Innovative Pet Lab

Stop selling. Start telling. I counseled a recent client with those exact words. Every word matters, and each word should count. All brands, whether a product or service, want it to sell. Shouting how awesome the features are is nice. Telling a story to turn a skeptical pet parent into a loyal customer–that's the magic sauce. Things like: The joy of the first wag after switching foods. The relief of finding a gut health solution after months of trial and error (I see you, Innovative Pet Lab) The deep connection between a pet and their human that fuels every purchase decision. The pet industry doesn't need more words. It needs the right ones. What’s the most impactful piece of pet copy you’ve seen lately? A tagline, an ad, a product description—drop it in the comments! I'll start with copy I penned: Expose hidden problems to keep your pet’s gut healthy. #petcopywriter #petindustry

We're excited to shine a spotlight on Innovative Pet Lab from Cohort 8 of Leap Venture Studio! ?? ?? Over the past year, we've seen remarkable growth on their journey. They recently launched their innovative Stress Test for dogs and cats, were named a top 10 finalist for the 2025 Pet Care Innovation Prize, and earned a spot as a finalist for the Best in Show Spotlight at the Pet Connect USA Summit in December. ?? Check out more insights from CEO and Co-founder Jamie Smith: https://lnkd.in/erWJnfFv #Leap #Startups #Petcare

Past exhibitors like Jamie Smith are a testament to the unique value only The Veterinary Innovation Summit could provide. With unmatched networking opportunities and brilliant minds at every turn, VIS is THE event for professionals who are passionate about innovation and ready to drive progress. Stay tuned for early-bird registration!

We’re back with our first #WeeklyWins of 2025 from Leap’s portfolio! ?? ?? Innovative Pet Lab has launched a new Stress Test for dogs and cats:?https://lnkd.in/ec8p-UaR ?? omnipetcare has been ranked 25th in the recently released 2025 Startups Top 100:?https://lnkd.in/eZh6NKum ?? GekkoVet has launched a clinical support platform for veterinary professionals:?https://lnkd.in/e84_5B5Y ?? Jiminy's has been recognized on this year's 'Ones to Watch' list by The Lead: https://lnkd.in/eBCiyZHT ??? Just incase you missed it, Rachel Sheppard wrote an article for Crunchbase covering the top three pet care areas primed for disruption: https://lnkd.in/eBngBER6 For those heading to #VMX2025 this weekend, don’t forget to say hi to Leap's portfolio companies attending! Innovative Pet Lab (Booth 4030), VetVerifi ?? , GekkoVet See you next week for more #WeeklyWins! #WeeklyWins?#Leap #Startups

The pet industry is booming, fueled by such factors as the increasing humanization of pets, rising pet ownership, a greater focus on pet health and wellness, technological advancements and a growing demand for premium, innovative, and sustainable products. We turned to SKU mentors Carol Frank and Julie Nelson- leading experts in the pet industry - to provide their insights into the biggest trends that will drive growth in '25. Those trends include: Healthy, Clean, Functional Ingredients The demand for clean-label, health-conscious food products is no longer confined to human consumption—it’s a significant driver in the pet industry. Expect brands to highlight superfoods, probiotics, and targeted nutritional blends in freeze-dried formats.The freeze-dried (FD) food and treats segment, with its rapid growth, reflects this shift. FD products appeal due to their nutritional preservation, extended shelf life, and premium positioning. A Purrfect Moment for Cats The long-overlooked premium cat product segment is finally gaining traction, evidenced by major corporate investments such as General Mills' acquisition of Whitebridge Pet Brands. This growing focus stems from a shift in perception, where cats are increasingly viewed as companions deserving the same level of care and pampering as dogs. Premium products like gourmet meals, functional treats, and lifestyle-enhancing accessories, including advanced tech tools like .feline fitness trackers and mental stimulation apps could emerge as a parallel to the canine tech boom. Pet Longevity and Wellness As pets are increasingly seen as integral family members, the pursuit of extending their lifespan and enhancing their quality of life is becoming paramount. The intersection of science, technology, and consumer interest is driving this movement, including ?pet-specific supplements, ?breakthroughs in personalized pet medicine and education (books, podcasts, and courses) on how to improve your fur baby's health. Companies like SKU alums Innovative Pet Lab abd Wellnergy Pets. Tech-driven health monitoring will be a part of this trend. "Wearable monitors, litter box monitors, food bowl monitors - it seems we really want to know what our pets are up to and how they are doing!" says Julie. Pawsome New Social Platforms to Connect Pet Parents There will be continued growth in dedicated online and IRL social platforms – Offleash'd , Fleatiger, Pawzworth, etc.? "I’ve heard someone describe these as a mash-up of MeetUp and Tinder for pets," says Julie. That doesn't include all of the breed-specific or species-specific Facebook, Instagram and Reddit communities that already exist. Michelle Breyer Buff Greebe Brooke Wilson Adrien Petersen Maddie S. #petindustry #pettrends #petfood #petwellness #dogsandcats #doglovers #catlovers #petcare #petcareindustry #petinnovation