Infomedia

?? Award-winning work, powered by an incredible team. We’re excited to share that Infomedia Studios brought home an ADDY for our work with Sunbelt Fire at the 2025 American Advertising Awards! Great storytelling doesn’t happen in a vacuum — it takes collaboration, creativity and a team that knows how to bring a vision to life. Huge shoutout to the talented people who made this project happen: ?? Creative Director: Caleb Chancey ?? Producer: Katey Beck ?? Videographer: Paul Bryant ?? Editor: Aaron Duncan ?? Scriptwriter: Anna Wilt And of course, a big thank you to Sunbelt Fire for trusting us to tell their story. This award is just the icing on the cake — doing great work with great people is the real win. Check out the video here: https://lnkd.in/gwmTYZn6 #ADDYAwards #InfomediaStudios #VideoProduction

Why are brand guidelines important? Here's a real example. When Infomedia was asked to redesign the website for USTA Alabama, our goal was clear: get people of all ages the resources they need to get outside and playing tennis. We designed a solid, resource-heavy site — objectively better than what USTA Alabama had — but something was missing. On a call with USTA Alabama, they mentioned that they may want to stay close to the overall (USTA) United States Tennis Association brand guidelines. They sent over the document. Y'all. The personality, the playful and clever language, the bold colors—it all screamed...tennis! The site design transformed. Instead of a good site, it became a vibrant, energetic, and perfectly-on-brand-great site. Thanks to (USTA) United States Tennis Association's investment in their brand guidelines, we delivered a site that truly felt like USTA Alabama. The takeaway? Invest in your brand guidelines. It pays off time and time again. If you need help creating brand guidelines for your company, reach out to Infomedia! (Watch the video below to see the difference brand guidelines can make.)

If your brand’s messaging feels disconnected, your audience feels it too. Inconsistent tone, mixed messages or unclear copy can make it harder for people to trust (or even remember) your brand. That’s where a Brand Voice Guide comes in. ? Defines your audience and how to speak to them ? Establishes a clear, recognizable tone ? Creates a messaging framework your whole team can use The result? Consistent, compelling content — whether it’s a website, social post or sales pitch. Want to make sure your brand’s voice is working for you? Our latest blog breaks it down. Read it here: https://lnkd.in/g4-Ee_3v

New Launch from the Infomedia Team – Capstone Building Corp. Capstone Building Corp. is amazing to work with, and they are a living example of the importance of self-documentation. What do I mean? Each project at Capstone is documented every quarter—sometimes even every month—and the photos are uploaded to their projects page. Let that sink in: Capstone has a standard PLAN to document EVERY project and provide their clients with a visual update on progress EVERY quarter! Most companies forget to regularly document their own work, and when a potential client asks for examples, there is very little to show. Infomedia created a unique photo organization system for Capstone, giving their clients a much better experience—without slowing down their page load times. And while Capstone excels at showcasing their work, they trust us to tell their company story through photos and video. Be like Capstone. Make simple, consistent documentation of your work a standard part of your process. Need help figuring out how? Call Infomedia. https://lnkd.in/eWkzGqcE

?? Your website needs to work as hard as you do in 2025. Just like any tool, your website needs regular updates and strategic alignment to work its best. We've outlined the steps you should take to ensure your site is ready for the year ahead. Read the full blog here ?? [https://lnkd.in/geidPh4w] or contact us to start optimizing your website today.

A strong website strategy isn’t just a nice-to-have — it’s essential for reaching your 2025 business goals.?Whether you’re planning updates, launching campaigns or analyzing search data, now’s the time to align your site with your business objectives.?Our latest blog covers 8 key areas to focus on this year — take a look: https://lnkd.in/geidPh4w

Website copy does more than just fill space — it informs, engages and converts. What makes it so unique? ?? It works hand-in-hand with design. ?? Each page must stand alone yet feel cohesive. ?? It balances storytelling with calls to action. Learn more about why website copywriting is different in our latest blog:?https://lnkd.in/gd_z4PtW

We hope your Thanksgiving is full of joy, laughter and maybe a little too much pie. ?? Thanks for being part of our story this year!

How do we strike the right balance with AI? By letting it assist, not replace. AI can be a game-changer for efficiency, but security and quality come first. Check out our latest blog to see how we use AI without compromising creativity, confidentiality or client trust.??? https://lnkd.in/gHCWMdr7

Honoring those who’ve served, protected and sacrificed for us all. Thank you, veterans! ????