We’re thrilled to announce an extended agreement with EDO! By leveraging Inscape data, EDO will help clients optimize linear and streaming TV ad effectiveness and help brands, agencies and publishers understand how and where ads drive engagement. Click here to read more: https://lnkd.in/gr_H8G5q
Inscape Data
科技、信息和媒体
Irvine，California 1,567 位关注者
Deliver the most granular and accurate TV viewing data.
关于我们
Inscape is a leading provider of currency-grade smart TV viewing data. We go beyond the glass by developing proprietary technologies that support the TV measurement and currency marketplace. Founded in 2009, Inscape is a pioneer in Automatic Content Recognition (ACR) technology. We've been at the forefront of transformation in the TV industry. Emmy-Winning Technology Inscape was awarded an Emmy for the Extraction of Granular Census Level Behavioral Data in 2023, it recognized our pioneering work in utilizing data to power better viewing experiences for consumers and advancing the broader television marketplace. Large enough for scale. Granular enough for detail. Inscape's 22 million opt-in TVs are spread across all devices and viewing types but are gathered uniformly. The rich data provided down to the device level captures all type of viewership across formats, from linear, streaming, on device or external attached devices. Our Mission To deliver the most granular and accurate TV viewing data in the market - at scale. Our Vision To bring relevancy to consumers, and transparency to measurement, through unparalleled technology that captures viewing data across linear and streaming.
- 网站
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http://www.inscape.tv
Inscape Data的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 51-200 人
- 总部
- Irvine，California
- 类型
- 上市公司
- 创立
- 2009
- 领域
- Data、TV、ACR、CTV、Linear、OTA、MVPD、vMVPD、OTT、STB、Cable、Viewership、Ad Exposure、Planning、Analytics、Insights、Measurement和Targeting
地点
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主要
获取路线
39 Tesla
US，California，Irvine，92618
Inscape Data员工
动态
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Our September Political Trends Report is now available, delivering comprehensive insights into national, local, linear, and streaming trends as we approach the final stretch of the election cycle. Democrat ad reach has shown 28% growth since August, and there's much more to uncover, ready to dive deeper? Download the report here: https://lnkd.in/e7YaUDKP #politicaladvertising #election #political
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We are thrilled to announce the growth of our partnership with Comscore, Inc.! Innovation and trust has been the foundation for our collaboration, and we look forward to continued success together. "The integration of Inscape’s smart TV data not only enhances our TV measurement capabilities but also lays the groundwork for future advancements in cross-channel audience insights," said David Algranati, Comscore's Chief Innovation Officer. Learn more about our partnership here: https://lnkd.in/etXYHZ2E #data #TVmeasurement #partnership
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Excited to share that our team will also be at the Coalition for Innovative Media Measurement (CIMM) in NY, October 8-9th! Looking forward to engaging with fellow industry innovators and exploring new possibilities. If you want to schedule a meet up, email info@inscape.tv or reach out via LinkedIn!
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The Inscape team will be at Advertising Week in NY next week, and we'd love to connect with you. Plus, don't miss our exclusive VIZIO breakfast on October 9th! Want to ensure we get the chance to talk? Reach out to info@inscape.tv
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Excited to share the news of our latest partnership with Locality! We continue to work to provide a trusted, unified source of truth to better equip our partners with insights to optimize strategies and maximize impact of media investments. Learn more, here: https://lnkd.in/efa5yNwm
Locality And Inscape Collaborate to Unify Streaming and Linear TV Data
adweek.com
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Gain key political ad insights with a comprehensive month-over-month comparison. Our August 2024 Political Trends Report is available now for download - empower your strategy with the latest Inscape data: https://lnkd.in/e7YaUDKP
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With device-level data across linear and streaming, we take pride in empowering business strategies with comprehensive insights and solutions. Want to learn more? Reach out at info@inscape.tv
More than ever, advertisers need to understand where their campaigns are being viewed across both linear and streaming platforms. At this year's #VIZIONewFronts, Inscape's VP of Data Licensing and Strategy, Ken Norcross, shared how Commercial Feed+ is addressing the challenge of fragmentation, offering a more holistic approach to measurement. https://lnkd.in/gNyVN3az
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60% of Smart TVs were only-streaming last quarter, according to our Q2 2024 TV Trends Report. Marketers and media owners alike need to understand these trends not only to manage for change, but to capitalize on clear opportunities to maximize impact. Read the full report here: https://lnkd.in/e2rH62Et
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The highly anticipated Trump vs. Harris debate beat the Trump vs. Biden debate in reach. Inscape unlocks peak engagement, viewing source comparisons and commercial detections to empower insights for the political TV landscape. Reach out to info@inscape.tv to learn how we can provide for your data needs with our granular, unified view of content and commercials from over 24 million opted-in devices.