INNBEAUTY PROJECT

Extreme Cream is a breakthrough innovation - and Glamour agrees! They've recognized Extreme Cream as the Best Moisturizer in this year's Glamour Beauty & Wellness Awards in their prestigious Beauty Innovators category. Thank you to Ariana Yaptangco and the entire Glamour team for this incredible honor. Why Glamour Editors Love Extreme Cream: Of the many new moisturizers we’ve tried this year, this is the one we most wanted to keep reaching for—and the one that really feels like something newsworthy and different. Part of the appeal is its unique finish; it gives skin an instant dew that helps visually gloss over fine lines and other imperfections. Read more and see the full list of winners here - https://lnkd.in/g9xrNk2j

Celebrating?#GreatSkinDays, Extreme Cream and?our partnership with Erica Taylor in New York City. Erica is a professional makeup artist and Tiktok sensation with a deep passion for education and creating a space for 40+ beauty consumers. Why she loves Extreme Cream: "Extreme Cream is the perfect combination of lightweight, firming and extreme hydration that is not only perfect for makeup application but rivals some of the most expensive on the market."

Let the voting begin! ?? INNBEAUTY Project is honored to be a finalist for two categories in this year's CEW (Cosmetic Executive Women) 2024 Beauty Awards, voted on by some of the biggest trendsetters and thought leaders in the beauty industry! ?? Indie Brand - INNBEAUTY Project ?? Eye / Brow Treatment - Bright & Tight Eye Cream View the full list of finalists and vote here for INNBEAUTY and Bright & Tight Eye Cream through October 10 - https://lnkd.in/dmQ8Nesm

ALLURE BEST OF BEAUTY WINNER??? Mineral Sun Glow SPF 43 PA+++ has won the 2024 Best of Beauty Award for Best Clean SPF from Allure Magazine! Three years in the making, Mineral Sun Glow Broad Spectrum SPF 43 PA+++ has pushed the boundaries of mineral SPF formulation – and Allure noticed. “Allure Best of Beauty is the Oscars of beauty! This award is a testament to our meticulously cocktailed formulas and our uncompromising innovation. INNBEAUTY’s first Allure Best of Beauty Award, we are truly honored!”?- Co-Founders, Alisa Metzger & Jen Shane. Mineral Sun Glow SPF 43 PA+++ is a hydrating, antioxidant rich formula that provides broad spectrum protection against UVA, UVB & blue light. This non-comedogenic, fragrance free & hypoallergenic formula is available in two flexible, sheer radiant shades for a flawless finish. Truly an SPF you actually want to wear, every day. One of only 9 Clean Skincare Winners, read the full list here: https://lnkd.in/eYmcCD7d

Make every day a Great Skin Day. Inspired by INNBEAUTY's belief that skincare is about progress, not perfection, we’ve partnered with three incredible women who embody this message across different generations and skin journeys. From athlete & philanthropist Ayan Broomfield (@ayan.broomfield) to makeup artist & educator, Erica Taylor (@ericataylor2347), and beauty, fashion tastemaker Hannah Chody Milburn (@hannahchody), each of these creators represent the confidence and radiance that comes with embracing your skin as it is today. “Our goal is to shift the narrative in the beauty industry, encouraging our community to focus on their skin’s progress and give it the compliments it deserves,” say our INNBEAUTY Co-Founders, Alisa Metzger and Jen Shane. “Every day can be a Great Skin Day when you embrace your skin’s journey.”

INNBEAUTY Project launched at Sephora on the 'Next Big Thing Wall', now less than two years later we are Sephora's 2024 Breakout Brand of the Year. "Sephora is at the forefront of new beauty brands as they in many ways hold the keys to the kingdom. We’ve been big fans of INNBEAUTY Project for a while—we even placed them in our first class of NB100, the next big brands in beauty." Thank you to NewBeauty and Allie Hogan for highlighting Jen Shane and Alisa Metzger's journey as they build one of the fastest growing brands on the market. Read the full story here: https://lnkd.in/ggsZ8EBG

INNBEAUTY Project was named Sephora's Breakout Brand of the Year for 2024. See how the brand, led by two women founders, is succeeding despite a competitive market. "Founded in November 2019, INNBEAUTY’s approach to pricing and formulation, alongside its wide demographic lens, is indeed doing things differently — and it’s working." Thank you to CEW (Cosmetic Executive Women) and Paige Herman-Axel for telling the story of our meteoric rise, driven by Jen Shane and Alisa Metzger's vision of uncompromising innovation. Read the full story here: https://lnkd.in/eghRZzBg

Extreme Cream is the ultimate high performance skincare solution. Gorgeous, glossy glow, sculpted complexion and so much more - even the Allure editorial team agrees. ? Why Allure Editors Love It: The INNBEAUTY Extreme Cream is the firming, lifting, tightening, plumping formula you've been fantasizing about. It targets loss of elasticity—something pervasive (and sometimes pretty frustrating) in aging skin—with a blend of peptides, ceramides, and a plant-based retinol alternative. You can apply the luxe formula morning and night, and it doubles as a lovely, glowy, hydrating base under makeup. https://lnkd.in/em7wR-CJ

INNBEAUTY Project is honored to be named to NewBeauty's NB100, a definitive guide to what's next in beauty showcasing groundbreaking innovation and visionary approaches. Co-Founders, Alisa Metzger and Jen Shane, had a vision for high performance skincare driven by uncompromising innovation. Our guiding principle is that if we can't bring to market a superior product when it comes to efficacy, quality and price - we don't bother. As one of Sephora’s fastest growing skincare brands and being named the retailer's ‘2024 Breakout Brand’, we have proven the immense appetite and whitespace for a brand like ours, especially in a prestige environment. Thank you to the entire NewBeauty team for this recognition! Read our profile and see the full list of winners here - ?https://lnkd.in/ddpefSFg

Mineral suncare meets clinical skincare. INNBEAUTY's award winning Mineral Sun Glow SPF 43 PA+++ pushes the boundaries of topical skincare to deliver a natural, radiant finish with no white cast. A beauty editor favorite, this groundbreaking innovation won Oprah Daily's First Annual Sun Award for Best Glow Giver. Judged and selected by industry leading dermatologists and skin experts, this award is a testament to our meticulously cocktailed formula that performs at the highest level while revealing a gorgeous natural glow. Read the full list of winners here https://lnkd.in/gAWi6rDC