Index Exchange

Carriage agreements shape how content—and ad inventory—is distributed in streaming TV. But with multiple parties involved, things can get complicated.? ? Streaming TV publishers typically negotiate agreements with FAST apps and device manufacturers that determine content rights and inventory splits. In some cases, multiple entities may have the right to sell ad inventory for the same program.? ? What are the types of inventory splits and how does it all work? Catherine J.H. Cho, senior product manager at Index, breaks it down.?? ? Watch the full video here: https://lnkd.in/dFjivwcQ??

The women of Index are driving change, making an impact, and shaping the future of our industry. This #InternationalWomensDay, we asked allies across Index to share the qualities they admire most in the women they work with—because recognition is just one step in how we #AccelerateAction. Watch the video to hear their reflections, and let’s continue taking meaningful action toward equity and inclusion.? #IWD2025 #IndexWomen #Allyship?

What a week! From industry events to intimate gatherings, our team around the world has been deep in conversations about where the future of programmatic is headed and how we can push it further. ?? Leadership Lunches – At our first Leadership Lunch in Paris, our CEO Andrew Casale led a discussion with buy-side leaders on the evolving programmatic media landscape and the future of streaming TV. Meanwhile, in London, we gathered a group of leaders to explore the rise of sell-side decisioning and ways to drive new efficiencies through collaboration. ?? New Video Frontiers – Cadi Jones, our SVP of Europe, took the stage with leaders from ITV, Publica by IAS, and Tubi to unpack how TV is rewriting its own story as broadcasters pursue new strategies for long-term growth. ?? FreeWheel's Programmatic Activation Summit – Rob Hazan, our VP of product, streaming TV, tackled the technical hurdles of live event ad serving at scale with leaders from FreeWheel, IAB Tech Lab, NBCUniversal, and Amazon. He highlighted the challenges of large events (like Super Bowl streams), QPS constraints, and the need for better request efficiency. ?? Ad Break(fast) – In Sydney, Elizabeth Grant, our director of partner development, APAC, led a panel discussion with leaders from Publicis Groupe and Nine about maximizing programmatic's potential in streaming TV, including the need for improved campaign pacing within live content, better signals, and boosted transparency. A huge thank you to all who joined us over the past few days. The programmatic ecosystem is evolving faster than ever—by coming together to identify new opportunities and address existing challenges, we can all build a stronger future.

Programmatic advertising is undergoing a profound transformation. While the buy-side has traditionally held the decisioning power, the sell-side is now stepping into a more influential role. But what does this shift mean for advertisers, agencies, and publishers? What opportunities and challenges lie ahead? ?? Andrew Casale, President and CEO of Index Exchange, and Dirk Freytag, President of Bundesverband Digitale Wirtschaft (BVDW) e.V., will explore the future of the programmatic ecosystem in Germany and beyond. Topics like AI, curation, and streaming TV will take center stage – and you’ll have the chance to ask your questions directly to an AdTech CEO! ?? ?? 11.03.2025, Advertisers Day | 1:30 - 2:00 PM Don’t miss out and get first-hand insights! #d3con #digitalmarketing #programmaticadvertising #indexexchange #bvdw

"Curation will be bigger than header bidding and as big as programmatic or RTB—that’s our bet," shared Index CEO Andrew Casale at Prebid Ascent in London. It’s a bold claim, but one worth paying attention to. In a new Digiday feature by Seb Joseph, Andrew explains why curation isn’t just another ad tech trend, but a fundamental shift in how #programmatic works. While header bidding reshaped auction mechanics, curation is rewriting the economics of the open internet. More decision-making power is shifting to the sell side. More ad dollars are flowing to media owners. Marketers are gaining access to scarce audiences they’ve been missing, and it’s already driving results. Read more on why we're betting big on curation:?https://lnkd.in/e4yRR4J5?

Meet Holly Zhou, services engineer at Index. She plays a key role in optimizing customer and partner performance, solving technical challenges, and streamlining workflows.? After a day of tackling complex integrations, you may find her doing one of her favorite hobbies, singing karaoke.? Work alongside Holly on our Tech Ops team. Check out these open roles:? Production Operations Engineer - Toronto: https://lnkd.in/eZgzUR_6?? Staff Production Operations Engineer - Toronto: https://lnkd.in/e9mujwgN? Staff Storage Engineer, Ceph - US: https://lnkd.in/eHGQmucZ #MeetOurIndexers #LifeAtIndex #TechOps?

Big shifts are happening in programmatic! At #PrebidAscent, we explored how sell-side decisioning is unlocking smarter, more efficient transactions. Index CEO Andrew Casale spoke with Joanna Burton about how SSPs can drive more value by enhancing decisioning earlier in the supply chain—reducing inefficiencies and optimizing outcomes before bids are even placed. Meanwhile, advancements in cloud infrastructure and privacy-first strategies are helping sustain a competitive, open internet. Additionally, Cadi Jones led a panel with Jake Abraham from Audigent, a part of Experian, Will Harmer from Utiq, Davide Rosamilia from ID5.io, and Luke Fenney from LiveRamp on identity strategies for publishers. The takeaway? First-party data, interoperability, and privacy-first activation are key to a future-proofed addressability strategy. As programmatic evolves, collaboration is more important than ever. Where do you see the biggest opportunities? Prebid.org

Live event advertising is a high-speed, high-stakes challenge in programmatic streaming TV. For instance, when a live streamed sports championship goes to break, millions of ad requests hit programmatic pipes at once. Every ad must be selected, stitched, and served instantly—without disrupting the stream.? ? From the field-level film crew to the viewer and many ad tech players in between, what does it take to make that happen?? ? In our latest #IndexExplains video, Rob Hazan, VP of product, streaming TV at Index, breaks down the live event ad serving process step by step and what the industry is doing to make it more efficient.? https://lnkd.in/e5UXs_kC

Big conversations are happening in London this week. Will you be there?? ? We're taking the stage to talk about #streamingTV, #addressability, and how our customers can derive more value from the sell side:? ? ?? March 4 – Prebid Ascent? ?? Index CEO Andrew Casale discusses the sell side’s growing influence in programmatic? ?? SVP of Europe Cadi Jones delves into the future of addressability alongside leaders from Audigent, a part of Experian, LiveRamp, ID5.io, and Utiq? ?? Learn more: https://lnkd.in/euG73XDd?? ? ?? March 6 – New Video Frontiers? ?? Cadi Jones tackles the biggest challenges in streaming and how media owners can drive long-term growth with leaders from Tubi, ITV, and Publica by IAS? ?? Learn more and request a meeting: https://lnkd.in/gWbZevPh?? ? If you’ll be at either event, let’s connect. ? ? #PrebidAscent2025 #NVF2025??

Customer orchestration has entered the age of AI, as our CMO Lori Goode discussed with Digitas North America’s Amy Worcester Lanzi, EssenceMediacom’s Madhavi Tadikonda, and Lou Paskalis at #BeetRetreat. Customers expect a seamless experience across every touchpoint—so how can brands deliver? ?? Technology provides an incredible opportunity to take disparate online and offline data sources and dynamically deliver the right messages, in the right sequence, to improve a customer’s experience. ?? AI goes even further, allowing marketers to identify potential customers beyond the original cohort. Leveraging existing data signals, marketers can truly connect with the right audiences, in the right context, in real time, and at scale. ?? Tying the full journey, not just in closed-loop measurement but even further, to customer lifetime value is critical for getting customer orchestration right.