Infillion

Today, we are proud to unveil IDVx, the first-to-market scalable interactive video solution designed to maximize engagement! With TV viewership shifting fast from linear to digital, advertisers need new tools to capture attention and drive results. IDVx leverages Infillion's interactive creative expertise to provide a solution that delivers on performance, engagement, and ROI. ?? What makes IDVx stand out: ? Scalable video ads with real interactivity – far beyond a click-out – that engage audiences across desktop, mobile, and CTV. ? Creative solutions delivered in under one week, optimized for impact. ? Unparalleled data precision for targeting the right audience at the right time. Discover how IDVx can help your brand achieve its goals: https://bit.ly/idvx24 #Infillion #DigitalAdvertising #CTV #InteractiveAds #MarketingTechnology

This holiday season, consumers are shopping earlier, shopping later, and getting savvier. With nearly half starting in November and 60% still buying last-minute, advertisers face a unique challenge: standing out in a crowded marketplace while providing real value. Infillion’s TrueX engagement ad technology makes this easier with Live Price Check. Powered by SmartCommerce Click2Cart, this feature turns shoppable ads into dynamic shopping hubs. It ensures users see accurate, in-stock inventory at nearby retailers, letting them add products to their cart in a single click. With inventory updates in real time, Live Price Check prevents negative experiences caused by out-of-stock items and doubles click-through rates on average. It’s all about creating seamless, stress-free shopping journeys for your audience. This holiday season, meet your consumers where they are—online, in-store, and on mobile—and make shopping a little more joyful. Learn more about how Infillion is driving innovation in holiday advertising: https://bit.ly/3OiymNr #Infillion #HolidayAdvertising #TrueX

Think gift cards are a holiday “cop-out”? Think again! According to the National Retail Federation, gift cards are the most-requested item on consumers’ holiday wish lists. But how often do we see retailers truly promote them as ideal gifts? Here’s why it’s time for advertisers to think differently: 1?? Consumer Convenience: With 57% of shoppers choosing online shopping, and 49% waiting until December to buy gifts, gift cards offer the perfect, stress-free solution for last-minute shoppers. 2?? Revenue Opportunity: In 2023, Americans left $23 billion on unused gift cards. That’s low-cost, high-margin revenue waiting to be tapped, especially with digital options. 3?? Ease and Choice: A gift card empowers consumers with choice while keeping holiday shopping easy and convenient for everyone. Infillion’s ShopX ad units make it seamless to add products, like gift cards, directly into a user’s shopping cart from an ad—streamlining the path to purchase. Don’t just meet consumer needs; anticipate them. Gift cards are the present your audience actually wants. Make it easy, make it memorable. Find out why holiday gift cards are on consumers’ wish list in Brian Cullen’s blog: https://bit.ly/48X2Xtk #GiftCards #HolidayMarketing #Advertising #ShopX #Infillion

Meet Infillion’s IDVx– a next-level interactive video experience that raises the bar for consumer engagement. With innovative, best-in-class creative and robust data and measurement capabilities, IDVx isn’t just a video; it’s an experience that audiences love to engage with. See how we’re driving real results through content that captivates and performs. #Infillion #IDVX #InteractiveVideo #AdTech #Engagement

As Americans head to the polls, let’s take a moment to look back on the political ad trends that defined this election year. From record-breaking digital spending to the explosive growth of Connected TV, campaigns invested more than ever in reaching voters where they are, often in unexpected ways. In this blog post, Elle Harrigan dives deep into the transformation of political advertising in 2024. With ad spend set to make the U.S. political market the 10th largest ad market globally this year, it’s clear that digital platforms like CTV are reshaping the way campaigns connect with us. Explore the trends that have shaped this historic election season. And remember — if you haven’t voted yet, it’s not too late to make your voice heard! https://bit.ly/4ewFall #Election2024 #PoliticalAds #CTV #Vote #Infillion

Currently the 60% of the U.S. population that identifies as non-Hispanic Caucasians is targeted by a whopping 94.7% of ad spend. Meanwhile, influential groups like Hispanic, Black, and Asian-American consumers – representing enormous purchasing power and cultural impact – are often overlooked. In our recently-released exclusive research, “Engaging Multicultural Audiences,” we delve into why this is a huge missed opportunity for advertisers, and how to leverage multicultural strategies and unlock new opportunities for growth. ?? Just look at the numbers: ? Hispanic American consumers represent the 5th most powerful GDP globally. ? Black consumers drive nearly $900 billion in spending each year. ? Asian-American households boast a median income of $104,646 and high digital engagement. To learn more, download our research: https://bit.ly/3ZVACB7 #Marketing #Advertising #Diversity #MulticulturalMarketing #Infillion

As we navigate the post-cookie landscape, adaptability has become the new currency. We’re honored to have Ben Smith’s insights featured in Ad Age’s “Google and Post-Cookie Ad Tech Trends—Everything Marketers and Publishers Need to Know” by Garett Sloane. In this deep dive, Ben discusses the imperative for DSPs and media platforms to remain ID-agnostic. “With six major IDs gaining traction across digital bids, platforms need to work with all of them,” Ben notes, underscoring the importance of flexibility in achieving reach and relevance across campaigns. At Infillion, we’re committed to an ID-agnostic approach, ensuring brands can engage audiences effectively, even as the ad tech landscape grows more complex. https://bit.ly/3CfbNGm #AdTech #PostCookieFuture #AlternativeIDs #DigitalAdvertising #Infillion

Brands aiming to connect with multicultural audiences often overlook a powerful element: supporting media owned by members of underrepresented communities. This can be more than just a strategic choice – it’s a trust-builder that fosters loyalty. In this Q&A, hear from Sheila Marmon, CEO of Mirror Digital, about why supporting diverse-owned media is an important strategy to serving and reaching multicultural audiences. Marmon shares that true representation drives measurable outcomes and creates a meaningful impact for diverse audiences. By investing in these media companies, brands not only resonate authentically, but also empower the very communities they want to reach. “When advertisers and agencies lean into diverse media partners for their endemic expertise and connectivity to these communities, they will see the return on investment with BIPOC consumers and move beyond a test-only mentality,” Marmon said. Read more about these insights in this Q&A: https://bit.ly/4f6ssdW #DiverseMedia #MulticulturalMarketing #Infillion #BrandAuthenticity

In this blog post, Caroline McCarthy, our VP of Marketing, discusses how Infillion became the first company to build ads with interactive language toggles, allowing users to switch between languages in real-time. In the Q&A “How Interactive Language Toggles Can Add New Flavor to Bilingual Ads,” she talks with Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, about this groundbreaking technology. Michael has been honored by the MediaPost OMMA Awards and the ARF David Ogilvy Awards. With nearly 20% of the U.S. population identifying as Hispanic and over half of them bilingual, our goal was to empower users to choose their preferred language, creating a seamless and personalized ad experience. This technology first came to life in a campaign for Nissan, opening up new creative opportunities for advertisers. To learn more, read on as Michael discusses the advantages in this Q&A. https://bit.ly/3YscZ0S #innovation #advertising #bilingualads #Infillion #creativetechnology #mediaawards

Is Subliminal Messaging Still Haunting the Ad Industry? ?? For decades, subliminal messaging—designed to influence consumers subconsciously—has been a controversial tactic in advertising. While research once suggested its effectiveness, it’s a murky area that has left both consumers and brands wary. In our latest blog post, Jamie Auslander revisits this “ghost story” and asks whether subliminal messaging still holds power in today’s fast-paced, media-saturated world. More importantly, is it ethical or even practical in an age where attention is the ultimate currency? At Infillion, we believe genuine engagement is the key to building trust and brand loyalty. Our recent research shows that business outcomes are strongest when consumers willingly engage with brands through what we call “experiential attention.” Honest, meaningful interactions always win over hidden messages. Read the full post to dive into the evolution of this debate and why transparent, consumer-focused strategies are more important than ever. https://bit.ly/3UpwlT4 #MarketingInsights #SubliminalMessaging #AdvertisingEthics #AttentionEconomy #Infillion