Ingredient

GLP-1 drugs, like Ozempic and Wegovy, have entered the chat in a big way. In fact, in the coming years, these appetite-regulating drugs will permanently reshape the food consumption landscape as we know it. But as Ingredient’s President, Brian Brown, explains in his recent?Food Industry Executive?article, there are 5 key things food brands and their marketers can start thinking about today, so GLP-1s don’t completely disrupt their tomorrow. Read the full article on the Food Industry Executive website: https://lnkd.in/eh-G8PRp

In food marketing, great visuals are uniquely important. Capturing the sumptuousness of a strawberry or the irresistibly craggy texture of a potato chip is key to making mouths water. At Ingredient, our visuals team excels at creating compelling imagery. One of our secret weapons? 3D modeling. 3D modeling allows us to: ? Create stunning visuals with fewer resources ? Make limitless iterations—rotate, relight, or animate without reshoots ? Generate consistent, high-quality images across an entire product line ? Use photogrammetry to capture the true texture of food Senior Creative Director Neil Bertucci and Senior Designer/Photographer Matt Palmer sat down to discuss why 3D modeling is a game-changer—especially in an era of AI-generated content. Check out the full conversation here: https://bit.ly/41FSHDE

We’re thrilled to welcome Berit Morse, VP of Business Development, to our Ingredient team! Berit comes to us after an 18-year tenure at General Mills and senior-level leadership at Pinnacle Performance Group, where she oversaw critical management strategies for Fortune 500 companies. Having served as her digital agency of record more than 13 years ago, we are certainly no strangers to Berit’s leadership and proven success, and we can’t wait to see where our partnership takes us next! Read more about Berit here: https://bit.ly/3FjNetm

Mustaaaaaaard! We're thrilled to announce that Ingredient has been named the digital agency of record for Plochman's mustard. Find out more here: https://bit.ly/4ki0qyZ

With the help of AI and other integrated capabilities, search engines and social platforms are doing everything they can to keep consumers engaged on their own turf, not your website. Welcome to the “zero click” environment. In our latest blog, our Senior Director of Content Marketing, Tom Horgen, breaks down the realities of this new era and how brands can rethink success beyond traditional clicks. Check out the full blog post: https://bit.ly/3Qo0hMO

From the nostalgic sizzle of a BK burger to food-inspired beauty, tech, and fashion, brands are getting bolder, and often wacky, in how they engage our senses. (Looking at you, Girl Scout Cookies-scented deodorant. ??) Why is sensory marketing so successful and how can brands keep it fun and engaging without jumping the shark, so to speak? ?? We sat down with Abby McCune, our Director of Campaign Management, to talk about current trends and what sensory marketing could bring us next. ?? ?? Check it out now at our blog: https://bit.ly/41b7GFv

It’s no surprise that many food trends we see on social media have their roots in the restaurant world. Our Senior Creative Director, Neil Bertucci, knows this firsthand. With years of experience as a former restaurant owner, Neil’s approach to trendspotting often starts by dining out and chatting with industry insiders around the Twin Cities. We recently sat down with Neil to dive deeper into how food trends evolve and what’s on the menu for 2025. Curious about what's next in the culinary world? Check out the full blog post: https://bit.ly/3Q96vA0

Congratulations to our client, Associated Milk Producers Inc. (AMPI) for winning the prestigious Governor's International Trade Award! As a farmer-owned co-op, AMPI was one of four agricultural commodities companies out of more than 2,000 applicants to be recognized for showing exceptional success in foreign markets. We’re honored to work with AMPI to showcase their award-winning Dinner Bell butter and cheese — and we can’t think of a company more deserving of this honor. Read more here: https://bit.ly/4hMcCGb

TikTok’s fate? It’s really anyone’s guess. The banning, the saving, the potential selling — it’s a digital drama worthy of its own viral sound. And the questions! So many questions. Will TikTok survive? What about vertical video? And how should brands and businesses navigate the chaos? We sat down with Ethan Brown, our Sr. Social Media Strategist, to get some answers. It’s a convo you don’t want to miss! Check it out at our blog: https://bit.ly/3WMtrZv

?? Introducing Our 2025 Trend Report! As 2024 wrapped up, we gathered our agency’s strategists and culinary experts to answer one big question: What’s next? The result was a deep dive into five key trends that we predict will shape food, culture, and consumer behavior in the year ahead. Spoiler alert: 2025 is serving up a mix of the familiar and the unexpected — bold flavors, big feelings, and game-changing innovation. Whether you’re a brand, a business, or just someone who loves to stay ahead of the curve, this report is your front-row seat to what we think is next. Buckle up, because the future is looking deliciously disruptive! ???? Get the full report at our blog: https://bit.ly/3POgri4