INFUSE

Did you know that 71% of leaders now prioritize AI skills over traditional experience? In 2025, harnessing AI strategically is reshaping demand generation, driving innovation, and boosting ROI. With growing expectations for rapid ROI and concerns over lacking a cohesive plan, aligning AI initiatives across teams has never been more important. Read the full article to learn how to leverage intelligent augmentation and data-driven insights to elevate your demand strategies and secure a competitive edge: https://lnkd.in/duUPnFPe #INFUSEInsights?#DemandGeneration #INFUSEOutlook #AI

Capturing and communicating marketing ROI is crucial for demonstrating the true value of your efforts. In this webcast, Max Maurier, VP Growth Marketing at Trellix, and Alexi Hatch, VP Global Growth Marketing at Quantum Metric, share strategies for measuring and proving marketing's impact. Discover how to: ?? Effectively measure marketing ROI with reliable models ?? Implement real-world strategies to capture and communicate value ?? Engage stakeholders across all levels, from C-suite to sales leaders ?? Overcome challenges in today's complex buyer-seller-marketing relationships Watch the webcast now to learn the best strategies to pinpoint the ROI of your marketing initiatives: https://lnkd.in/dpnpb8fX #B2BMarketing #DemandGeneration #MarketingROI Scott Vaughan

Heading to Phoenix to attend the Forrester B2B Summit North America 2025? Join us at Club6 to unwind and network with other B2B leaders at our VIP oasis just down the road from the conference. ??? April 1-2 | ? 9:30 a.m. – 5:00 p.m. MST ?? The Arrogant Butcher? ???2 E Jefferson St. 150? ???Phoenix, AZ RSVP now to secure a spot for yourself plus a guest: club6.infuse.com #ForresterB2BSummit #Club6 #6sense #Phoenix Ray Ocampo, Kevin Sheehan

INFUSE is excited to attend Black Hat Asia 2025, taking place at Marina Bay Sands, Singapore, from April 1-4. Join us on April 3 and claim your FREE PASS with Kelly Chok or Deborah A. Cordeiro, giving you access to exclusive sessions, key networking opportunities, and industry-leading insights. Black Hat Asia brings together top cybersecurity experts, thought leaders, and innovators to explore the latest advancements in security. Do not miss your chance to connect with us and be part of the conversation. Learn more here: https://lnkd.in/gcaCB_Sj #BlackHatAsia #INFUSEAPAC #APAC

Did you know? 80% of global small and medium-sized business (SMB) spend is driven by channel and partner ecosystems, accounting for 44% of total IT investment. Channel marketing is evolving as a cost-effective approach to expand reach, maximize ROI, and drive sustained growth by boosting brand awareness among target buyers at scale. Read our Channel 101 guide by Matt Dalton, EMEA Head of Channel, to discover a channel strategy that empowers your partners and accelerates revenue: https://lnkd.in/dakXrPx7 #INFUSEInsights #DemandGeneration #Channel

B2B marketing is an industry that never stands still for long. The key to staying ahead lies in understanding your buyers and leveraging the right digital tools. Join our latest webcast featuring Rob Griffin, G5 Futures Principal Consultant and Founder, as he unpacks: ?? The convergence of B2B and B2C approaches to intent data ?? How understanding buyer personas drives sales effectiveness ?? Navigating the "dark funnel" and unlocking hidden opportunities ?? Actionable strategies to stay competitive in a complex marketing landscape INFUSE clients and partners can watch now free of charge: https://lnkd.in/dmdcjfja #INFUSEAcademy #eLearning #B2Bmarketing #DemandGeneration #ABM #Sales

Spots are running out for our Club6 experience at the Forrester B2B Summit North America 2025! Join us for relaxed networking, exclusive giveaways, and complimentary food and drink. ??? April 1-2 | ? 9:30 a.m. – 5:00 p.m. MST ?? The Arrogant Butcher? ???2 E Jefferson St. 150? ???Phoenix, AZ Secure a spot for yourself and a guest:?club6.infuse.com #ForresterB2BSummit #Club6?#6sense #Phoenix

Navigating the complexities of B2B buying groups is no easy feat. With increased scrutiny on budgets and more stakeholders involved, decision making is becoming longer and more complex. So, how can vendors break through the noise and make buying easier? In this article, we explore: ?? The biggest roadblocks B2B buying groups face ??? Strategies to de-risk your solution and build trust ?? How to align with buyer priorities for smoother decision making Read more to ensure your brand is not just another option—but the right choice. https://lnkd.in/dkY22PQy #B2BMarketing #DemandGeneration #BuyingGroups #INFUSEInsights

The B2B market is constantly evolving, making it more important than ever to engage buyers effectively. However, success is not solely about making the right moves—it also requires avoiding the wrong ones. In this webcast, ?? Victoria Frederika A., VP Marketing, and Jeff Cleasby, VP Strategic Accounts, share their insights on the biggest missteps to avoid when engaging B2B buyers. They will demonstrate: ?? The most common and damaging B2B practices—and how to fix them ?? Interactive demos of ineffective marketing and sales tactics ?? Proven strategies and trends to align your GTM for success Watch now for advice on what not to do in B2B marketing to achieve success: https://lnkd.in/d7S39Qcu #B2BMarketing #DemandGeneration #Webcast

Did you know that operational efficiency is now the catalyst for innovation in B2B marketing? As buyers demand smarter, more efficient interactions, marketers are rethinking their strategies to drive both brand awareness and bottom-line results. Our Voice of the Marketer 2025 report dives deep into the top B2B challenges and trends of the year—from data activation and the return of brand-to-demand experiences, to misalignment in channel-led growth. Discover how buyer-led strategies and a renewed focus on operational efficiency can redefine your marketing success in 2025 and beyond. https://lnkd.in/dF2WDJmH #INFUSEInsights?#DemandGeneration #VoiceoftheMarketer #INFUSEOutlook