Incync Marketing

Local SEO Tactics for Car Dealerships to Dominate Local Search: ? Optimize for Vehicle Inventory SEO ?? Use Vehicle-Specific Keywords (e.g., Certified Pre-Owned Ford F-150 in Miami) ?? Create individual pages for each make & model with detailed specs, images & financing options ?? Implement Vehicle Schema Markup for search engines to display year, make, model, price, and availability ? Enhance Local SEO for Dealerships ?? Google Business Profile (GBP) Categories → Choose the right one: New Car Dealer, Used Car Dealer, Auto Repair Shop ?? Optimize GBP with high-quality images of inventory, showroom, and customer testimonials ?? Enable Google Vehicle Listings (beta feature) to showcase available cars directly in search results ? Leverage Automotive Authority Platforms for Backlinks ?? List inventory on Kelley Blue Book, Carfax, Autotrader, Cars.com, and Edmunds ?? Ensure consistent NAP (Name, Address, Phone) across these platforms ?? Partner with local auto body shops, insurance agencies, and vehicle financing providers for local backlinks ? Technical SEO Specific to Car Dealerships ?? Optimize for mobile searches (over 60% of auto-related searches happen on mobile!) ?? Improve page speed by compressing high-res car images & enabling lazy loading ?? Use structured URLs instead of random strings ? Increase Engagement with Car-Buyer Intent Content ?? Blog about model comparisons, financing tips, trade-in guides & maintenance advice ?? Create interactive payment calculators & trade-in valuation tools ?? Add video reviews & 360° car walkarounds for a better buying experience ?? Want to drive more local traffic & sales? Optimize your vehicle listings, leverage third-party platforms, and dominate search rankings. ?? Drop a comment: What’s your biggest SEO challenge as a dealership? Let’s talk! ?? #AutomotiveSEO #CarDealershipMarketing #SEO #AutoIndustry

How a One-Time SEO Setup Drove Consistent Traffic for Over a Year. SEO isn’t just about short-term wins—it’s about building a foundation that keeps working for you. That’s exactly what happened with The Fitness Doula, a small business that turned to Incync Marketing for a one-time local SEO setup. ?? The Results (12 Months Later) ? 7,350 total impressions ? 147 organic clicks ? Consistent growth despite zero ongoing optimizations These numbers show that even a single SEO effort can deliver lasting visibility. However, what if this campaign had been continuously optimized? ?? What Could Have Made These Results Even Better? ?? Regular Content Updates: Posting blog articles and service pages with strategic keywords could have increased engagement. ?? Backlink Building: Getting featured on local directories, guest blogs, and industry sites would have improved rankings. ?? Technical Enhancements: Optimizing site speed, user experience, and structured data could have made the site more search-friendly. ? Key Takeaway for Small Businesses: A one-time SEO setup is valuable, but ongoing optimization is the key to exponential growth. Investing in SEO shouldn’t be a ‘set-it-and-forget-it’ strategy—it’s a long-term asset for your business. ?? Looking to build sustainable SEO growth for your business? Let’s talk! Incync Marketing helps small businesses get found and stay visible online. #LocalSEO #SmallBusinessGrowth #SEOResults #MarketingStrategy #CaseStudy

Shoutout to Aligned SEO for letting us share some Google My Business tips with your audience! Check out Jabari's article on local SEO and optimizing your Google My Business profile below.

What's your biggest challenge when it comes to growing online? We'd love to hear your feedback, drop a comment below ?? Our biggest challenge is outranking competitors that have been established for 10+ years. #digitalmarketing #onlinegrowth #seo #socialmedia

If you've ever compressed an image and seen a "1% savings," you might wonder—does that even matter? Here’s the breakdown: ?? 1% savings means the image file size is reduced by just 1%. ?? Example: A 1,000 KB image becomes 990 KB. Sounds small, right? But at scale, it adds up! Imagine compressing 1,000 images—that’s 10MB saved without losing quality. ?? Why It Matters: ?? Faster Page Load Times = Better User Experience ?? Improved SEO = Google loves faster sites ?? Lower Bandwidth Usage = Faster loading for mobile users If you're barely seeing any savings, it could mean: ? Your images are already optimized. ??? You’re using lossless compression (maintains full quality). Have you optimized your site’s images yet? Share your experience below! ?? #SEO #WebPerformance #DigitalMarketing

How to Optimize Your GBP for Maximum Impact ?? Choose the right primary category – This directly affects your ranking! ?? Gather reviews consistently – Aim for at least 2 per month and always respond. ?? Use relevant keywords – In your description, services, and even review responses. ?? Keep business hours updated – Especially for holidays when competitors may be closed! ?? Add high-quality images – Show happy customers and an inviting environment. ?? Utilize Google Posts – Promote special offers, events, or updates to keep your profile fresh. ?? Leverage geolocation strategies – Ensure your business appears for the right local searches. ?? Implement Local Business Schema – Support your GBP with structured data for better search visibility. ?? BONUS TIP: Many first-time customers find your business through GBP without ever visiting your website. Make sure your listing provides all the essential details, including appointment booking links, messaging options, and service highlights. ?? Are you leveraging Google Business Profile to its full potential? Drop a ?? in the comments and let’s discuss how to improve your local SEO strategy! #LocalSEO #GoogleBusinessProfile #SEO #DigitalMarketing #SmallBusinessSuccess

This week we at Incync Marketing had the privilege of gaining SEO insights from Taylor Svetlichny and Aligned SEO on keyword research. As local businesses, keyword research is one of if not the most important part of getting the right clients to your website. A Solid Keyword Research Plan includes: - Brainstorming core keywords - Knowing which keyword tools are most effective - Analyzing keywords for search intent, volume, and difficulty - Implementing location based keywords - Optimizing your site for local SEO - Tracking your keyword performance To learn the ins and outs of each of these steps, please visit our latest guest post on the Incync Marketing local SEO blog. Thank you to Taylor Svetlichny and Aligned SEO for putting this article together, we hope to work with you again in the future! #localseo #alignedseo #getincync #keywords #searchintent

If you’ve been adding alt text to images just for SEO, you might be missing the bigger picture. Google recently confirmed that alt text isn’t primarily an SEO factor—it’s first and foremost about accessibility. ?? Why Alt Text Matters: ? Helps visually impaired users understand images via screen readers. ? Enhances user experience for those who rely on assistive technology. ? Provides context when images fail to load. ?? What About SEO? While alt text can help with image search, it won’t boost rankings the way traditional on-page optimizations do. Instead, it plays a supporting role by making content more user-friendly—something Google values in the long run. ?? Best Practices for Alt Text: Be descriptive but concise (describe what’s in the image). Avoid keyword stuffing—write naturally. Think accessibility first, SEO second. This is a great reminder that true optimization isn’t just for search engines—it’s for people. What’s your take on this? Have you been using alt text with accessibility in mind? Drop your thoughts below! ?? #SEO #Accessibility #DigitalMarketing #WebAccessibility

As mentioned last week here is a prompt to map all of your product data to one schema in your Shopify store. We used ChatGPT to create the schema, so if you use another LLM, let us know your results. Prompt: Generate a JSON-LD schema markup for a Shopify product page using Liquid code. The schema should conform to schema.org/Product standards and include the following fields dynamically pulled from Shopify’s product data... Product Name: Use product.title, ensuring it is properly escaped. Product Images: Loop through product.images and include all image URLs in an array. Description: Use product.description, stripping HTML and escaping special characters. SKU: Map to product.sku, ensuring it is escaped. Brand Name: Use product.vendor, formatted as a schema.org Brand object. GTIN-14 Handling: If the product has a GTIN stored in tags in the format gtin:<14-digit-number>, extract and use it. If no valid GTIN is found, exclude the gtin14 field entirely (do not set it to null or an invalid value). Offer Details: Include product url, ensuring it is properly formatted using within: collection. Set priceCurrency dynamically from shop.currency. Convert product.price to a decimal format by dividing by 100. Set availability dynamically based on product.available, using https://schema.org/InStock or https://lnkd.in/eH83H8DJ. Ensure all dynamic values are properly escaped to prevent JSON parsing errors. Return the complete and properly formatted JSON-LD script as Liquid code. #localseo #schema #seo #shopify #website

Google is now requiring Javascript to be on for all users. This an effort to restirct bots and scrapers to be used. JavaScript can cause website's to load slower, which is a good reason to learn JavaScript SEO tactics like lazy loading in order to optimize your website as best as possible while using JavaScript. Check out this article by Search Engine Journal for more info... https://lnkd.in/g7Y6Dwpz