?? We are thrilled to welcome Canada and North Africa to our growing relationship with Unilever, alongside our continued collaboration in Brazil! This exciting expansion builds on our long-standing partnership in LATAM, Greece, Portugal, and Ukraine. ? Together, we look forward to driving innovative strategies and delivering meaningful impact across these dynamic markets using our Fame & Flow proposition, which is at the heart of Initiative’s approach. Here’s to continued success and growth in our collaboration! ?? ? #Unilever #Initiative #FameAndFlow
Initiative
广告服务
New York，NY 166,567 位关注者
Initiative unlocks business growth for the world’s most ambitious brands.
关于我们
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
- 网站
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https://www.initiative.com
Initiative的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 总部
- New York，NY
- 类型
- 上市公司
- 创立
- 1975
- 领域
- Media Services、Communications Planning、Interactive、Digital、Market Research、Consulting、Sports & Entertainment、Cultural Communications、Client Advice、Communications Design、Social、Mobile、Partnerships、Search、Innovation、Analytics和Branding
地点
Initiative员工
动态
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Super proud of Jasmyn Dawkins from Initiative #Australia on being shortlisted for the #NGENAward! Good luck to Jasmyn and all the NGENers! IPG Mediabrands APAC
Congratulations to the NGENers who’ve made it through to the live judging stage of the NGEN Award, part of the MFA Awards. These bright leaders of the future are presenting to a panel of prestigious judges this afternoon, and we’ll be announcing the finalists next week, on Tuesday 27 August. Stay tuned! Good luck to: ?? Jasmyn Dawkins, Initiative ?? Cassandra Deegan & Charlotte I., Match & Wood ?? Pawena Kaniah, iProspect Australia ?? Darcy Burke & Alana Mazza, Bohemia Group ?? Lauren S. & Lily Trainor, PHD ?? Caitlin Watters & Kate Brown, UM Australia ?? Marcus Billingham-Yuen & Angelina Das, News Corp Australia ?? Liam Kelly & Hamish Tawinwong-Prott, iProspect Australia Melanie Aslanidis Allegra Lopes Potamianos Shanice Kim Linda Wong Sophie Madden Jessica Havard Nicole Taylor #MFA #NGEN #NGENaward #wearethechangers
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Initiative转发了
In our latest whitepaper, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," Interpublic Group (IPG)’s Jeriad Zoghby, and KINESSO Commerce's Glen Conybeare and J. William Margaritis outline actionable strategies tailored to Amazon audiences, focusing on precision media delivery, compelling commerce content, and optimizing conversions for sustainable growth. Elevate your Amazon strategy and drive meaningful long-term results by reading our full paper below. #AmazonPrimeDay
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Initiative转发了
Despite “connecting media to outcomes” being a top priority for the C-suite, half of marketers are no longer performing any type of holistic measurement. Why? Because it’s historically been difficult to do. We’re breaking out of the “doom loop” and getting to data-driven decisions faster for our clients. Our partnership with Amazon Ads has led to a groundbreaking solution that's transforming how we measure campaign success. We've created a scalable dashboard solution on top of Amazon Marketing Cloud (AMC, Amazon’s clean room) that delivers actionable insights without endless data crunching or weeks-long waits for answers. Read the full article from Amazon's Dave Katz on how the Amazon & KINESSO partnership is helping brands measure campaigns and find insights they can make informed decisions with via AdExchanger https://bit.ly/3A58BMy
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"Winning isn't for everyone.?It’s for those who do whatever it takes." ?? Just dropped: Nike's newest anthem! ?? Proud to team up with Nike, Wieden + Kennedy, and PMG to bring this epic vision to life for #Paris2024. We are ready and fired up for the Olympics! ?? #Nike #WinningIsntForEveryone #Olympics2024 #Winningmindset https://bit.ly/3xSmWeM
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON? | NIKE
https://www.youtube.com/
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Initiative takes home 3 Bronze Lions from Cannes Lions International Festival of Creativity! We medaled in the Direct and Media Lions. Less than 2% of entries in both these groups went on to win Bronze this year, and we are proud to be recognized in such competitive categories. A massive thank you to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and the Canadian Down Syndrome Society. Bravo!!! SIM (Special Investigative Media) Bronze, Media / Not for profit / charity / government Inployable Bronze, Direct / Use of Social Platforms Bronze, Media / Use of Social Platforms #CannesLions2024
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Initiative转发了
Like everything in the marketing landscape, search journeys continue to evolve alongside new technology and channels. In the session The Future of Search, Social & Community, Nicole Estebanell, Global Chief Client Officer at Initiative, moderates a fireside chat with Reddit's top thought leaders. Be sure to check in with us regularly for more on the great content sessions happening around the Cannes Lions International Festival of Creativity. IPG Mediabrands #CannesLions2024 #ThoughtLeadership
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Initiative转发了
We're getting ready for more great panels featuring IPG Mediabrands' thought leaders at Cannes Lions International Festival of Creativity 2024! Melissa Gordon-Ring, the Global President of Initiative Health, will be featured at Hindsight is 20/20: Lessons Learned from Female Leaders. She'll join other accomplished industry experts at The Equality Lounge to share valuable insights on navigating challenging landscapes, building supportive networks, and empowering female leadership. Check in with us for exclusive Cannes Lions coverage all week! #Initiative #InitiativeHealth #CannesLions2024 #FemaleLeadership #ThoughtLeadership
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Initiative转发了
Attention is a precious commodity in today's advertising ecosystem. At this year's Cannes Lions International Festival of Creativity , Soren Godfrey, Chief Investment Officer of Rufus, powered by Initiative, takes the stage at Infillion Café at The Mondrian to share insights on this critical topic. In her session, Why It's Time to Get Real About Attention in Advertising, Soren will explore effective strategies for capturing and maintaining consumer attention in today's ever-changing landscape. Keep an eye out for more highlights and IPG Mediabrands industry leaders at Cannes! #IPGMediabrands #Initiative #Rufus #AttentionAdvertising #CannesLions2024
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Initiative转发了
We are proud to share that Stacy McCarthy DeRiso, the US CEO of Initiative, is passing the mic this year at Cannes! She'll be joining The Female Quotient's interview studio at the Equality Lounge to share her empowering journey and provide advice on navigating the media and advertising industry. Stacy's session, Pass the Mic, exemplifies commitment to nurturing the next generation of leaders and promoting diversity in the industry. More highlights from Stacy and other trailblazers taking the stage to come! IPG Mediabrands Cannes Lions International Festival of Creativity #Initiative #CannesLions2024 #FemaleLeadership #ThoughtLeadership
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