Indigo Slate

Innovation isn’t just a trend—it’s a necessity. In today’s AI-driven world, marketers must embrace agility and cutting-edge solutions to stay ahead. This newsletter edition dives into making #innovation work for you in 2025. ?? Explore the insights now!

Indigo Slate has officially crossed the pond! Ideas are at the heart of everything we do, and we're excited to bring our creative expertise to Europe. Learn more about this exciting new chapter: https://lnkd.in/gVu9r9Kz #IndigoSlateLondon #CreativeAgency #Marketing #IdeasOverEverything

After a brief sabbatical to determine whether or not Mercury was in retrograde (spoiler: it wasn’t), our resident stargazer, Colton McMurray, is back with Pt. 2 of ‘What’s Your Brand Sign?’ ??? Which #brand do you think…? ? Is a true Leo—bold, loud, and impossible to ignore? ? Channels that dark and mysterious Scorpio energy? ? Obsesses over every little detail with Virgo-level precision? ? Effortlessly balances everything with Libra’s signature charm? Did Colton nail it, or is he lost in the cosmos??? Drop your take in the comments below! ??

For 20 years, Zensar's Indigo Slate has been at the forefront of creative marketing in the US, delivering impactful campaigns for global brands. Now, we're bringing our 'ideas over everything' philosophy to the UK market, emphasizing creative ideation to develop memorable, impactful campaigns. With the combined strengths of Indigo Slate's creative expertise and Zensar's technological capabilities, we are set to deliver innovative solutions that resonate with audiences across all touchpoints. Join us on this exciting journey as we continue to push the boundaries of creative marketing and digital innovation! Read the media release:? https://lnkd.in/dbJSWy-z #IndigoSlateLondon #CreativeAgency #IdeasOverEverything #MarketingInnovation #DigitalTransformation #MarketingStrategy #CreativeMarketing Manish Tandon | Anup Rege | Scott A. | Laura Sowman | Sunanda Jayaseelan | David Philip Marcelline

For creatives, AI presents an existential quandary. Do we use it at the expense of originality? Or skip it and risk being left behind? Jeremy Bonner, ECD and perennial optimist has a glass-half-full take that will put your mind at ease. Check it out over on the blog: https://lnkd.in/gkUFMZqH #GenerativeAI #Brand

A very cool week on set with our Indigo Slate crew! We got to hang out with accessibility leaders and the brilliant packaging team in the Inclusive Tech Lab at Microsoft, prepping some key stories for the upcoming #AbilitySummit. Finished Product coming soon. Thank you to the ever amazing production team- Kevin Marshall + Team Sophie Bowles Erik Williams Garland Hooker Cody Brown Aaron Russell Neil Bestwick Brandon Leger Carrie Stacey Joshua Svare Tammy Baker Kelly Gillis Sprague Katherine Zatt Colin McKeveny Kellen McClure And a special thank you to our onscreen story tellers- Jenny Lay-Flurrie Jessica Rafuse Solomon Stone Romney Julian Duffy Kathy D.

?? Free resource ?? We use the Indigo Slate Innovation Map to help clients work smarter and take bold steps into the future. And now, it’s available to you as a free, downloadable PDF—no strings attached. Learn more and get your copy here: https://lnkd.in/gSuHYe84 #MarketingInnovation #BrandStrategy

Throwback to the final episode of #CloudCultures Season 3! When we hopped over to the United Arab Emirates to see how Microsoft Azure is fueling next-level climate innovation ?? Catch up on all episodes here: https://lnkd.in/g6bejv7a #VideoSeries #Tech #AI

Candy hearts: crunchy, colorful, iconic…and a masterclass in writing irresistible CTAs? ? Here are a few things we can learn from these simple Valentine’s treats: ?? Be short and sweet. Attention spans are small, and our screens are even smaller. Say what you need to say in as few words as possible. ?? Make it meaningful. What does your audience care about? Bring relevancy into your CTA by relating it directly to the action or outcome. ?? Get personal. Help your audience catch feelings in an instant by upgrading run-of-the-mill CTA’s with familiar (you, your, us, our) messaging. ?? Add urgency. All we ever have is now! Add urgent language or a limited time offer to get past “maybe laters.” ?? Pretty and simple. Don’t get crazy, but...a new color, shape, or even motion can capture attention when words aren’t enough. #CopywritingTips #MarketingStrategy #ContentCreation

Marketing Rule #1: Know your audience. Even Group CDs (and grandpas-in-training) like Kurt Kreiger forget that sometimes— and, well… let’s just say it made for a good story. ?? #AudienceConnection #AudienceEngagement #Storytelling