Innovid

?? A new era of ad tech starts today. The acquisition is official! Innovid is now part of Mediaocean and will be combined with Flashtalking by Mediaocean to create a scaled, independent alternative to walled-garden ad tech. ?? Control → Your data, your decisions ?? Choice → Invest where it makes sense for you ?? Convergence → One platform for ad serving, creative, measurement, & optimization The future of advertising is independent. And it starts now. https://bit.ly/41gbYeY #AdTech #CTV #Advertising #Mediaocean #Innovid #FlashtalkingFresh

"Frequency isn't a dirty word!" Key advice from #CTVConnect2025, where Mediaocean's Ramsey McGrory and Innovid's Dan Mouradian joined experts from Yahoo, Goodway Group, and Roku to discuss how brands can reclaim frequency management—driving engagement without overexposure. #CTV #Innovid

March Madness is just a few days away, and fans aren’t just watching ... they’re streaming, engaging, and interacting like never before. From record-breaking Super Bowl streams to millions tuning in for NCAA, NBA, and NFL games, the shift is clear. Yet, ad dollars still lag behind. This is the moment to rethink live sports ad strategies because CTV delivers: ?? Massive, engaged audiences (these are some locked-in viewers!) ?? Precision targeting + dynamic creative (because relevancy = results) ?? Real-time measurement + optimization (adjust plays mid-game) See how brands are making the most of live-streamed sports in our latest report: https://bit.ly/3FksDp9 #MarchMadness #StreamingSports #CTVAdvertising #AdTech #MadforCTV

Excited to be a judge for the 2025 ANA In-House Excellence Awards! Can’t wait to dive into some of the best marketing and advertising work from in-house teams around the world. Judging kicks off April 1st—good luck to everyone involved! #ANAInHouse

Think you know the 50+ audience? Think again. Innovid's Stacey Reney sat down with AARP's Barbara Shipley to talk about age tech, the power of technology in aging, and how brands can better connect with a massive, often overlooked audience. ???The 50+ audience isn’t one group—it’s 110M+ people in the U.S. alone. ?? They’re embracing technology like never before—from wearables to smart homes to streaming. ?? Marketers need to rethink their approach—it’s time to break outdated stereotypes and tap into one of the most powerful consumer segments in tech and media. Watch the full conversation here: https://bit.ly/3FuqRS7 #Innovid #CTV #Advertising #AARP #AgeTech #CES2024 Brand Innovators

Let’s talk creative optimization: because “set it and forget it” just doesn’t cut it. What if you could instantly see which creative elements are working, test with precision, and optimize in real time? With the latest Innovid updates, you can: ?? Tap into more performance signals for smarter decision-making ?? Prioritize multiple metrics (because success isn’t one-size-fits-all) ?? Visualize creative impact with intuitive, data-driven insights ?? Fine-tune testing with total control over optimization strategies This is just the beginning. Welcome to Feature Beat - a new way to spotlight innovation that drives better ad experiences. Check out the first edition & see what’s new: https://bit.ly/3XT6GnB #AdTech #CreativeOptimization #FeatureBeat #Innovid

?? In a fragmented TV ecosystem, control, choice, and convergence aren’t just buzzwords—they’re what advertisers need to win. Zvika Netter shares how Innovid is helping brands take charge ?? https://ow.ly/Ynft50V3LHO #CTV #AdTech #AdvertiserEmpowerment #Innovid

?? PMG & Innovid served up real sales for QSR brands with advanced ad measurement that tracks every bite to the bottom line ?? The results? ?? +4.3% incremental transactions ?? 55x more attributed transactions ?? Smarter media spend Get the full case study >>> https://ow.ly/T7BJ50V30cy #Innovid #CTV #AdTech #QSR

Finding your next binge just got easier—and so did boosting advertiser outcomes. ?? See what's next in streaming with Xumo's Eli Zang x Beet.TV?? #Innovid #CTV #Streaming #Advertising

Ad fatigue? Overexposure? Wasted spend? Let’s fix that. ?? Join Yahoo DSP, Goodway Group, 22squared & Innovid this week at #4AsDecisions Atlanta as we break down how smarter frequency management drives better ROI, audience experience, and media efficiency. ?? 1:40 PM | The Art of Less: Optimizing Frequency to Drive Agency Success Click for deets > https://ow.ly/Scae50UWE6G #Innovid #CTV #AdTech #DecisionsAtlanta