During INMA’s recent Product & Tech Town Hall, Katharine Bailey and Nicola Ryan shared how Condé Nast aims build and sustain customer-centric UX while driving enterprise value.
International News Media Association (INMA)
在线音视频媒体
Dallas，TX 9,300 位关注者
The world's leading provider of global best practices for news media.
关于我们
The International News Media Association (INMA) is the world's leading provider of global best practices for news media companies looking to grow revenue, audience, and brand amid profound market change. OUR MEMBERS: INMA members are executives at the world's leading news media companies. INMA today has more than 16,000 members at nearly 900 media companies in 70+ countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. OUR VISION: INMA aspires to be an essential resource in the multi-platform transformation of media companies that produce quality journalism and relevant content. OUR MISSION: INMA identifies for its members the best ideas to grow audience, revenue, and brand of news media companies through: Sharing of global best practices. Spotting of trends, commonalities, and outliers. Identifying new business model opportunities. Rewarding new ways of building brand and corporate value. WHAT WE DELIVER: This mission is achieved by providing members unprecedented access to thousands of ideas and professional contacts via blogs, case studies, conferences, publications, sales and marketing campaigns, and networking tools. INMA also shares its vision with cutting-edge presentations and interviews involving media industry conferences, media industry leaders, the advertising community, and private consultations.
- 网站
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https://www.inma.org
International News Media Association (INMA)的外部链接
- 所属行业
- 在线音视频媒体
- 规模
- 11-50 人
- 总部
- Dallas，TX
- 类型
- 非营利机构
- 创立
- 1930
- 领域
- marketing、business models、news media、newspapers、online、journalism、subscriptions、advertising、data和product
地点
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主要
获取路线
P.O. Box 740186
US，TX，Dallas，75374
International News Media Association (INMA)员工
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Jodie Hopperton
Lead: Product & Tech Initiative @ International News Media Association (INMA) | Digital Media, Digital Strategy | Keynote Speaker & Event Moderator
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Frederic Kachar
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Mamen Perera
Strategy, Culture & Innovation Speaker &Facilitator
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Troels Behrendt J?rgensen
Digital direkt?r, Politiken
动态
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Media leaders from The Telegraph, Denník N, and Nikkei shared how their companies are reducing churn and increasing subscriptions through their product offerings during the recent Subscriber Acquisition Master Class.
News companies share how they increase value with bundles, enticing news formats
inma.org
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Pundi Sriram, chief product officer at TheHindu: “The good news that’s happened for us because we were late to start, we’ve kind of been able to leapfrog some of the hard, heavy lifting work that others had to do to build their own personalised recommendation engines.”
Hindu increases engagement, meets user needs with personalisation
inma.org
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Answer engines will become more prevalent and accurate in addressing questions, INMA Product & Tech Initiative Lead Jodie Hopperton said: “Ultimately what it means is less search, it’s less questions, it’s more about what’s the question and what’s the actual answer and giving consumers answers.”
Big Tech offers AI lessons for news companies
inma.org
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During the recent Subscriber Acquisition Master Class, media leaders from Times Internet, Blick, and The Philadelphia Inquirer shared how their companies are using technology to power their paywall strategies and increase conversions. Puneet Kukreja Laurène Chevalier Darya Ushakova
Tech-powered paywalls increase conversions at news companies
inma.org
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Michael McCarthy, senior director of AI, sales, and business solutions at Hearst Newspapers, used GenAI to build tools that prepare his team for sales conversations, helping them ask “smart, open-ended questions to accelerate the sale considerably.”
Hearst creates GenAI solutions for advertisers
inma.org
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During the INMA Product & Tech Initiative Town Hall, Christoph Zimmer, chief product officer at Der Spiegel, and Riske Betten, B2C product director of Mediahuis Nederland, shared strategies employed by their organisations to stay agile and competitive.
Mediahuis Nederland, Der Spiegel keep product teams streamlined, nimble
inma.org
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INMA Product & Tech Initiative Lead Jodie Hopperton: “One thing we need to be really clear of is who we are: What do our brands stand for? What makes them stand out? What do people get when they see our brand there? What do they think of?”
Flexibility, seamless cross-platform experiences, foundational processes lead in product and tech
inma.org
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In her latest blog, INMA Generative AI Initiative Lead Sonali Verma shares insights from a new report from Ender's Analysis that finds Britain’s news brands are experimenting widely with GenAI, mainly to find efficiencies but also to serve their audiences better.
Report highlights GenAI experiments to watch in UK media
inma.org
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Media leaders shared how their companies are leveraging an audience-first mindset to reach readers with the content and offers that appeal to them during the recent Subscriber Acquisition Master Class. Marianne Gélinas, M.Sc. Madison Tucker Brendan Collogan
News companies share how intentional content, marketing strategies drive subscriptions
inma.org