Influx Marketing

We’ve been all about trying out some fresh content ideas lately, and figured what better way than Takin’ it to the Streets? In his quest for content, Max hits the mean streets of Pasadena to share some free marketing advice and tips with the passers-by, and ends up making some friends along the way. What marketing questions would you ask Max if you ran into him on your street? #marketing?#manonthestreet?#freemarketingadvice?#pasadena

Apple Intelligence may have a big effect on your Digital Marketing strategy. Max breaks down how these changes might impact your approach, so you can start planning ahead:Apple Mail Inbox Tabs: Apple Mail is introducing a tabbed inbox system, sorting emails into categories. This change could lead to fewer opt-outs and more subscriber engagement. AI Email Summaries: Apple will replace traditional email preview text with AI-generated summaries. While this feature may simplify inboxes for users, it may challenge marketers to rethink how they craft email campaigns. RCS Support in Apple Messages: Rich Communication Services (RCS) allow for more dynamic and interactive text campaigns. Features like e-commerce integrations, interactive polls, and read receipts will give marketers new ways to connect with audiences. Siri’s Upgrades: The updated Siri now supports contextual interactions, switching seamlessly between text and voice. If this works as intended, we could see fewer traditional search engine interactions as users lean into this to get their data fast. These updates will begin rolling out this fall, with full functionality expected in 2025. What changes are you most excited about?

At the recent Adobe Max 2024 creativity conference, the wizards at Adobe gave us a sneak peek into what they have been calling “Project Perfect Blend”. There have been so many advancements in AI recently that it’s almost hard to stay up to speed, but Project Perfect Blend looks like it might be incredibly impactful when it comes to digital marketing, and especially digital asset creation. #digitalmarketing?#ai

Google has officially rolled back its promise to phase out cookies for Google Chrome, which has interesting implications for your privacy. According to Google, they will continue to use third party cookies to track your browsing habits online, but they will give you the option of opting out in your settings. We know that Google makes the majority of its money with ads, so it is possible that advertisers leaned on them to roll back their decision and continue tracking you online so they can serve you those sweet, sweet targeted ads. What are your thoughts on this? Will the average chrome user opt out of tracking or will it be business as usual? #digitalmarketing?#smallbusinessmarketing?#searchmarketing

Ready to hire a marketer or agency? Here are a few easy red flags to watch for that could you tons of time and headache! We've crossed paths with hundreds of marketers and digital agencies. And honestly? Many of them are fantastic! Yes, there are some bad actors in our industry, but shady marketers are honestly easy to spot if you know what to look for. For everyone else, it's just about making sure you and the agency are ACTUALLY a good match. It may be a tough pill to swallow, but many of the failures we see in agency-client relationships happen because the client didn't take the time to identify the right agency or understand the role THEY themselves would need to play to achieve success. We see it all the time: businesses interviewing new agencies often hear what they WANT to hear. The agency is trying to be transparent and set proper expectations, but it's the honeymoon phase, the client just left a "bad relationship," they're ready to rebound, and they've already convinced themselves that this shiny new agency is the answer to all their problems... only to find themselves back in the same place six months later. Well-aligned expectations and a solid mutual understanding of the game plan are CRUCIAL to success when hiring someone to represent your brand.This is why we’re super transparent every about whether we are the right fit. In fact, we tell people almost every single week that we aren't a good match for them. A lot of agencies will say they turn clients away, but let's be real-that's probably a bit exaggerated. For us, it's a stone-cold fact. We're fortunate enough to have reached a point in our business where we have the luxury of focusing on the types of relationships we know will be a win-win in the long run. Even if it could be lucrative short-term, we've done this long enough to recognize when a relationship is destined for failure, so why not just spare everyone the time and headache.We're fortunate enough to have reached a point in our business where we have the luxury of focusing on the types of relationships we know will be a win-win in the long run. Even if it could be lucrative short-term, we've done this long enough to recognize when a relationship is destined for failure, so why not just spare everyone the time and headache. In this video, our co-founder Max shares a few easy-to-spot red flags and telltale signs we've learned over the years to help you avoid common pitfalls when choosing a marketing agency for your small business. Let us know if you find them helpful!

We came for the nature. We stayed for the conversations. Influx’s very own Gabriel sits down to lob some absolute softballs at a few brave team members for a new segment we’re calling Lawnversations. In this hard-hitting interview series, you’ll get to know some of the names and faces behind the magic here at Influx. Stay tuned for more of Gabriel and the gang gabbing in the green grass.

We recently attended the HighLevel Summit in Dallas, where our team was honored with the Gold Award in recognition of our growth and performance on the platform. GoHighLevel has been a great CRM for us and our clients, and this award is a testament to the dedication and hard work of our team!

Word of mouth is like getting two conversions out of the same marketing dollar, says Dr. David Turer. Tune in for his insights on what it's like in his third year in practice as a plastic surgeon — and what it's like starting at a new practice — on the latest episode of Next Level Practices.?Full episode here: https://lnkd.in/gfqZb9AJ

Will TikTok’s fate be decided by the outcome of the presidential election? Here’s what we know about each candidate’s stance on the issue. #digitalmarketing?#tiktok?#socialmediamarketing

New use cases for AI seem limitless — Scott Jorgensen talks "Harnessing AI for Predictive Analytics in Aesthetics" on the latest episode of The Technology of Beauty, produced by Influx Marketing.