IndiCue

We're #hiring a new Social Media Director in United States. Apply today or share this post with your network.

DIRECTV is abandoning a deal with EchoStar Corporation to acquire DISH Network and Sling TV due to opposition from bondholders to a debt exchange. #OTT #DISH #CTV

Streaming killed the cable star - “The pay TV bundle had a great 30-year plus run," says Jon Miller, CEO of Integrated Media Company. "Things change. Streaming won. That reality is now setting in." #Comcast #OTT #streaming #CTV

Netflix announced that Beyoncé will perform during their first-ever National Football League (NFL) Christmas Gameday Haltime Show. The performance at the Baltimore Ravens-Houston Texans game will be streamed to all 283 million subscribers worldwide. Source - The Hollywood Reporter #OTT #CTV #streaming

Xumo has teamed up with Target to offer budget-friendly Hisense USA smart TVs nationwide. The content-forward 4K UHD smart TVs, powered by Comcast’s “Xumo Entertainment OS,” are now available in nearly 8,000 retail locations across the US. #xumo #hisense #CTV #OTT

Gen Z do watch TV - it’s the media planners who are getting it wrong. The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. Source: The Media Leader UK #OTT #CTV #streaming

The #Freevee brand going away - all free, ad-supported content will be shifted under the #Prime Video brand. https://lnkd.in/d6-v7MnV

DIRECTV announced the release of its new free ad-supported streaming service, MyFree DIRECTV. You don’t have to be an existing customer to use the service, but user registration is required. #OTT #CTV #FAST

CTV/Streaming/OTT video channels are expected to continue to lead as a top growth category in 2025 according to "The Myers Report" by MediaVillage.org. The study findings, released yesterday, reported that 24% of respondents suggested significant and 51% estimated moderate growth. https://lnkd.in/gsa2PJUC #OTT #CTV #Streaming

Most Netflix customers still have no idea that the streaming service offers live programming. This weekend’s fight between Jake Paul and Mike Tyson is expected to be Netflix’s most-watched live event yet. You can expect to see a few commercial ad breaks per hour, regardless of which subscription plan you’re in. Source: Bloomberg | Lucas Shaw #streaming #engagement #OTT #CTV