Yep, we said it. A brand is more than a logo or colors—it’s how you talk, act, and show up. If these pieces don’t align, your business might be losing trust (and customers). We just dropped a no-BS guide to help - in it, you’ll learn: ? Common branding mistakes ? Why they’re hurting your business ? How to fix them—fast Your brand deserves better -- it's time to make it happen. Read the full article here: https://lnkd.in/gvWjkt4P
ICG | Creative & Marketing
平面设计
Alexandria，VA 98 位关注者
Creative & marketing support for startups and scaling businesses.
关于我们
Great design should be across the board. Backed by years of experience working in various growth stages, to include VC-backed tech startups and small-medium sized businesses, we understand your teams' priorities, because we’ve been there. Our niche: fast-moving startups and scaling businesses Creative services: We go beyond fancy websites and advertisements, we specialize in multi-department creative support – Sales, Marketing, Product, Operations Process: All the creative talent, none of the fluff. We operate on a simple, transparent model with ruthless efficiency because we know your team needs quick turn-arounds, not drawn-out design processes.
- 网站
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https://www.independentscreativegroup.com/
ICG | Creative & Marketing的外部链接
- 所属行业
- 平面设计
- 规模
- 2-10 人
- 总部
- Alexandria，VA
- 类型
- 自有
- 创立
- 2017
- 领域
- Graphic Design、Web Design、Online Marketing、Email Marketing和Logos & Brand Identity
地点
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主要
获取路线
Private Residence
US，VA，Alexandria，22306
ICG | Creative & Marketing员工
动态
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Our latest Rebrand Project for another search-acquired small business! Tra-Cal
Exciting Client Showcase: Tra-Cal's Rebrand Journey! I'm so excited to share the transformation of Tra-Cal, formerly NSCA & Tra-Cal, as they elevate their brand with a fresh new look and feel! After a strategic decision to simplify the name to "Tra-Cal," ICG | Creative & Marketing partnered with them to create a full rebrand that reflects their commitment to precision and quality in the calibration industry. What was included: ?? New Logo + Color Palette: Modern, professional, and appealing—designed to build trust and recognition. ?? Typography & Visuals: Clean, contemporary, and perfectly aligned with Tra-Cal’s expertise. ?? Website Revamp: User-friendly, sleek, and intuitive—ensuring a seamless experience for their clients. ?? New Sales Collateral: Professionally designed pitch deck and flyer to powerfully communicate Tra-Cal's value proposition and services. Did I mention this is Nick Wheeler's company? ?? Needless to say, he got a great deal and we had a lot fun working on this project together with Matthew Jordan. Check out the Before & After images below + the updated website and let us know what you think! https://www.tra-cal.com/ #Branding #Rebranding #Creativeagency #WebDesign
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Brand Showcase: FBCS FlxAble Business Concepts & Solutions Earlier this year, veteran business strategist, Kimion Walker, ITIL 4, ITOM, ITSM, MSIS, PMP, SA, asked us to strategize and build a brand for her new venture, FBCS. This was a fun project and included logo with brand style, website, pitch deck and business card designs. Check out the full design at https://lnkd.in/e4RmCNXE
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The latest search report for Water Runner LLC — the power of good SEO practices!
Want to know what good SEO looks like? Here are results from the last 4 months from one of our clients, Water Runner LLC: ↗ 465+% increase in organic search traffic (not paid ads) ↗ 1300+% increase in online conversions / RFQ's What happened: Water Runner provides bulk water delivery services in Texas and when we noticed an early increase in search trends for "Pool Filling Services" in March this year, we jumped on the opportunity and created two new content pages on the website to capitalize on the interest. ?? BONUS: We also implemented a tool for leads to calculate their pool size and how many gallons of water they need for their quote. A great way to save time and make it easy for both the business and the customer! ICG | Creative & Marketing | Nathan Taylor #YesSEOworks #digitalmarketing #searchmarketing
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Interested to take a peak into our design process? Check out our most recent guide "How We Design" ?
A brand is more than a logo, website, or colors. Every piece counts - how you talk about yourself, how it’s visualized, and how you act. When preparing for a new project, we get a lot of questions around the process... - How many “rounds” of revisions are there? - How do I provide feedback? - What if I don't like the work? Matthew Jordan and I are firm believers in transparency at ICG | Creative & Marketing -- nothing should come as a surprise when you're working with us. So we put together a "guide" on our design process, how you're involved, and how to alter the approach from what a brand should "look" like ? to what a brand should "feel" like. Have questions around how we design? Feel free to reach out! #howwedesign #creativeagency #transparency #creative #designers
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Excited to showcase the ICG | Creative & Marketing latest project: designing and building the?Yokohama Tire Manufacturing Virginia Careers website! When the Virginia office approached us about updating their recruitment efforts, we crafted a strategy that integrated digital ads with a new site tailored specifically for the Salem, VA location. Now, potential candidates can visit a personalized careers website where they can learn about open positions, the team's mission, and available benefits. Following the provided corporate brand style, we created a digital campaign and online experience that seamlessly aligns with the Yokohama Tire brand. Check it out at?https://lnkd.in/eTH4HGxZ
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This is a big one! I’m so proud to reveal our work on the latest corporate rebrand for OpsLab. ICG | Creative & Marketing spent the last few months collaborating with the OpsLab team and BlueWing Impact on elevating their messaging, visuals, and overall growing presence in the #defensetech industry! When everyone else is looking to keep up with the black/white/minimalist big defense names (if you’re in the industry, you know who I’m talking about), Arun Nair at OpsLab gave clear direction from the start that he wanted something unique and engaging, communicating their documented knowledge and proven expertise. What we Contributed: ↗ Logo + Brand Style ↗ Custom “Sketch-Style” Illustrations?+ Icons ↗ Web Design + Development ↗ Logo Animation ↗ Pitch Deck Template ↗ Collateral / Proposal Template ↗ Supporting Social Graphics? ↗ SEO with Google Analytics, Google Search Integration ↗ Hubspot CRM integration This was a fun project and its always so rewarding to get the “Yes - That’s it!” moment from the client. We can’t wait to continue working with OpsLab and enhance their brand growth as they scale! Many thanks to Matthew Jordan and Andy Oare in your critical support in the success of the project - couldn’t have done this without you! #creative #rebrand #creativeagency #branding #defense #startup #webdesign #logo
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We're so excited for this "Brand Refresh" announcement! What a great opportunity to work with such an awesome team at OpsLab and help showcase the product and the work they're doing! Check out the new look at https://www.opslab.com/ #rebrand #branding #creativeagency #defensetech
We’re thrilled to unveil our new look! From finalizing our $5m seed round, to making our first acquisition, to earning our 7th contract with the United States Air Force – it’s been a big year! Our new branding reflects this momentum, as well as our acute focus on advancing readiness and optimizing air mobility. Our marquee software product, Sky Schedule, a TRL-9 solution, optimizes air mobility by automating squadron planning tasks currently managed through outdated – sometimes completely manual – systems. Among its key features, Sky Schedule relies on automation to build forward looking flight schedules, quickly reflow schedules after disruptions, optimize critical resources, and simplify logistics. This not only improves the well-being of pilots, schedulers, and trainers, but it also allows commanders to predict their readiness levels in a way that’s never been possible before. Visit our new website: opslab.com Arun Nair Sujeevraja Sanjeevi Andrew Thompson #defensetech #defenseinnovation #defensesoftware #softwaredefineddefense #readiness #operationalreadiness #squadronplanning #squadronoperations
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More and more companies are turning to external marketing support in place of in-house specialists… especially in the areas of design and brand marketing. When a full-time creative contributor doesn’t make sense for the bottom line of a business, how do you choose the best solution to meet your needs but not add more work to your team’s plate? ? Check out our latest blog for more! https://lnkd.in/eh22rY3J #creative #creativeagency #marketing #freelance #digitalmarketing
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Welcome Matthew Jordan to the team as our new Head of Creative! With this news comes a completely revamped brand and website ?? Check it out: https://lnkd.in/eyJb62zb #newbrand #creative #newteammember #headofcreative #marketingagency
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