Innovid

Say hello to the new Innovid! ?? Innovid is now the official name for Mediaocean's global ad tech business, following our merger with Flashtalking by Mediaocean. This marks Innovid as the industry's most powerful independent advertising platform, providing omnichannel AI and automation across creative, delivery, measurement, and optimization. Read more at: https://lnkd.in/g_GWceE4 #AdTech #TeamMediaocean #NewInnovid

?? When live sports meets creative innovation … you get Kick of Destiny. As part of our #MadForCTV series, we’re spotlighting our Brand Innovators chat with Andrew Sneyd, EVP of Marketing at FanDuel, who gave us a behind-the-scenes look at how Kick of Destiny became a Super Bowl marketing moment—and a powerful growth engine for their business. Transforming sibling rivalry into a Big Game highlight to converting buzz into real-time engagement, FanDuel is showing just how impactful live sports advertising can be for brands. ???Don’t miss the video interview to learn how they brought it all to life:

A week ago today! #MarketectureLive Who would have thought the industry needed another #adtech industry conference? Ari Paparo that’s who! And he crushed it. Also love me some AdTechGod ?? Check out the fireside chat with Ari, Grant Parker and me talking about the #NewInnovid and other key trends in the space. Will drop the link in first comment below. ?? #WiseWords

?? #WiseWords dispatch from #MarketectureLive ?? Recorded this right after we debuted the #NewInnovid on stage with Ari Paparo. Excited about the scale that comes with Innovid + Flashtalking by Mediaocean and our position of neutrality in the market so we can bring the buy-side and sell-side together, as Zvika Netter likes to say... to make advertising better for all! Congrats to the Marketecture Media team on a great event. I’ll have more Wise Words to say about it next week!?

March Madness isn’t just for basketball – it’s for advertisers, too! As fans flock to live-streamed sports, CTV is the real MVP, giving brands a chance to engage audiences like never before. ?? That’s why we’re kicking off #MadforCTV – two weeks packed with tips, tricks, and winning plays for advertisers looking to make an impact during live sports streaming. From real-time creative to smarter targeting and frequency control, we’ll be sharing everything you need to turn your CTV game plan into a championship strategy. ? Stay tuned, follow along, and get ready to go #MadforCTV! In the meantime, we want to hear from you: ?

When Mediaocean brought Innovid + Flashtalking together, the goal wasn’t just about scale—it was about independence too. In this Q&A with TVREV's Alan Wolk, Bill Wise unpacks why a house of brands is the smarter ad tech strategy and why advertisers need to rethink where they put their trust. https://bit.ly/41B96Im #NewInnovid

The Refresh: Inside the #NewInnovid In this episode, AdTechGod ?? joins Innovid President Grant Parker to dive into the strategy behind our brand launch. What drove the decision? What does it mean for the future of ad tech? ?? Listen now for exclusive insights: https://lnkd.in/gZi7t2Xs #AdTech #Innovid

Get a deeper look at the thought process behind selecting Innovid as the brand identity for Mediaocean's ad tech business, and how this transformation underscores our commitment to independence, intelligence, and innovation in this behind-the-scenes interview with Aaron Goldman and Beet.TV. #NewInnovid #Flashtalking #TeamMediaocean #CTV https://lnkd.in/gDMnkmqw

?? Frequency isn’t the enemy ... it’s the opportunity! At CTV Connect, leaders from Innovid, Roku, Yahoo, and Goodway Group tackled one of the biggest challenges in streaming ads: frequency. ?? Too much? Ad fatigue. Too little? Missed impact. The key isn’t cutting frequency ... it’s optimizing it for better reach, engagement, and ROI. ?? Smarter insights = smarter frequency. Advertisers are connecting the dots across platforms to not just cut waste, but maximize impact. Frequency isn’t a dirty word ... it’s a power move when done right. Isn't it time to rethink how you manage it? Dan Mouradian - Ramsey McGrory - Beau Ordemann - Michael Wolk - Ziggy Zografakis #CTV #Advertising #Frequency #StreamingAds #CTVConnect2025

"Frequency isn't a dirty word!" Key advice from #CTVConnect2025, where Mediaocean's Ramsey McGrory and Innovid's Dan Mouradian joined experts from Yahoo, Goodway Group, and Roku to discuss how brands can reclaim frequency management—driving engagement without overexposure. #CTV #Innovid