info.link by House of Change

?? What’s info.link doing at the German Federal Ministry of Food and Agriculture? ???? I was invited to join a group of partners and fellow contributors at the Bundesministerium für Ern?hrung und Landwirtschaft (German Federal Ministry of Food and Agriculture) to discuss their study,?“Transparency System for Sustainability in Agriculture and the Food Industry.” ?? One key learning was (final report will be out soon): Producers are hesitant to spend time sharing data unless there’s a clear benefit—whether it’s easing regulatory burdens or gaining data insights. This resonates deeply with me and our approach at?info.link, where we learned to communicate tangible value as early as possible: ?? Green Claims Made Easy:?We simplify EU Green Claims compliance by integrating certification data directly via API (e.g., with Blauer Engel) and partnering with specialised law firms for super-efficient green claims checks. We’re also covering upcoming regulations like the PPWD and DPP. ?? 2D Migration Made Easy:?Partnering closely with GS1, we provide print-ready GS1 Digital Link-compliant QR codes paired with accessible short links. ?? Insights Made Easy:?Our AI-driven analytics unlock valuable insights into how consumers engage with the new digital touchpoints. The Ministry’s concept of a “Datenraum” (data pool) was especially exciting. This would empower producers to securely share validated data on demand using API-first platforms like?info.link, removing extra effort while ensuring data stays under their control. This approach creates a?win-win?for both producers and consumers by enabling transparency without added complexity. #GreenClaims #Sustainability #GS1DigitalLink #2DMigration #InfoLink

Auf der #FutureResources wurden aktuelle Herausforderungen wie Greenwashing und neue EU-Richtlinien zu Green Claims thematisiert. Christoph Goeken, Gründer von info.link by house of change, stellte die neuen Richtlinien vor und zeigte, wie Unternehmen authentische Green Claims rechtssicher formulieren k?nnen. ?? ?? Start-up-Einblicke Laura D?rfler von share sprach über die besonderen Herausforderungen und Chancen für Start-ups in der nachhaltigen Verpackung und gab spannende Einblicke in das Gesch?ftsmodell von share. ?? Innovation im Recycling Martin Schr?der, Gesch?ftsführer des FKN, pr?sentierte innovative Recyclingmethoden, die das Potenzial haben, die Verwertung von Getr?nkekartons grundlegend zu ver?ndern und einen wichtigen Beitrag zur Kreislaufwirtschaft zu leisten. ??

"Wie sich QR-Codes zum Multitalent fürs Marketing (& ????????????????????!) mausern." Wir freuen uns sehr, dass wir mit info.link by House of Change ma?geblich zu dieser Entwicklung beitragen und HORIZONT zwei unserer Case-Studies vorstellt. Vielen Dank an GS1 Germany GmbH, Ehrmann SE ,Jake's Beverages GmbH (JBC), SLACE für die Zusammenarbeit. Link zum Artikel (€) in den Kommentaren. cc Heide Buhl, Joachim Thommes, Sarah Windmüller, Sebastian H?rmann, Gunther Wanner, Vincent K?stle, Roland Siebert

???? Live from the Hamburg Copenhagen Startup Forum (HCSF)????? With more than 100 participants at the German Embassy, we have now kicked off the HCSF, where we are excited to bring together dynamic startups from the metropolitan regions of Hamburg and Copenhagen, all focused on innovative and green solutions.???? A big thank you to everyone who is joining us during today’s program as well as to the brilliant startups who are pitching their smart and sustainable solutions. It’s nice to discover all the different and exciting innovations these regions have to offer!????? info.link by House of Change, MUVN , TEGnology ApS, Worthmore, Waitly. Steen Donner is leading us through the program today, and to start everything we have Markus Bollmohr from the German Embassy as keynote. To give us introductions to the Hamburg and Copenhagen startup ecosystems, Ole Christiansen and Axel Hoops, LL.M. provide insights into the Hamburg ecosystem and Laura Katzensteiner into Copenhagen.????Thank you for the insights. Also thank you to Lars Kjellsson for his presentation on 10 DO's and Don'ts for startups. This is followed by a dynamic panel discussion with Caroline David, Cribb Executive Search, Nicolas J?ns Larsen, FrontDesk, Michael Schmidt Bars?e, Biometric Solutions A/S, Anders Bo, Carlsquare, and Sallar Faridi, Plug and Play??? Finally, thank you to all our partners. The HCSF has been a cooperation between the Handelskammer Hamburg, Hamburg Invest, Copenhagen Capacity, advores Advokater & Rechtsanw?lte, Cribb Executive Search?and the Dansk-Tysk Handelskammer. #startups #techandinnovation #greenfuture #sustainability #HCFS #collaboration #thankyou

It was fun sharing the stage with Claudia Rivinius (STI Group) at drupa – no. 1 for printing technologies this summer. (in DE)

Christoph shares 15min sec of wisdom.

With 70,000 marketing professionals at OMR this year, we (aka info.link by House of Change) just have to make sure that sustainability communication gets its proper share of voice (aka stage time). So we are back with out all-new OMR masterclass: Goodbye Greenwashing ′24 - co-hosted by Philine-Luise from CMS. The applications have just opened -> https://lnkd.in/epvsyFki Let me know, if you are around :)