InfiniGrow

InfiniGrow

软件开发

Tel Aviv，Israel 4,186 位关注者

The Revenue Marketing Platform

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关于我们

InfiniGrow is an attribution, forecasting, and planning solution. We help B2B marketing teams continuously hit their KPIs by uncovering the business impact of any marketing activity and optimizing budget allocations towards the best-performing channels. In today's agile marketing landscape, you need to understand where/when/how to invest your marketing budget in a way that will achieve your KPIs. To build, analyze and optimize your budget, you need to account for lots of parameters and data points, and without a team of analysts and data scientists on staff, it's hard to derive concrete actions from your data. The result is that a significant amount of your marketing budget is invested in the wrong channels/budgets/times. InfiniGrow automatically consolidates and analyzes your data to uncover the exact business impact of marketing and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

网站
https://infinigrow.com/
所属行业
软件开发
规模
11-50 人
总部
Tel Aviv，Israel
类型
私人持股
创立
2017
领域
Marketing Planning、Analytics、Marketing Attribution、Revenue Marketing和B2B marketing

地点

InfiniGrow员工

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动态

  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    Are you stuck in data overload with no insights? You definitely have a "Trashboard" ??? ?? problem. Listen to the Trashboard confessional from Drew Spencer Leahy ????

    查看Daniel Meler的档案，图片
    Daniel Meler

    Co-Founder & CEO at InfiniGrow

    Introducing *Trashboard Confessionals* ??? Marketing dashboards have created a culture of data overload, not data direction. At InfiniGrow, we call them *Trashboards*: messy, static KPI dashboards that create the illusion of being data-driven while hiding real insights. Dashboard culture—and the martech tools that perpetuate it—are built on flawed opinions about data and how to analyze it. Why? Because dashboards are not data analysis tools - they’re data collection & observation tools. Real insights live beneath the surface. The truth: You can’t build deep knowledge about your GTM or internal stakeholder trust with dashboards. Reporting ≠ analysis. Which is why we’ve built our GTM analytics and attribution platform to drill down beneath static KPI dashboards in real time—so you can talk to your data, explore it, and find the truth about what works, what doesn’t, and why. To commemorate our disdain for trashboards, we’re partnering with other great marketers that shitty dashboards and data failed them. I give you… *Trashboard Confessionals*: a series of real stories, confessional style, about the struggles of dashboard culture. It’s cathartic. It’s honest. And it’s funny because it’s true. First up: Drew Spencer Leahy ???? I’ve known Drew for some time. First as a previous competitor. Now as a friend whose opinion I greatly respect, especially around measurement, attribution, and dashboarding. Drews confessional: he’d take a spreadsheet over a dashboard any day of the week :0 “Even though spreadsheets are limited in the amount of data you can analyze to begin with, at the very least you can run formulas and calculations between different rows and columns to figure out why things happened the way they did. You can’t do that in a dashboard.” Enjoy! Have ?? dashboards or messy data ever failed you? ???? Share your story—would love to hear it!

  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    Proud to present our 1st video of "InfiniGrow Explains". This time we are sharing the insights from Megan Bowen from Refine Labs about marketing budgeting and planning. If you have requests for the next series videos or want to contribute yourself - ping us and we will be happy to have a chat.

    查看Daniel Meler的档案，图片
    Daniel Meler

    Co-Founder & CEO at InfiniGrow

    There’s been a lot of buzz recently about data fluency and literacy for go-to-market teams. And for good reason. Data is like a foreign language for many B2B marketers. So we’re launching a new series called *InfiniGrow Explains*, where we sit with the brightest minds in GTM to discuss Analytics best practices. Why? To bring some much needed rigor and maturity to the conversation around GTM data, measurement, and analytics. In our first episode, we sat down with Megan Bowen, CEO of Refine Labs, to talk budgeting and planning. Some nuggets from our conversation: ?? Two-pronged strategy Start with historical data analysis (trailing 12-24 months of lead, opportunities, and closed/won revenue data) to run a bottom-up analysis of your GTM performance. Use it to create a baseline forecast for the next 12 months assuming things will perform the same. Then, common sense. In addition to the financial forecasting, bring critical thinking and common sense to the table so you can create a plan that’s aggressively achievable. Are certain programs working or declining in ROI? Is an economic downturn likely to constrain budgets? Can you really scale on your budget? ??Ambitious goals need psychological safety If people don’t believe you can achieve your goals, it will demoralize your team, not motivate them. Successful teams set two types of goals: core goals and stretch goals. Core goals are aggressive but achievable. These are the goals you tie to comp. plans and financial models. Stretch goals are more ambitious, sometimes even a bit crazy. Missing them shouldn’t result in negative consequences like budget cuts or layoffs - it’s to encourage big ideas and risk-taking. Use stretch goals to push your team forward, but ensure they have the psychological safety to experiment and take bold swings without fear. ?? Avoid the Q4 Hail Mary Marketing doesn’t work over days and weeks. It works over months and years. Don’t get sucked into a Q4 hail mary to hit your end-of-year goal. Not only will you not hit it, but it will likely jeopardize your 2025 Q1. Stay the course. You should already be doing your 2025 planning. ?? Scrutinize your entire GTM strategy Old marketing playbooks from the “Growth at all cost” mindset of the early 2020s have created giant vulnerabilities in many GTM motions. Today, there’s a total lack of visibility and rigor around all sales and marketing investments. The irony is that the companies who have managed to grow despite this lack of visibility and rigor don’t even know they have a problem. Smart companies will implement a long-term plan to overhaul their entire GTM before it starts showing cracks. Others will wait until it’s too late! Enjoy! P.S. This is the first chapter of the series. If you’re interested in hearing more best practices on specific GTM concepts or challenges, maybe even from specific people, let me know!

  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    ?? "Our lead volume is down" - That's an observation. "Our lead volume is down because our recent shift in ad targeting increased poor-fit prospects" - That's an insight. Know the difference? Your CEO doesn't want observations. They want insights that tell the full story. We've created the ultimate guide to help you transform data observations into actionable insights. Learn: The 3-step framework to extract meaningful insights from any dashboard 5 real-world examples of answering tough questions like "Why is pipeline down?" Common traps to avoid when analyzing performance data Stop drowning in data. Start telling stories that drive decisions. Link in 1st comment #B2BMarketing #RevOps #MarTech #DataAnalytics

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  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    Visibility into Your Full Account Journeys - Now Available for FREE! ?? We're excited to announce the launch of Journeys by InfiniGrow - a powerful new Chrome addon that connects to your CRM and gives you complete visibility into your account activities and engagement. Journeys provides: ?? Full Account Visibility - See the complete timeline of interactions, touchpoints, and activities for each of your accounts. ?? Contextual Slack Notifications - Get real-time alerts in Slack to ensure you follow up at the right time with the right context. ?? Streamlined Sales Enablement - Never miss an important update or opportunity to engage your prospects and customers. And the best part? Journeys is completely free to use. No strings attached. ?? Just recently, Journeys was featured as the #3 Product of the Day on Product Hunt - further validating its value for sales teams. ?? Download the Journeys by InfiniGrow Chrome addon today and start getting more visibility into your account journeys! (link in comments below) ??

  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    So we just wanted to post an image with a cat. ?? But seriously, Journeys by InfiniGrow will provide visibility into your target accounts. It is a must-have if you are running ABM, and the Slack notifications on account engagement will help your team reach out faster - and in the context of the engagement. Check it out - and while you're doing it, share the love. ??

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  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    Journeys by InfiniGrow is live on Product Hunt! ?? Now you can have full visibility into your target account journeys within your CRM, get instant notifications on account engagements with minimal setup - all that for free. Check it and share your love on product hunt.

  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    Journeys by InfiniGrow - our FREE Chrome add-on - is finally live on Product Hunt! Journeys gives marketing & sales teams instant & actionable insights, enabling them to act quickly on high intent signals and discover the full story behind target accounts’ journeys. Help us create the buzz this exciting new tool deserves by joining the discussion vote, comment, and share the love with your network. Thanks so much for your support! We really appreciate it :-) Share your love on Product Hunt: https://hubs.la/Q02WM9350

    Journeys by InfiniGrow - Track customer journeys of your top accounts. For free | Product Hunt

    Journeys by InfiniGrow - Track customer journeys of your top accounts. For free | Product Hunt

  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    ?? WARNING: Your marketing data might be lying to you! "Garbage in - Garbage out" isn't just a catchy phrase – it's the hard truth that's costing B2B marketers millions in misallocated budgets and missed opportunities. Here's the reality check: ? Your average B2B account journey involves 100+ touchpoints ? Those touchpoints are scattered across dozens of platforms ? Your data sources often don't "talk" to each other ? Manual processes introduce costly errors ? Legacy automations silently corrupt your data Result? You're essentially navigating with a broken compass. ?? The good news? We've put together a comprehensive guide on: ? Why data quality makes or breaks your B2B marketing success ? Common data pitfalls you need to watch out for ? Practical steps to break the "garbage in - garbage out" cycle ? How to transform your marketing team into a data-driven powerhouse Don't let bad data derail your marketing strategy. Read our latest blog to learn how to build a solid foundation for your B2B marketing success. ?? https://hubs.la/Q02V460d0 #B2BMarketing #MarTech #DataQuality #MarketingAnalytics

    Garbage in - Garbage out | And why data quality is the most critical building block in B2B Marketing – InfiniGrow

    Garbage in - Garbage out | And why data quality is the most critical building block in B2B Marketing – InfiniGrow

  • InfiniGrow转发了

    查看Rose Penhasi的档案，图片
    Rose Penhasi

    RevOps and Marketing Operations Outsource | HubSpot & Salesforce Partner | CEO at ScaleOps ??

    Are you tracking the ROI of your marketing campaigns accurately? We're always adding new tools to our tech stack ?? Today, the talented InfiniGrow team showed us how to use their platform to help our clients track, plan, and optimize marketing efforts based on clean data sources. We shared common pain points our clients face such as: -> Following attribution across platforms -> Leads skipping customer journey stages leading to data gaps -> Difficulty seeing granular reporting rather than a 'snapshot' And they showed us how the platform tackles those issues -> giving you a clear view of your lead flow, filling #data gaps, and bringing you clear insights so you can easily analyze and make data-driven decisions. Thank you, Bianca Lewis, Ilan Hertz, and Omer Dahan for sharing your knowledge. Thanks to the ScaleOps? ? A RevOps Company team - our meetups are always the highlight of my month!

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  • 查看InfiniGrow的公司主页，图片
    InfiniGrow

    4,186 位关注者

    The term “B2B Marketing Attribution” is being thrown around like confetti ?? — but what does it actually mean? Our new guide helps you demystify this somewhat overwhelming concept, and gives you practical tips & pointers on how to put it to use, which KPIs to measure, and common potholes to avoid — so you can start measuring and strategizing with ease. Let’s back up your decision making with B2B Marketing Attribution done right. https://hubs.la/Q02Rtp8g0

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InfiniGrow 共 2 轮

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