Initiative
广告服务
New York，NY 167,690 位关注者
Initiative unlocks business growth for the world’s most ambitious brands.
Initiative的生活
HELLO
We are Initiative.
About Initiative Worldwide
We’re a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. We’re built for brand relevance, with a bias for Cultural VelocityTM - a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth.
公司相册
员工视角
-
A statue measuring just 50 inches, Fearless Girl has created an impact far beyond its physical size.
A statue measuring just 50 inches, Fearless Girl has created an impact far beyond its physical size.
作者: Mat Baxter
Recent winner of three Grand Prix awards on the first day of the Cannes Festival and a constant source of conversation and conjecture, Fearless Girl…
-
An old school anthem for a new wave crowd, Adidas Originals resonates across generations.
An old school anthem for a new wave crowd, Adidas Originals resonates across generations.
作者: Mat Baxter
By embracing its past, Adidas has managed to redefine its future. Their latest campaign is a cultural convergence of art, sport and music that…
-
11 Hacks for memorable experiences #agencyinfluencer2017
11 Hacks for memorable experiences #agencyinfluencer2017
作者: Sérgio Brodsky
Every memorable experience has key features that define it and make it special. Yet, experiences are but abstractions - felt and interpreted in our…