Incrementum Digital

Happy International Women's Day to our amazing team, clients, partners, and to all the mothers, sisters, daughters, and loved ones who inspire us every day. We're proud to celebrate and support women everywhere.

At Incrementum Digital, we value our team's growth, diversity, and drive to win—together. Because greatness isn’t built on spreadsheets alone. We know that the best teams thrive when they connect, play, and celebrate life beyond work. And by the way, how cool are our team hoodies? ?? #IncrementumDigital #RemoteWork #TeamWorkMakestheDreamWork

Want to know if your Amazon listing is working for you, or against you? Here’s the deal: If your product listing isn’t answering key shopper questions, Amazon’s Rufus AI could pull incomplete or even competitor-driven information. Not good. But the brands that get it right: ?? Make sure shoppers find the answers they need—right in the listing ?? Control their brand messaging instead of leaving it to AI ?? Build trust and confidence that drives real purchase decisions Liran and Tamar shared powerful tactics to make Rufus an asset, not a liability... And we turned it into a no-BS, action-packed guide. Subscribe to Prime Times and snag your copy here: ?? https://lnkd.in/eCNpkbcj

Make sure to set your deals for March 17th… Because Amazon’s Big Spring Sale is coming in HOT, and if you’re not ready, your competitors will sweep up all the sales! From March 25-31, shoppers will be scouring Amazon for spring cleaning must-haves, fresh fashion, beauty upgrades, and outdoor gear. Only brands in seasonally relevant categories are eligible to set deals. So if that’s you, it’s go time! Your deals and listings need to be spring-ready well before then, or you’ll be left in the dust. And speaking of spring cleaning, if your listings could use a refresh, we've got just the thing: Our latest playbook is packed with smart strategies to boost your visibility and conversions on Amazon. Sign up for PRIME TIMES, and we’ll send it straight to your inbox. Check the link in the comments! ??

Did your sales feel the love this February? Or did shoppers leave you on read? If you’re looking to win them back, learn what went down last month: - Amazon’s API update just made search data much more efficient. - Temu & Shein got hit with a major setback. - Amazon’s social commerce experiment flopped. What’s the next move? And we’re only scratching the surface. Dive into the full PRIME TIMES recap here.??

After my recent posts about reviews, many of you asked about handling product variations. Here's a strategy we use at Incrementum Digital that most sellers overlook: Let's say you're launching a soap line with 4 different scents. Instead of launching them as variations under one listing, launch them as separate listings first. Why? The Amazon Vine program allows 30 reviews per listing. If you launch as variations, you get 30 reviews TOTAL. But if you launch separately, you get 30 reviews PER SCENT. That means: Combined listing = 30 reviews Separate listings = 120 reviews (30 x 4) Later, you can combine them into one listing if you want. Amazon doesn't have any issues with this approach - although they say sometimes not all reviews will come over at merger, we haven’t seen this as an issue. Will this get you to 3,000 or 5,000 reviews? No. But it's a solid strategy to jumpstart your product launch with more reviews.

What do ad dashboards and go-kart dashboards have in common? Speed matters. Strategy wins. And if you’re not paying attention, you’ll crash. Last week, our team in Pakistan put their need for speed to the test by hitting the track for some high-speed fun. Shoutout to the top three finishers... and to everyone else who just had a great time not spinning out! ?? ??? #GoKarting #Teamwork #IncrementumDigital

Advertising strategists on a paintball field... What could possibly go wrong? It was a battle of wits, speed, and (let's be honest) a little payback for those way-too-early Slack messages. ?? Last weekend, our team members in Pakistan swapped their keyboards for paintball guns and proved that precision isn’t just for Amazon ads; it works on the battlefield too. Who’s up for round two? ?? #AmazonAdvertising #IncrementumDigital #Paintball

Forget what worked last year because Amazon’s new ad tools are changing everything. Watch Liran Hirschkorn and Bradley Sutton on the Serious Sellers Podcast by Helium 10, where they break down Amazon's latest ad updates (and how you can make them work for your brand). Here's a sneak peek: ?? Lookalike Audiences – Amazon finally lets brands target high-value shoppers based on their best customers. ?? B2B Audiences – Selling in bulk? Boost bids for business buyers and capture larger orders without wasting ad spend. ?? Rufus & AI Search – Amazon’s AI is reshaping how shoppers discover products. Listings need to answer real customer questions, not just rank for keywords. ?? TikTok x Amazon – Influencer-driven traffic is fueling branded searches and driving demand. Catch the full episode here: https://lnkd.in/eRYT2fKS #AmazonAdvertising #EcommerceGrowth #AmazonDSP

Get ready: The Rufus Playbook Live Webinar kicks off in less than 30 minutes! Jump in now: https://lnkd.in/ecq-mFzH