The Innovation Economy

?? See it in action: ?? In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the #customerjourney and redefine the way brands like Mack Trucks engage with their audience? On One Amazing About Mack Trucks, host Greg Kihlstrom welcomes two guests to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they’ve collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. #virtualtour #B2B #trucking

??? Episode 645: ??? This episode was recorded live at eTail? Palm Springs where we saw and heard the latest and greatest in #ecommerce and #retail. When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers? Host Greg Kihlstrom welcomes Aman Advani, CEO of Ministry of Supply. Ministry of Supply is known for revolutionizing performance professional wear by blending technology, sustainability, and comfort into their apparel and today we’re going to talk about how brands engage with socially conscious consumers and bridging the gap between in-store and #digitalexperiences to create seamless, #omnichannel shopping journeys.

This episode was recorded live at eTail? Palm Springs where we saw and heard the latest and greatest in #ecommerce and #retail. Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Host Greg Kihlstrom welcomes Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix to talk about how #AI-based personalization plus human creativity and input makes an amazing #customerexperience at Stitch Fix.

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In the latest Priority is Prediction newsletter, let's explore how predictive tools help businesses adapt to global economic, political, and technological shifts. ?? Predictive analytics helps businesses anticipate global economic, political, and technological shifts that can impact operations and strategy. ?? By using data-driven insights, companies can adapt quickly to global trends, ensuring they stay competitive in a dynamic environment. ?? Predictive tools enable businesses to make proactive adjustments to supply chains, market positioning, and product offerings in response to global changes.

?????????New Episode Alert: The Secret Ingredient to Customer Delight Do you remember the shock ending of The Sixth Sense? The film taps into that mysterious sixth sense—something beyond our usual perception. Similarly, in the world of taste, umami goes beyond salty, sweet, bitter, and sour to create a richer, more memorable experience. But what if businesses could apply this concept to customer experience? In this episode, Aga Szóstek, PhD—author, CX leader, and design expert—shares a powerful framework that parallels umami, helping brands forge deeper emotional connections, stand out in the market, and drive lasting loyalty. Drawing from her work with companies like Google and Philips Lighting, Aga delivers invaluable insights, including: ?? ?How to avoid the "syndrome of averaging out" and create a truly differentiated experience ?? The core principles of an Umami Strategy that enhances emotional connection and loyalty ?? How pragmatic values and emotional engagement work together to build lasting customer relationships This conversation is packed with actionable wisdom you won’t want to miss! ?? Subscribe to The Delighted Customers Podcast for more expert insights. ?? Website: https://lnkd.in/daPkZS3Q ?? Apple Podcasts: https://lnkd.in/dAs3fAVt ?? Spotify: https://lnkd.in/dYRRCBEb #customerexperience #differentiation #UX

It’s February! It’s all about love and the Annual Celebration of Black History Month. This is an extra special podcast because we are collaborating this month with our partners with the National Landing BID. Black History Month is a vital time to honor the achievements, resilience, and contributions of Black entrepreneurs who have shaped industries and paved the way for future generations. Hosting this episode is Tara Palacios, Director of BizLaunch, Arlington's Small Business Assistance Network at Arlington Economic Development in Arlington Virginia and today we are going to discuss black entrepreneurship and what it takes to innovate and create using food as a canvas…. To discuss this topic is the renowned Chef "Rock" Rahman Harper of Queen Mother’s Kitchen located in National Landing in Arlington.

?? ?? Do you really have time to wait for #marketing insights? AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. For more, read the latest by Greg Kihlstr?m for MarTech - https://buff.ly/4gLthJ9 #marketingdata #marketinginsights #marketingAI

It’s nice to think that AI can just magically solve our organizational and operational challenges—and in many cases it can—but being successful takes planning and thinking through the details. So what if there was a generative AI tool that helped with that part of things - thinking through the workflows, the dependencies, the internal and external experiences and more? Welcome to One Amazing About Pega. Host Greg Kihlstrom welcomes Matt Healy, Sr. Director, Product Strategy & Marketing, Pegasystems and he will be sharing one amazing thing about Pega’s #GenAI Blueprint with us today. #generativeAI #AI #workflow

??♀? Episode 642: ??♀? When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Host Greg Kihlstrom welcomes Dawn Fichot, the Head of Marketing for North America at Brompton Bicycle. Brompton is renowned for its iconic folding bikes, but the brand’s impact goes far beyond the product. With a focus on building loyal communities, creating meaningful partnerships, and delivering exceptional customer experiences, Brompton has become a global leader in cycling culture. Dawn is here to share how Brompton engages its diverse community, innovates through “storydoing,” and creates immersive brand experiences across its retail and digital channels. #brandbuilding #branding #retail