Incrementum Digital

Amazon's #BlackFridayWeek is finally here. If your campaigns run out of budget, you’re handing sales to your competitors. If you missed our BFCM webinar last week, here's a summary of how you can manage your budgets effectively this week: 1?? Keep an Eye on Campaigns Traffic is surging, and budgets can burn out fast. Check your campaigns multiple times a day, especially during peak hours, and adjust as needed to stay competitive. 2?? Prioritize High-Performing Deals Focus your increased spend on products with active deals or strong conversion rates. These are the items that will drive the most ROI. 3?? Scale Budgets Dynamically Boost ad budgets by 10–20% early in the week to capture browsing traffic. On Black Friday itself, go big—consider increasing your spend by up to 150% to stay visible during the heaviest traffic day. 4?? Retarget Shoppers Who Didn’t Buy Shoppers who viewed your product but didn’t purchase are still valuable. Use Sponsored Display or DSP to retarget them with your best offers. ?? Hot Tip: If a campaign is consistently hitting its daily cap, that’s your signal to raise the budget and capture more sales. #BlackFriday #CyberMonday #AmazonAdvertising #BFCM #AmazonSellers

Amazon's Black Friday Week starts tomorrow. But here's the hard truth: Even the best brands make costly mistakes during prep. Skipping inventory planning? Ignoring early traffic? Making last-minute changes? These slip-ups can cost you BIG. Good news—you’ve still got time to fix them. Here's how. #BFCM #Cyber5 #EcommerceStrategy #AmazonSellers

It’s 2024. #BFCM discounts alone won’t cut it. Here’s why. This year, the brands that dominate the Cyber 5 will be the ones using #precisionmarketing to reach the right customers at exactly the right moment. Enter Amazon Marketing Cloud (AMC). AMC is how you move beyond guesswork. It’s how you turn raw data into laser-focused campaigns that convert. Here’s how it can transform your BFCM strategy: 1?? Retarget Prime Day Shoppers Bring back your best customers by building custom audiences from AMC insights. Missed your summer shoppers? Now’s the time to re-engage them with strategic deals. 2?? Attribute Sales Across Channels Don’t just throw money at ads—know what’s working. AMC tracks conversions across Sponsored Products, Brands, DSP, and more, so you can double down on the strategies driving real ROI. 3?? Create Hyper-Specific Campaigns Target cart abandoners. Reach product viewers who didn’t convert. Build lookalike audiences based on your top buyers. Then push these segments into Sponsored Product or DSP campaigns. 4?? Boost Bids for Your Best Customers Not all shoppers are created equal. AMC lets you prioritize high-value segments with smarter bidding strategies, so you’re not wasting ad spend on low-intent clicks. 5?? Start Awareness Early For high-priced or niche products, it’s about planting the seed early. Run awareness campaigns now, so your audience is primed and ready when Cyber 5 kicks off. Here’s the truth: traffic during #BFCM is massive, but the competition is fierce. AMC is your edge to stand out, get noticed, and convert the shoppers who matter most. Are you using AMC to level up your #Amazon strategy this year?

Want to double your #Amazon sales this #BFCM? Here’s how the pros prep for it. We’ve spilled the secrets—and critical mistakes to avoid—to help #AmazonSellers dominate #BlackFriday and #CyberMonday next week. Read on to find out.

If you’re the kind of Amazon brand that caters to businesses—the big spenders who buy in bulk and lock in Subscribe & Save orders for life—then you’re in for an early holiday treat. After all, #AmazonBusiness buyers are those who deliver 2-3X higher ROAS and drive Amazon Business’s $35 billion in annual sales. But until now, advertisers couldn’t fully tap into this potential. Campaigns could not differentiate between B2B and B2C audiences. To make matters worse, reporting blurred the lines, offering no visibility into how ads performed in the business marketplace. But now, Amazon is making it easier than ever to tap into this market with two upcoming tools: ?? Bid Adjustments for Amazon Business Boost bids by up to 900% to prioritize your ads in the most valuable placements for business buyers. ?? Enhanced Reporting Finally, separate your B2B performance from B2C with detailed insights that help you optimize campaigns with precision. ?? Here’s the timeline: Beta access (for select accounts) starts December 12, 2024 Full rollout happens January 6, 2025 We can’t wait to see how this transforms our clients’ growth and takes their success to the next level in 2025! What’s your take on these updates? #B2BMarketing #EcommerceGrowth #DigitalAdvertising

We're LIVE with Mansour Norouzi and Liran Hirschkorn ??

Join Amazon advertising experts Mansour Norouzi, Director of Amazon Advertising, and Liran Hirschkorn, CEO and Founder of Incrementum Digital, for a dynamic session on maximizing profit potential during Black Friday and Cyber Monday. Get actionable insights on optimizing ad spend, adjusting campaigns in real-time, inventory planning, and more. Perfect for brands ready to make the most of Amazon’s peak shopping season.

The secret to real profit isn’t just sales—it’s maximizing customer lifetime value. In tomorrow's live webinar, Liran Hirschkorn and Mansour Norouzi are breaking down post #BFCM strategies that will turn holiday shoppers into loyal, repeat customers. Get ready to dive into: - Proven retention tactics that drive repeat purchases - Smart retargeting strategies to stay top-of-mind - Real-world examples of brands that mastered post-BFCM loyalty ?? Join us tomorrow, November 14, at 9 am PT | 12 pm ET ?? Sign up now to reserve your spot: https://lnkd.in/eCqQwYQ8 Think beyond one-time sales and learn how to maximize profit long after #Cyber5 ends. P.S. Every attendee gets a gift! We'll send you our *viral* PDF breakdown of how a smaller brand shook up the market and stole sales from Colgate and Crest.

You have been warned: You need at least 7 days to lock in your Prime Exclusive Discounts for #BFCM! #Amazon announced that they need this much time to review your discounts before they could potentially go live. So make sure to submit yours early. Here’s the game plan: 1?? Dive into Seller Central and find the Prime Exclusive Discounts section. 2?? Choose Your Discount Days – Go live for #BlackFriday, #CyberMonday, or double up with both to maximize impact! 3?? Broaden Your Reach – Add discounts for both Prime and non-Prime offers to bring even more shoppers to your page. #AmazonSellers #AmazonAds

Now here's a question we hear a lot as #BFCM approaches. So join us live for the answers you want—and a few surprises. November 14 at 9 am PT | 12 pm ET. We'll talk about: - Strategic cost-cutting without compromising reach - Real-time bid adjustments to capture peak demand - Maximizing ad efficiency to boost profitability Only 4 days left! Register now ?? https://lnkd.in/eCqQwYQ8 Stay til the end and grab a freebie: Our viral PDF report on how a challenger brand took down industry giants like Colgate and Crest. #AmazonSellers #Cyber5 #BlackFriday #CyberMonday