Incremental

We've built a platform just for retail media buyers, so naturally we've created an educational hub just for retail media buyers. Sign up for our newsletter: https://bit.ly/3UbxOg3

Our new partnership with Skai offers four major benefits for retail media buyers: ? Ensemble Approach to Incrementality: Best-in-class measurement is directly linked to activation. ? Seamless Workflow: Brands can seamlessly leverage iROI/iROAS (incremental return on investment) and optimization recommendations from Incremental within Skai enabling rules and automation to be built around these signals. ? Improved Media Efficiency: Optimizing towards incrementality significantly improves the efficiency of working media dollars, driving more growth with the same level of investment in advertising. ? Neutral Third-Party Measurement: Reliable, independent metrics for retail media performance ensure unbiased data and objective insights on advertising effectiveness. #RetailMedia

“In an increasingly complex retail media landscape, shortening the value chain between insights and activation is essential,” says Incremental's CEO David Pollet. “Our partnership with Skai allows advertisers to directly access our incrementality measurement within Skai to drive decisions that directly enhance effectiveness of their retail media strategies and drive more growth.” Read more about this transformative partnership and what it means for #RetailMedia buyers: https://bit.ly/4eY1cOf

Retail media measurement requires a broader understanding of how retail media interects with the rest of your media. Learn more about why broader "media aware" measurement is essential in retail media. Skye Frontier explains on our blog: https://bit.ly/4ezvlCW #RetailMedia

Settle a debate: When describing our industry, do you use "retail media" or "commerce media"?

We're thrilled to announce a new global partnership with Skai, the leading omnichannel advertising platform specializing in walled garden media. Read more: https://bit.ly/4eY1cOf #RetailMedia

We'll see you next week at #Groceryshop 2024! Skye Frontier Alex Juday Andrew Crow Ryan David J. Alan Osetek

Read our recent conversation with our new head of customer success, Erin Wilde: https://lnkd.in/edwR6UbQ #RetailMedia

Does your brand have committed #RetailMedia spend as part of a joint business plan (JBP) with a retailer? Maximize the impact of that spend by optimizing it for incremental sales growth. Learn more about how we are helping brands get more out of their JBPs: https://bit.ly/4aFHrJb

How actionable is your measurement? Measurement that is disconnected from your day-to-day media buying workflows can make it difficult to bridge the gap between insights and action. Here at Incremental, we believe the value of measurement is in the decisions you make it with. And we're thrilled to introduce that media buyers can now just hit a button to have our insights sent directly to their campaigns management platform for easy activation. Book a demo to explore this new feature: https://bit.ly/4dcRbLZ