February was packed. Pitching, planning, optimizing, analyzing. We ran experiments, worked on fine-tuned models & campaigns, and pushed ourselves harder than ever. Some days, it felt like we were on the edge of a breakthrough. Other days, it felt like we were chasing something just out of reach. But today, for a few hours, we hit pause. Not because the work is done (it never really is). Not because we had a big win to celebrate (though those are always around the corner). But because sometimes, the best teams know when to take a step back, breathe, and just enjoy the people they work with. A long table, plates full of good food, conversations that had nothing to do with KPIs or campaign results. Just laughter, inside jokes, and a reminder that behind all the AI models and data points,?it’s the people who make this place what it is. We’ll be back at it tomorrow; solving, strategizing, building. But today was a good reminder that moments like these fuel the big wins ahead. Here’s to more teamwork, more shared meals, and more reasons to keep pushing forward. #Teamwork #ThePeopleBehindTheData #SherlockAI #InfiniteAnalytics
Sherlock AI
科技、信息和网络
Cambridge，Massachusetts 5,081 位关注者
Consumer Behavior AI for precision targeting using real world & digital signals
关于我们
Infinite Analytics was founded in 2012 by Akash Bhatia and Puru Botla with the goal of helping businesses use data and artificial intelligence to solve problems. By leveraging the power of consumer insights, our team has helped high-profile clients like Coca-Cola, AirBnB, and eBay to identify and target audiences that would resonate with their goals. Through our efforts, we gained backing from prolific figures like Ratan Tata and were recognized as one of the most successful MIT startups by Built in Boston. Our newest venture is Sherlock AI, a consumer insights platform that was crafted with all of our experience and expertise to enable any business, big or small, to augment their digital marketing journies. Regardless of your experience with data analytics, we've built a platform that anyone can use to overcome their business obstacles and achieve the ambitious goals they've set for themselves.
- 网站
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https://thesherlock.ai/
Sherlock AI的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 11-50 人
- 总部
- Cambridge，Massachusetts
- 类型
- 私人持股
- 创立
- 2012
- 领域
- ecommerce、data analytics、recommendations、predictive analytics、search、personalization、technology、eretail、online shopping、AI、Artificial intelligence、machine intelligence和conversational commerce
产品
![点击此处查看Sherlock AI]()
Sherlock AI
数据科学与机器学习平台
Sherlock AI is a SaaS platform which enables marketers leverage offline brand visitation behavior of consumers and digital patterns to precision target consumers on digital media campaigns. Backed by Ratan Tata and founded in 2013, Sherlock AI specializes in using online and offline consumer data right from understanding where 350 million+ consumers are at different points in time, where they live, where they work, the showrooms they visit and help brands drive up their customer acquisitions effectively- by marketing to consumers with high-intent. We work with big enterprises (Coca Cola, Pfizer, Tata Motors) to small & medium businesses (SMBs) alike and help them tremendously reduce their customer acquisition cost (by upto 75%). Don't spray and pray with your social media campaigns anymore- use Sherlock AI to reach out to high-intent consumers who are more prone to convert!
地点
Sherlock AI员工
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Richard Arnold
Board Member and Advisor to Early and Growth Stage Technology Companies
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Puru Botla
Co-Founder @ Infinite Analytics | Building Sherlock AI Marketing Platform
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Enrique Lopez
I am the Advisor of Value Creators | Omni-Channel Shopper Expert | Multicultural Revenue Strategist | Strategy & Operations Consulting Partner |…
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Theo Oing, Ph.D.
UX Research & Design | Ph.D. in Research Psychology
动态
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In 1916, a man started something special—a dairy that didn’t just sell milk but built trust, one glass at a time. Parsi Dairy Farm became a household name, known for its purity, its legacy, and stories that stretched across generations. Fast forward to today. The world has changed, businesses have gone digital, and attention spans have shrunk. So, how does a 100-year-old brand not just survive but thrive in this era? That’s where Sherlock AI stepped in. In our latest podcast, Zeenia from Parsi Dairy Farm shares how they used Sherlock AI to break through the noise, find the right audience, and turn marketing into a growth machine—driving 3x and even 12x ROAS. The best part? Even Zeenia was blown away by what Sherlock AI can do. This is not just a business case study—it’s a game-changer for any brand looking to scale. And trust me, you’ll want to hear this. ??? Check out our podcast: https://lnkd.in/digBNMEi #Podcast #SherlockAI #ParsiDairyFarm #DairyProducts #ConsumerInsights
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Sherlock AI转发了
I help brands create better Marketing Campaigns with accurate Consumer Insights/Behavior | Sherlock AI
Sherlock AI: Unlocking Consumer Insights for CPG Brands! Sherlock AI has analyzed consumer footfall at Jewellery stores across Mumbai over a day, providing valuable insights into visitation patterns. Key Insights from the Report: ?? Store Visitation Overview Image 1: A detailed visualization of all jewellery stores in Mumbai, represented as hexagons. The height of each hexagon indicates the volume of consumers visiting that store. ?? Detailed Visitation Data Image 2: A pivot table summarizing the total number of visitors across all jewellery stores in the city. ?? Brand-Specific Analysis Sherlock AI enables segmentation of this data by brand, allowing businesses to analyze visitation patterns for individual jewellery brands. ?? Consumer Journey & Brand Affinities Image 3: The Customer Data Platform (CDP) report reveals consumers’ journeys beyond jewellery stores, tracking their visits to other brands and locations. This allows brands to reach audiences with relevant brand affinities and tailor their marketing efforts effectively. ?? Precision Targeting for Higher ROI Brands can identify high-intent audiences, create segmented cohorts, and seamlessly push them into Google and Meta campaigns for precise targeting. By leveraging Sherlock AI’s insights, businesses can optimize marketing strategies, ensuring they reach the right consumer at the right time with the right message. Why Choose Sherlock AI? ? Actionable Consumer Insights (Offline) ? Enhanced Marketing Activation Across Touchpoints ? Optimized ROI & Reduced Customer Acquisition Cost ? 100% GDPR Compliant – Uses Non-PII Data from Third-Party Vendors If you're a brand looking to maximize conversions and improve marketing efficiency, let’s connect and explore how Sherlock AI can transform your strategy! #retailanalytics #consumerinsights #Sherlockai #audiencetargeting #marketing #insights
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Insights from Sherlock AI: https://lnkd.in/g5iC8y3s
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Sherlock has some insights about office supplies in Boston: https://lnkd.in/d23TeUK3
Two Retailers Dominate Office Supply Store Visits in Boston—Here’s What You Need to Know
https://infiniteanalytics.com
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Great to see the mumbai team!
Team lunches are fun! Sherlock AI
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Sherlock AI转发了
Podcast is now out at: https://lnkd.in/d9YTMvt4 Sherlock AI
?? New Podcast Episode Alert! Unpacking Gen AI & Digital Transformation in Indian Banking ?? with Me , Akash Bhatia & Puru Botla I’m thrilled to share this insightful discussion featuring industry trailblazers: ?? Richard Arnold – A senior advisor in global banking, Rich has a unique ability to demystify digital transformation for banks, offering actionable insights on leveraging data and AI to redefine customer journeys. ?? Abhay Johorey – Driving ICICI’s digital strategy, Abhay is pioneering transformations that fuse traditional banking strengths with next-gen tech, leading a revolution in customer engagement. In this episode, we dive into: ?? India’s Gen AI-Ready Digital Infrastructure – How banks in India are leveraging Gen AI for scalable, compliant innovation. ?? Gen AI’s Role in Push-Product Banking – Taking cues from pull-product success, we discuss how Gen AI personalizes the customer journey, especially in the middle funnel. ?? Transformation at Scale – Abhay shares ICICI’s journey of balancing new tech with legacy practices, setting a blueprint for sustainable transformation. ?? Future of Gen AI Creativity and Intelligence – From ChatGPT-4’s IQ boosts to the potential of human-like AI, we explore what the future holds. Don’t miss this episode if you’re at the intersection of tech and finance. It’s a powerful exploration of Gen AI’s impact on banking and beyond. Listen here ?? Podcast Link : https://lnkd.in/dkWRKef7 #DigitalTransformation #GenAI #BankingInnovation #FutureOfFinance #AIinBanking #CustomerExperience #FintechRevolution #BankingTransformation #LeadershipInAI #TechInFinance #AIForGood #IndianBanking #FinanceAndAI #HyperPersonalization #FutureOfBanking ICICI Bank
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We are deeply saddened by the passing of Mr. Ratan Tata, a visionary leader and one of the early investors in Infinite Analytics/Sherlock AI. Mr. Tata’s belief in our mission and his early support helped pave the way for our growth and success. His foresight, kindness, and humility were unmatched, and his impact extended far beyond business, touching countless lives through his philanthropy and dedication to creating a better world. We will forever be grateful for his trust and guidance, and his legacy will continue to inspire us as we move forward. Rest in peace, Mr. Tata. Akash Bhatia Puru Botla
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Unlock the secrets of consumer behavior with #Insights101! ??♂? #ConsumerTrends #DataInsights #SherlockAI #insights101 #DunkinDonuts
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Unlock the secrets of consumer behavior with #Insights101! ??♂? #ConsumerTrends #DataInsights #SherlockAI #insights101
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