Unveiling the Why: How Ethnography Can Supercharge Your Business Ever wondered what it would be like to step into the shoes of your customers for a day??Seeing the world through their eyes and how their environment shapes and drives their decisions? ? Ethnography offers a powerful lens to understand the human side of your business. By going beyond surveys and online research and diving deep into behavior and cultural contexts, ethnography helps you: ·?????Interpret the ‘silent’ context: By paying attention to body language, tone of voice, and facial expressions you can gain a deeper understanding of what people are really trying to say. ·?????Unearth contradictions: Push consumers to face their say / do gaps to get to the real truth behind a belief or behavior. ·?????Capture rich observational learnings: We always bring videographers along for the ride to capture in-the-moment behavior and authentically represent & bring consumer stories to life. Intrigued? Share your thoughts in the comments below on how you think ethnography can help you meet your business goals! #ethnography #consumerinsights #observationalresearch #insideoutinsights
Insideout Insights
市场调研
Ivyland，PA 111 位关注者
We bridge the gap between brand and buyer, empowering you to understand your consumer from the inside out.
关于我们
InsideOut Insights is a qualitative research agency that specializes in garnering and analyzing the words and actions of others. We focus exclusively on qualitative research, both in person and online, across a range of consumer types and industries. We believe that qualitative research is critical as the distance between “brand” and “buyer” is shrinking. The advent of social networks have made worlds collide, with companies able to “friend” its current and potential customers. Consumers expect companies to ‘get them;’ consumers of today demand faster response times and are quick to spread the word (especially when they are disappointed). Thus, qualitative research is playing a broader role, at various points in the brand and product development cycle. Collectively, the InsideOut team offers 25+ years of focus group moderating experience. We have conducted research among high-level business professionals working in highly specialized fields to pre-schoolers, children, tweens, teens, young adults, adults, and older adults. We have worked in almost every category, studied across most audiences to address a broad breadth of research questions. If we had to choose, consumer packaged goods and product usage and brand attitudinal studies would be our greatest strengths.
- 网站
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https://www.insideoutinsights.com
Insideout Insights的外部链接
- 所属行业
- 市场调研
- 规模
- 2-10 人
- 总部
- Ivyland，PA
- 类型
- 私人持股
- 创立
- 2004
- 领域
- Qualitiative research、Face to face focus groups、In depth 1 on 1 interviews、Online bulletin boards, communities and online chats和In home ethnographies
地点
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主要
获取路线
US，PA，Ivyland，18974
Insideout Insights员工
动态
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Unveiling the Why: How Ethnography Can Supercharge Your Business Ever wondered what it would be like to step into the shoes of your customers for a day??Seeing the world through their eyes and how their environment shapes and drives their decisions? ? Ethnography offers a powerful lens to understand the human side of your business. By going beyond surveys and online research and diving deep into behavior and cultural contexts, ethnography helps you: ·?????Interpret the ‘silent’ context: By paying attention to body language, tone of voice, and facial expressions you can gain a deeper understanding of what people are really trying to say. ·?????Unearth contradictions: Push consumers to face their say / do gaps to get to the real truth behind a belief or behavior. ·?????Capture rich observational learnings: We always bring videographers along for the ride to capture in-the-moment behavior and authentically represent & bring consumer stories to life. Intrigued? Share your thoughts in the comments below on how you think ethnography can help you meet your business goals! #ethnography #consumerinsights #observationalresearch #insideoutinsights
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