Human-Centered Change & Innovation

It is Okay to Feel Stuck: "When you’re stuck, it’s not because you don’t have good ideas. And it’s not because you’re not smart. You’re stuck because you’re trying to do something difficult. You’re stuck because you’re trying to triangulate on something that’s not quite fully formed. Simply put, you’re stuck because it’s not yet time to be unstuck. Anyone can avoid being stuck by doing what was done last time. But that’s not unsticking yourself, that’s copping out. That’s giving in to something lesser. That’s dumbing yourself down. That’s letting yourself off the hook. That’s not believing in yourself. That’s not doing what you were born to do. That’s not unsticking, that’s avoiding the discomfort of being stuck. Being stuck – not knowing what to do or what to write – is ..." Continue reading Mike Shipulski's latest guest post for Human-Centered Change & Innovation here: https://lnkd.in/gGPZUjG2 #leadership #psychology #growth #success

The Worst British Customer Experiences of 2024: "Every year The Guardian, a newspaper in the United Kingdom (UK) looks not just at companies delivering stellar customer service, but APPALLING customer service as well. In this article we’ll look at some of the organizations they highlighted in their?latest iteration?and what we can learn from them. In looking at the article, the first thing that jumps out – primarily from the tongue in cheek approach of the author – is that many customer service mishaps come from employees following rules instead of sensibilities. From pensioners being denied their walking sticks, blind athletes being denied their service dogs, to academics writing the occasional book being denied auto insurance – when companies demand that their employees serve their rules more than they serve their customers, bad customer experiences follow. Without further ado, here are the seven organizations rewarded, ahem honored, ahem shamed by the article:" Continue reading my latest post for Human-Centered Change & Innovation here: https://lnkd.in/gWyRT5He #customerexperience #marketing #customerservice #uk

Be Better or Be Different? "Do you want to be better or different? That’s the question that Sally Hogshead, an amazing professional speaker who specializes in being fascinating, shared in a recent speech I had the pleasure of experiencing. While most of her work is about how to be fascinating, this speech came from a different place. She talked about the power of being different versus better than others. Sally shared research that found 73% would rather be?better?versus 27% who would choose to be?different. It’s one thing to be better than your competition. What makes you better? Is it your product? Is it the customer service or experience you provide? Is there something tangible that your customer could describe that proves you are better? And then there is being different. As I listened to Sally share her wisdom, I realized that as much as we would like to be better than a competitor – and we should strive to do so – being different is more obvious. I have a crazy idea. Why not ..." Continue reading Shep Hyken's latest guest post for Human-Centered Change & Innovation here: https://lnkd.in/g5HVQBjW #marketing #innovation #transformation #change

Brand Evangelists Make You More Money: "It’s important to differentiate between a “brand evangelist” in a business context, and an “evangelist” in a religious context. When discussing how companies make money, we’re focusing on the business role. A brand evangelist is more than just a customer or advocate; they are passionate champions who actively promote a company’s products or services through genuine enthusiasm and personal connection. Unlike traditional marketers, they operate from a place of authentic belief, sharing their positive experiences and advocating for the brand within their own networks and communities. Their role is to ignite excitement, build trust, and foster a sense of belonging, ultimately driving brand loyalty and organic growth. Here’s how hiring a brand evangelist can boost a company’s revenue: ..." Continue reading Art Inteligencia's latest guest post for Human-Centered Change & Innovation here: https://lnkd.in/g-pPMzj7 #marketing #branding #money #success

Unlocking Trapped Value with AI: "Anyone who has used Chat GPT or any of its cousins will testify to its astonishing ability to provide valuable responses to virtually any query. This is hardly a threat—indeed, it is a boon. So, what are we worrying about? Well, there is the issue of veracity, of course, and it is true, GPT-enabled assistants can indeed make mistakes. But, come on—humans don’t? We are not looking for gospel truth here. We want highly probable, highly informed answers to questions where we need guidance, and it is clear that GPT-enabled applications are outstanding at meeting this need, for at least three reasons. They are remarkably well-informed. They are available 24/7 on demand with no hold time. And they have infinite patience. So, let’s not kid ourselves. We are massively better off for ..." Continue reading Geoffrey Moore's latest guest post for Human-Centered Change & Innovation here: https://lnkd.in/dmfwUG9A #ai #technology #marketing #leadership

Ten Reasons Every B2B Company Needs an Evangelist: The importance of evangelists in organizations around the world is often misunderstood or underestimated, and too few organizations have made the incredibly rewarding investment into one or more of the valuable types of evangelists – who are particularly valuable in B2B organizations for reasons I hope will be obvious by the end. Let’s set the stage. An?evangelist?in a B2B company is a passionate advocate for a brand, product, service or innovation. Their role involves spreading the word about the company’s offerings, building relationships, and inspiring others to become customers or supporters. They are often seen as the face of the company, engaging with the community, attending events, and creating content to promote the brand. So, without further delay, let’s look at the top ten reasons every B2B company needs an evangelist: https://lnkd.in/euXkt3mv What other reasons should be on the list? (add a comment) Or do you think they're worthless? (add a comment) #marketing #sales #growth #success

Your Innovation Team Doesn’t Have to be Dead: "When times get tough, the first things most companies cut are the “luxuries.”?That includes their innovation teams. But as companies dismantle their labs, teams, and other structures, a crucial question emerges: Who’s working on growth? Cutting innovation teams doesn’t just cut a branch off the org chart, it eliminates capabilities that are fundamental to sustaining and growing a business and culture. So why throw the baby out with the bathwater? Here’s a scenario that might sound familiar: Your innovation team created something brilliant. The prototype works, early users love it, and the business case is solid. But six months later, its gathering dust because no one in the core business knew how to – or wanted to – take it forward. This isn’t a failure of innovation. It’s a failure of integration. Wait, I thought integrating innovation with the core business was bad ..." Continue reading Robyn Bolton's latest guest post for Human-Centered Change & Innovation here: https://lnkd.in/gP2wuz4Q #innovation #leadership #transformation #success

Stop Doubling Down on Bad Ideas: "Over the course of my career, I’ve had the opportunity to lead a number of organizations and each one involved a series of steep learning curves. Even the most successful operations do some things poorly, so managing an enterprise involves constant improvement. You always want to figure out where you can do things better. One way to do that is to identify other organizations that do something well and adopt best practices. Copying what others do won’t make you world class, but it will get you started on the right road. Over time, you can learn which practices are a good fit for your organization and which are not. As you progress, you can begin to develop your own capabilities. What you don’t want to do is to take bad ideas that have failed try and force them through, yet it happens all the time. Business pundits and consultants don’t stop selling zombie ideas just because they don’t work and people don’t stop getting taken in by slick sales jobs. We need to be much more discerning about the ideas we adopt. Here are some to watch out for." Continue reading Greg Satell's latest guest post for Human-Centered Change & Innovation here: https://lnkd.in/gTTtC2ZG #innovation #ideas #leadership #investing

“Cultivate a culture of curiosity, foster a growth mindset, and empower your people to become lifelong learners.” -- Braden Kelley 850+ FREE quote slides for your meetings, presentations, keynotes and workshops at https://lnkd.in/gSqxiGZ #quotes #growthmindset #leadership #success