Infront Sports & Media AG

This is not a drill. (Well, actually, it is.) ??? How would you measure the ROI of such an activation? Working our what you gain from sports sponsorship doesn't have to be complicated. It's about setting clear goals, gathering the right data, and using tools like market research and social media analytics to uncover real impact. Find out more in our blog, link in comments ??

Ever wondered how a live FIS event reaches your screen without a hitch? It’s all down to the Master Control Room (MCR)—our nerve centre handling hundreds of simultaneous feeds, making sure broadcasters and fans enjoy seamless action. ???? Take a peek behind the scenes. ??

Get an insider look into Run Rome The Marathon, the biggest Italian mass participation event ever. ??♀? Last weekend, our colleague Paola Galli from the Communication team had the incredible opportunity to be at the heart of the Rome Marathon, supporting communications activities and content creation throughout the three-day event. ?? This is what she told us: "Watching thousands of runners take off at the start line was simply mind-blowing and an unforgettable moment! Being on the inside of such a major event was a privilege, allowing me to merge my passion for sports with hands-on experience in event organisation and management. There’s so much that goes into making a sports event like this a success: from designing an exciting race experience and engaging entertainment for participants, to delivering top-tier activations for sponsorship partners, and ensuring a strong commitment to sustainability. Working alongside our amazing colleagues from Infront Italy made this experience even more special!" At Infront we don’t just work in sports, we live and breathe them every day. If you are interested to join us, check out the open positions at the link in the first comment. ??

?? "Engagement naturally enhances sponsorship" We spoke to Max Cobb, Secretary General of the International Biathlon Union about the sport’s evolving commercial landscape. From athlete-driven content to AI-powered innovations, biathlon is building deeper connections with fans and sponsors alike. Read the full conversation, link in comments

Il Marketing Sportivo è la newsletter di Infront Italy in cui raccontiamo storie e best practice dal mondo dello sport business. In questo primo numero analizzeremo il grande successo della Frecciarossa Final Eight 2025 per fan e sponsor e le attività che svolge il team di Infront Italy per gli sport invernali di livello internazionale. Buona lettura! ??

From HQ to the heart of the action! ???? At Infront, we believe there’s no better way to understand an event than by experiencing it first-hand. That’s why two of our colleagues from HQ travelled to Trondheim last week to join the FIS Nordic World Ski Championships, getting an on-the-ground perspective of how we bring world-class winter sports to life. From supporting our teams on-site to gaining valuable insights into sponsorship, media, and production operations, this hands-on experience reinforces the power of teamwork and collaboration. ?? Nicole Umoh, Head of People & Infrastructure: “Visiting the championships in Trondheim gave me a first-hand look at our teams' exceptional teamwork and organisation. Seeing them in action provided valuable insights into the key skills needed in the field - insights that will help shape talent development and recruitment. Truly inspiring!” ?? Kari-Aileen Stensdal, Senior Manager Group Treasury: “Supporting the event in Trondheim was an eye-opening experience beyond my usual Group Treasury role. From solving last-minute challenges to assisting the Project Implementation team, I saw how Infront’s dedication and teamwork bring events to life. The passion of our colleagues, the energy of the fans, and the seamless execution made this an unforgettable experience - one that truly puts our daily work into perspective. Proud to be part of this team!” ???? A huge shout-out to our teams who delivered another incredible edition of this event - and to our HQ colleagues for jumping in and getting involved! ??

Filming live ski races means overcoming freezing temperatures, tricky equipment logistics, and unpredictable weather. For 28 years, our Infront Productions team has risen before dawn, prepared cameras meticulously and battled the elements for the perfect shot. It's demanding work—truly "love it or leave it" ????

Two weeks of thrilling competition. Millions of fans engaged. Unparalleled impact.???? As the FIS Nordic World Ski Championships wrapped up last Sunday, we’re proud to reflect on our role in delivering another spectacular edition of this iconic event. From sponsorship activation to media sales and world-class production, our team worked behind the scenes to ensure global visibility and seamless execution. ? Sponsorship: Bringing brands closer to passionate winter sports fans through impactful on-site and digital activations. ? Media Sales: Distributing the excitement worldwide, reaching millions of viewers across multiple platforms. ? Production: Delivering a top-tier broadcast experience, capturing every moment of the action in stunning quality. A huge thank you to FIS - The International Ski and Snowboard Federation, our partners, broadcasters, the athletes, and our colleagues who made this event unforgettable.??

On this International Women's Day, we celebrate the incredible women shaping the future of sport - on and off the field. At Infront, we are committed to creating an environment where everyone has the opportunity to thrive. ??? We’re honoured to be recognized as one of the top three most attractive employers in sport for women in the latest iWorkinSport survey. ?? This recognition reinforces our commitment to fostering a workplace where diverse voices are heard, valued and empowered. Looking to join a team that’s driving change? Explore opportunities with us through the link in the comments ????

Huge congratulations to our team at Threshold Sports, part of the Infront family, for being shortlisted for Specialist Agency of the Year at the FEVO Sport Industry Awards 2025! ???? Their commitment to delivering extraordinary events continues to inspire thousands to push their limits, proving that there’s always "More is in You". ?? We're proud to see their work recognised on such a prestigious stage and keep our fingers crossed! ????