Inizio Evoke

We’re excited to be attending the AMCP 2025 Spring Meeting next week in Houston! Join Christine Lenthe, President, Inizio Evoke Access, and Kellie Rademacher, Director of Strategy at Inizio Evoke Access, as they connect with other industry leaders to explore the latest trends shaping the future of market access. If you're heading to Houston, let’s connect. Reach out to schedule a chat with Christine and Kellie to discuss how we can help you develop strategies and resources to support your market access goals. #AMCP2025 #MarketAccess #ManagedCare #InizioEvokeAccess

HIV stigma doesn’t belong in healthcare. Despite advances in treatment, many people living with HIV still face bias in clinical settings—undermining trust and care. Rohit Talwar, Senior Strategist at Inizio Evoke Europe, explores how outdated perceptions continue to affect patient experiences and what needs to change. HIV is treatable and untransmittable with effective care. It’s time to remove stigma and ensure healthcare is inclusive, informed, and truly human. Read the article to learn more:?https://bit.ly/4iVJOMJ #HealthEquity #InizioEvokeEurope #HealthMoreHuman

"Generative AI isn’t a one-click solution." We’re proud to see Christen Jones, Executive Creative Director, Inizio Evoke Transformation, featured in the Adobe 2025 Digital Trends Report on AI, creativity, and the future of content. In the report, Christen shares her perspective on the role of human insight in an AI-powered world—reminding us that tools are only as effective as the people behind them. Explore Adobe’s full report to see where AI is headed—and why skilled creative professionals remain essential: https://bit.ly/4i1uw7T Looking to stay ahead of the AI curve? For more insights around innovations in the data, tech, and AI space, download Inizio's report featuring key trends and expert perspectives from Inizio Evoke and Inizio leaders across the globe: https://bit.ly/4hIuyS4 #DigitalTrends2025 #GenerativeAI #AIinHealthcare #InizioEvokeTransformation

Your weekly download from Inizio Evoke Comms. The Download is your weekly briefing - covering the latest platform updates, social trends, and strategic shifts shaping how we engage audiences and drive meaningful connections in health. Subscribe now to get the latest delivered straight to your feed. #DigitalTrends #HealthcareMarketing #SocialMedia #InizioEvokeComms

Kate Callan, EVP, Head of Social Media, is serving as a judge for the 2025 PRovoke Media SABRE North America Awards. Joining leaders across the industry, she will help select this year's leading marketing and communications campaigns in the region. Learn more about Kate and the other jurors: https://bit.ly/41XoLBS #InizioEvokeComms #PRAwards #HealthcareComms #PRovokeMedia

???Big news! Stephanie DeViteri, President, North America, has been named a 2025 PRWeek US Women of Distinction honoree! ? The esteemed list celebrates the achievements of the PR industry's top women leaders, whose creativity and insight inspire those around them. Stephanie is a purposeful, strategic, and innovative leader and partner who has made a tremendous impact for our industry and our teams over the last two decades. Congratulations, Stephanie! ? Learn more about Stephanie and the other honorees:?https://bit.ly/4insArg ? #HealthComms #InizioEvokeComms #PRWeekWomenOfDistinction #Impact

In healthcare, sustainability isn’t just a corporate commitment—it’s influencing treatment choices, patient trust, and industry expectations. But what do healthcare professionals really think about sustainability claims? And what must pharma and MedTech do to turn intent into action? Our upcoming whitepaper explores insights from 950+ HCPs across six markets, revealing?their perceptions on sustainability practices in healthcare—and the urgent steps needed. Learn more and sign up to be the first to access these critical findings:?https://bit.ly/41YEznR #SustainableHealthcare #Sustainability #PharmaInnovation #InizioEvoke

Trust in healthcare should be a given but for too many, it’s not. ? In our latest research with?Instapanel, 59% of patients surveyed said their experience of bias has fundamentally impacted their trust in healthcare professionals. When patients feel dismissed or discriminated against, that trust is eroded, often with lasting consequences. ? Chris’s experience underscores this reality. His concerns were downplayed, his symptoms overlooked.?Here he explains how he felt after his experience of inherent bias in healthcare.?And his story is just one of many. ? Our report,?‘Transforming?Bias in?Healthcare’, uncovers the systemic impact of bias – from underdiagnosed conditions to disparities in treatment. Every patient deserves to be heard, respected, and cared for equally. It’s time to ensure they are. ? Hear more patient stories and download the full report here:?https://bit.ly/41bgkUo ? ?#HealthEquity #BiasInHealthcare #PatientVoices #InizioEvoke #Instapanel

Jennifer Gallo, EVP, Global Client Partner, is joining a panel of peers from across the industry to serve as a judge for the 2025 PRWeek US Purpose Awards. She'll help to select the programs, agencies and individuals that are using creative, purpose-driven ideas to create meaningful impact. #InizioEvokeComms #PRAwards #HealthcareComms #PRWeekPurposeAwards

Two+Two UK brings together the next generation of Creative and Marketing talent with Industry Mentors to tackle a brief in one day. We're pleased to have Emily McDowall and Stewart Miller from Inizio Evoke with us as Mentors at this year's event!