we’re thrilled to launch: ?? A new advertising campaign featuring out-of-home billboards across Fulton St., World Trade Center, and Grand Central ?? A dynamic partnership with Ad Age ?? An all-new Business Insider Advertising website These efforts showcase our mission to help our advertising partners challenge the status quo and make lasting impressions among our audience of 100 million action-ready leaders. From award-winning custom campaigns to AI-powered emotional targeting tools, Business Insider Advertising combines people-first storytelling with results-driven media to drive consideration among our ambitious readers. Keep an eye out for our digital ads during your commute through the Financial District or Grand Central, and check out the new site to see what Business Insider Advertising can do for you. https://bit.ly/4e0a5qG #BusinessInsider #Advertising

In addition to Business Insider's curated sessions, our journalists also hit the main stage during Advertising Week New York! Earlier this week, Entertainment Reporter Palmer Haasch sat down with executives from WEBTOON and Wattpad for a Gen Z-focused conversation — and how storytelling, tropes, and fandoms help reach this influential audience. Then, yesterday, Executive Editor Julia Hood led an incredible discussion with Common, Andrew Panay, and T-Mobile's Vinayak Hegde about how the strategic blending of branding and talent is driving the intersection of Hollywood and Madison Ave. Thank you to all of our partners, clients, and attendees for joining us and making this Advertising Week NY one to remember. #AWNewYork24 #AdvertisingWeekNY #AWNY24

That’s a wrap on #AdvertisingWeek24?? Common, Vinayak Hegde, Julia Hood and Andrew broke down how to create memorable experiences, whether it’s for the Super Bowl or the Olympics, and shared visions for the future of advertising in an awesome session yesterday. ?? Ahead of the panel, the team stopped by Variety's Advertising Week Studio for a deep dive into their approach. Check out a sneak peek from Common, Vinayak, and Brian Klugman’s chat with Brian Steinberg. #PanayFilms #AdvertisingWeek24 #VarietyStudio https://lnkd.in/eiRDQJjz?

Thank you The Female Quotient and Joi-Marie McKenzie Lewis (Business Insider) for the opportunity to speak at Advertising Week New York on "The Optimism Advantage". It was great to share insights alongside my fellow speakers and female leaders Claire Paull, Minda Harts and delve into how optimism can be a powerful force in building lasting?connections?and trust in marketing. Claire Paull Minda Harts Joi-Marie McKenzie Lewis

Phenomenal conversation this morning between two great leaders, Maggie Milnamow of Business Insider and Seres Lu of Grayscale Investments, about driving impact through marketing, the tremendous growth of the crypto industry, and all that Grayscale is doing to be the leading brand in the space. #awnewyork24 #brandinnovators #AWNY #contentmarketing #dianomi

Last night, Business Insider was thrilled to host the Financial Communications Society's latest installment of their thought leadership series, "Cocktails with Content," featuring an in-depth conversation between Citi CMO Alex Craddock and Business Insider Executive Editor Joe Ciolli. A sold-out event, the room was buzzing with FCS members and attendees who were excitedly waiting to learn more about Alex's first 100 days at Citi and his overall vision for the marketing organization. Alex and Joe also discussed the latest market trends to glean Alex's predictions about what the future of marketing holds over the next 5-10 years. Special thank you to Alex and to all who made the night such a success. #TheFCS #BusinessInsider

Calling all Advertising Week New York badge holders – don’t miss a star-studded panel moderated by Business Insider Executive Editor, Julia Hood, today at 1:00 p.m. on the Great Minds Stage. Julia will lead the discussion between Common, Andrew Panay, and T-Mobile's Vinayak Hedge as they explore how the merging of strategic branding and talent is driving the intersection of Hollywood and Madison Avenue. Learn more: https://bit.ly/4gKucLd #AWNewYork24 #AWNY24

What a way to start the day at the Brand Innovators Marketing Leadership Summit at Advertising Week New York. Thank you so much to Grayscale Investments' Seres Lu for joining Business Insider's Maggie Milnamow for an authentic, dynamic, and insightful fireside chat about reshaping the crypto conversation. The two discussed the imperative role of strategic media partnerships in successfully connecting a brand's vision to desired target audiences in an authentic way that deepens awareness and drives consideration. In this case, pairing Grayscale with Business Insider's ambitious, investment-minded audience of go-getters! #AWNY #AWNewYork24

Happening soon! Today at 9:05 a.m., Business Insider Chief Revenue Officer Maggie Milnamow and Grayscale Investments Head of Marketing Seres Lu take the stage at the Brand Innovators Marketing Leadership Summit for a special fireside chat, “Maximizing Impact: How Grayscale and Business Insider are Shaping the Crypto Conversation.” The dynamic duo will share actionable insights as they explore how powerful, targeted media partnerships can help brands navigate the increasingly fragmented marketing landscape. All marketers are welcome to join us: https://bit.ly/3YeChk6 #AWNewYork24 #AWNY24

We're nearly halfway through Advertising Week New York, and although we have more in store, we want to take a moment and recognize the incredible panelists who headlined our sessions at The Female Quotient's Equality Lounge?. Thank you to our special guests Stephanie (Schuck) Lone, Tracy-Ann (Goodwin) Lim, Bianca Bradford, Maha Abouelenein, Alia Lamborghini, Charlotte Cochrane, Minda Harts, and Claire Paull for joining Business Insider Senior Correspondent Lara O'Reilly and Editor-in-Chief, Life, Joi-Marie McKenzie for two profound conversations filled with actionable insights and unmatched thought leadership. Check out some great shots from the panels, and stay tuned for more to come! #AWNewYork24 #AWNY24