Indie Agency News

Let's kick off the week with a half-dozen new Indie Agency News members! First, the wonderfully talented team at SUPERHEROES. We met them last year for a Meet an Indie Agency, and we are stoked they're joining the mission. Next, we go to our THIRD Washington DC member, Model B. They join Artemis Ward and Yes& Agency in the nation's capital. We welcome two new members in Indie Agency News HQ's home (Portland, Oregon), GRAYBOX and Funnelbox, Inc. The former is a fab digital/development shop, and the latter is an equally fab production company. Both are doing big things and are anchors of the Rose City creative community. Then, we pop back down to Florida and Orlando, welcoming our second member in the market, Craft & Commerce. We dig their POV and how they move brands forward. Finally, let's take a loooooong trip over to Melbourne, Australia and our second APAC member, Blurr Bureau. Design and venture-centric, this amazing indie dispenses with the fluff and gets at it! See all of our members in the link in the comments. And thank you to all members supporting our mission. #indieswork

Not gonna lie, we got a little behind last week. That said, a Monday morning is a great time to peep some great work from last week's IndieWork. Check out a bunch of nifty (link in comments) from our members, including: Pereira O'Dell CONVICTS Lafayette American Elite Media GLOW creative agency Erich & Kallman PREACHER Xpedition Drake Cooper Zambezi Omelet Karsh Hagan Plus, outside the network, some cool stuff from Wieden + Kennedy. #indiework #indieswork

?? A brief note. We will be in Austin for SXSW 2025 covering the indie scene. There will be BBQ. Likely Salt Lick. #indieswork

As we tumble into the end of 2024, we're adding another dimension to Indie Agency News: Meet an Indie Freelancer. This is a chance for freelance members to show their stuff—and for agencies and brands to get to know some great talent. We start with Toby Brewer, based in Los Angeles. We chart his track from a chef to some of the biggest agencies, then heading out on his own as an indie. Toby also shares where he's strongest (hint: humor matters), what makes a great client, his proudest moment and whether he considers himself a weirdo, misfit or underdog. Join us and meet Toby! #indieswork

We have a brief. Build the global home for independent agencies. We have a mission. Serve independent agencies and the brilliant people behind them. We have a goal. More visibility for indies. More choice for marketers. To get there, we need a roadmap. When we started Indie Agency News, we built a list of 10 maxims to keep on track. And we make to the final maxim: Give brands and marketers good reasons to look this way. Let's look at the second part of our goal: More choice for marketers. There are so many great indies out there—and brands might need help in areas that require a fresh look or a new perspective. Maybe their AOR can't handle the extra workload. Or, perhaps a brand and CMO are ready for a change. Regardless, this platform is designed to tell our members' stories and share them with brands looking for something new. And, yes, we're a little noisy about it because we're proud of our members. We've had plenty of conversations with CMOs about Indie Agency News, and they're excited to learn more about our members. And, coming soon, there will be a new membership benefit that will bring our members and brands closer together. #indieswork

A trendy indie spin this week. We mean trends. TravelBoom Hotel Marketing, Brandon and NoCo with the goods. A couple of folks on Breaking and Entering Media: Full Contact Advertising and Fortnight Collective. The latter is part of a Colorado Best Places to Work crew, which includes TDA_Boulder and Cactus. A bunch of The Clios winners: Serviceplan Group, Zambezi, Saylor, GLOW creative agency and Lupine Creative. verb. gets the double. A Thas Naseemuddeen of Omelet sighting. CONVICTS with a new episode of Convictions. PJX Media has an OOH guide for you. Terri & Sandy break down their BJ's Wholesale work. Grace Teng hits a dope shortlist. Highdive has two great things, including an important honor for Casey Stern. Klick showing up in Strategy Online. Mixed Company Media Group X Portland Opera Words From The Woods X Maine Outdoor Economy Summit And Creativ Strategies launches a new case studies page. Subscribe here: https://lnkd.in/gpKFfUYF

We have a brief. Build the global home for independent agencies. We have a mission. Serve independent agencies and the brilliant people behind them. We have a goal. More visibility for indies. More choice for marketers. To get there, we need a roadmap. When we started Indie Agency News, we built a list of 10 maxims to keep on track. #9? A reminder that the work that we all do matters. In our case, it's all about exploring all of the different places in the indieverse (and industry) that can help people grow. Every Indie Agency News member has so much to give—and it's our responsibility to find, share and celebrate it. Sometimes we get on the niche side. Actually, we're on the niche side quite a bit. But, what that means is that we're doing meaningful things for people while helping educate those who may not be as tapped into certain areas of the business. #indieswork

No, it's not April Fool's Day early. We're going to talk about one of the stickier things to market: the vasectomy. 8AM Creative's founder,?Sam Kimelman,?walks us through the years working with an Austin-based doctor—and how the goalposts continually change for this type of marketing. If you have clients that face marketing restrictions, this sesh could open up some good ideas. #indiework #indieswork

Wednesdays are Meet an Indie Agency Day! On the 20th, we get into the sun and fun of Miami and members hunterblu media. We love this story so much because Jessica Blumberg and David Hunter (see how the name came to be?) have a long history together, that started when David was Jessica's intern! Our conversation runs the gamut, and is filled with interesting insights on where media is—and where it's headed—why they started the agency and how brands benefit from their expertise. #indieswork

We have a brief. Build the global home for independent agencies. We have a mission. Serve independent agencies and the brilliant people behind them. We have a goal. More visibility for indies. More choice for marketers. To get there, we need a roadmap. When we started Indie Agency News, we built a list of 10 maxims to keep on track. #8 seems trite and cliché. But, if you think about it, when starting something like this, it's not a bad idea to start with the blankest of slates. There are plenty of wonderfully gifted people and great companies in this space (see maxim #7)—so why not try something new? It feels the same way with indies at the moment. Things are changing. The business is changing. Chucking the "rules" out the window isn't a bad idea. And ignoring the rules that don't serve our members? Well that's just a good idea. #indieswork