Innis Maggiore

Prebiotic sodas, digestive tonic, and the real juice. These are the key beverage positions in the healthy soda category. This week,?Mark?and?Lorraine?spend some time digesting its newest competitor, Simply Pop, and how it will fare against giants like?poppi?and?OLIPOP PBC. Stream the latest episode of Brand Shorthand to learn more. https://lnkd.in/gGaVvEUV

We enjoyed sharing our love for our dedicated team during Employee Appreciation Day on Friday! Every associate received a beautiful bloom as a token of our gratitude. They also had the opportunity to recognize their “IM-pressive” colleagues at the “Appreciation Station.” Thank you for lending your passion, talents, and generosity every day!

Recall experiment, talent fees, and the gerbils. It seems the worlds of entertainment and marketing are colliding as companies like Chick-fil-A Restaurants and Duolingo extend their brands through games, podcasts, and more. Stream the latest episode of Brand Shorthand as Mark and Lorraine unpack these new content strategies. https://lnkd.in/gzFeEv4b

Is Jaguar's recent rebrand strategy a cry for help or a stroke of genius? Positionists? think the automotive brand dismantled its position in a matter of 30 seconds. Others, like JLR North America Managing Director Rawdon Glover, believe it’s the definition of differentiation. Read how we’re weighing into the conversation in our latest PositionistView?. https://lnkd.in/gzyFhRJG

Uncompleted tasks, teaser campaigns, and strong familiarity. McDonald's, IHOP, and the English grocery store chain Tesco are leveraging psychological phenomena like the Zeigarnik Effect to advance their marketing. Mark and Lorraine examine these brands, along with an update from Starbucks, in the latest episode of Brand Shorthand. https://lnkd.in/gSDi-pzz

We partnered with TomTod Ideas to host local middle schoolers for a discovery day focused on careers in communications! Dozens of students visited the office to engage associates about their experiences and how advertising can improve the community. Read more about this extraordinary opportunity in our latest press release. https://lnkd.in/g7MTR65s

We recently earned six Web Excellence Awards! Congratulations to our clients, National First Ladies Library & Museum, ForeverLawn, Inc.? Black Hills, Return On Life Wealth Partners, ReliaRide fka Scenic View Transportation, Massillon Museum, and Rheem?, a Robertson Heating Supply Co. partnership. Read more about this achievement in our latest press release. https://lnkd.in/gA7k8vDe

Abductions, mustaches, and Muppets – oh my! Listen as Mark Vandegrift and Scott Edwards, MBA continue their critiques of USA Today's Super Bowl Ad Meter winners and losers on this week's Brand Shorthand. https://lnkd.in/g2mnw2z2

Our hearts are full celebrating these February anniversaries! Congratulations to executive creative director Scott Edwards, MBA on his 22nd year at the agency and senior account supervisor Jeff McMahan on his 24th. Cheers to these admired associates!

We’re ready to guac and roll toward healthier gut biomes after today’s Lunch & Learn! From fermented fares to grass-fed meats, we learned all the ways our diet can reduce bodily inflammation. Thank you to Colleen Barrickman of AultCare for teaching us the power of nutrition!