Infosys Equinox

In today's competitive Consumer Goods market, leveraging data-driven insights is essential to drive brand success. #CPG brands must focus on key metrics to measure performance and gain real-time insights across all touchpoints. Creating robust data frameworks tailored to consumer needs allows brands to not only measure #KPIs more effectively but also to align their strategies with ever-changing customer preferences. This shift toward a culture of continuous measurement empowers brands to make informed decisions that enhance customer satisfaction and drive sustainable growth. Join Tarun Gugnani, EdgeVerve, for the Topic Tables Lunch at CGT - Consumer Goods Technology's Consumer Goods Sales & Marketing Summit 2024 as he discusses how data-centric strategies empower brands to achieve unparalleled success and customer engagement. bit.ly/4gj3YPF #InfosysEquinox #humancentriccommerce #CGSM #Consumergoodsbrands #CG #CGSM2024 Infosys Consumer, Retail & Logistics

Executing effective #digitalmarketing campaigns is essential for sustained growth and success in today’s fast-paced digital landscape. And to achieve this, it’s crucial for brands to focus on three core areas. 1. Aligning Activities to KPIs 2. Building Operational Efficiency 3. Increasing Executional Agility Kunal Puri, Infosys Equinox, highlights how brands can leverage these strategies and how our experienced #DigitalCommerce and Marketing Operations team can help you overcome these hurdles to boost your #digitalcampaigns. Read the POV to know more. infy.com/4ejsKgJ #HumanCentricCommerce #marketingcampaigns

Three years passed by in a blink, but our journey has been nothing short of transformative. We’re on our path to emerging as a leading digital commerce and marketing platform, constantly innovating and shaping the future of human-centric commerce. Every challenge and every success has driven us to refine, adapt, and push boundaries. Looking forward, we remain committed to unlocking even greater possibilities in the #ecommerce world. Upwards and onwards, as we celebrate Infosys Equinox turning 3, witness our Three Years in a Minute. Here’s to the next chapter of growth and impact–driven by more of the passion and vision of how we #MakeCommerceHuman. infy.com/4geFzL7 #FutureReadyCommerce #DigitalCommerce #InfosysEquinox #Celebrating3Years #HumanCentricCommerce

In today's fast-paced consumer goods landscape, staying competitive requires a data-centric approach that puts customers at the forefront. It’s time for #CPG brands to focus on the metrics that matter, enabling real-time measurement and insights across all touchpoints. Building robust data frameworks focused on consumer insights, brands can effectively measure key performance indicators and make decisions that align with customer preferences. Join Infosys Equinox at CGT - Consumer Goods Technology Consumer Goods Sales & Marketing Summit 2024, as we explore how leading brands are redefining success by embracing new cultures of measurement. infy.com/3YDXdSg #InfosysEquinox #humancentriccommerce #CGSM #Consumergoodsbrands #CG #CGSM2024 Infosys Consumer, Retail & Logistics

Today, consumers want instant access to products, anytime and anywhere! This shift in consumer expectations is revolutionizing the retail landscape like never before. Amit Kalley, Infosys Equinox, highlights three major shifts in consumer behaviour that are driving this transformation: 1. Seamless Omni-channel Experiences 2. Hyper-convenience 3. Influence of Social Media He explains how our human-centric #digitalcommerce and marketing platform empowers brands to meet the evolving demands across the entire commerce value chain. By leveraging data insights and innovative technologies, we help brands create #personalized experiences that connect with their customers. Learn more about how we can help you make commerce human. infy.com/3z30KPy #HumanCentricCommerce #personalization #CX #omnichannel

Ambeshwar Nath, Infosys, anticipates a pivotal shift in digital commerce, with #retail experiences reaching new heights through AI-driven #personalization. Advanced chatbots powered by #NLP algorithms promise cost reduction and enhanced customer satisfaction while leveraging #AI will also aid fraud detection and help optimize inventory management. Watch the video to know more. infy.com/3Mu2VP5 #HumanCentricCommerce #DigitalCommerce #digitalcommercetrends

As consumer behavior increasingly shifts towards online spending, consumer goods (CPG) brands are increasingly turning to Direct-to-Consumer (DTC) models to stay competitive. By embracing #DTC, brands can unlock direct access to first party data, enable creative bundling and SKU offerings, support #omnichannel campaigns and turn channel conflict into connected #commerce. But scaling a DTC business comes with its own set of challenges! Overcome DTC roadblocks and expedite market entry for your #CPG brand with Infosys Equinox and AWS Partners End-to-End DTC Managed Offering. Read our POV to know more. infy.com/4e200c7 #DTCmanagedoffering, #ConsumerPackagedGoods #ecommerce #connectedmarketplace #D2C #DirecttoConsumer #ConsumerGoods #AWS Kunal Puri Allison Ortiz

The health and beauty industry is quickly evolving online, thanks to all the exciting innovations! Did you know that digital is set to grab 27% of global spending by 2026? Brands are really stepping up their game with virtual try-ons and #GenAI to make shopping more fun and engaging. With 98% of AR users finding it helpful, it’s clear that tech is changing how we shop. To really connect with #phygital shoppers, beauty and wellness brands need to create experiences that aren’t stuck in silos. It’s all about making navigation between digital, physical, and virtual channels seamless and consistent, using the same data across the board. Our #MACHX architecture supports this evolution with its Microservices-based, API-first, Cloud-native, Headless and eXtensible architecture, providing a powerful and adaptable #ecommerce framework. This enables brands to effortlessly commerce-enable any touchpoint, including complex #B2B2C scenarios, while enhancing customer experiences and driving growth through flexibility and scalability. Are you ready to future-proof your brand's #DigitalCommerce? Check out our latest POV infy.com/4fZFivr #HumanCentricCommerce Infosys Consumer, Retail & Logistics

E-marketplaces are becoming a big source of eCommerce traffic for all brands. But how can brands leverage them for higher order volumes, future demand shifts and disruptions? Discover more in our customer success story where we helped a leading sportswear brand manage order orchestration by integrating their inventory and fulfillment systems with eCommerce portals in real time. Bridging physical stock disparities, the company reduced sales losses, experienced a surge in online sales by 75K in a single day, enhanced customer experience and solidified their business resilience. From your screen to your doorstep, experience the future of shopping! Learn more here: https://lnkd.in/gEK3hZV8 Infosys Consumer, Retail & Logistics | Infosys Equinox #TradeEdge #SupplyChain #StockChallenges #ConsumerGoods #OrderFulfillment #ConnectedMarketplace #OrchestratingCommerce

Today’s hyper-competitive market demands that true customer #loyalty be earned repeatedly and consistently. A staggering 79% of consumers actively participate in at least one retail rewards program, which can drive up to 25% more annual revenue growth for businesses that effectively engage their customers. Khurram Khan, Infosys Equinox mentions how a brand can stand out by embracing innovative loyalty programs. He also mentions how brands can leverage #microservices to create #omnichannel engagement, enabling #hyperpersonalized offers, data capturing at every touchpoint, and seamless integration, ensuring customers a #humancentriccommerce experience. Read the POV infy.com/3AncEUD #DigitalCommerce