Our co-founder Erica Campbell recently sat down for the Seeds of Hope podcast to talk about the complicated choices consumers may face when trying to "purchase with purpose". With decades of experience in agriculture and food systems, Erica brings clarity to the complexity of navigating certifications, labels, and marketing claims. (Spoiler: knowing your farmer is always the best!) While films like Common Ground (Movie) and the 100 Million Acres campaign are raising awareness, building better food ways requires consumer education and transparency. Brands and organizations are increasingly stepping up to meet this need–listen to the full episode to learn more!
I don’t know about you but I get overwhelmed, standing in front of the ground beef shelf in the grocery store trying to buy beef that is regenerative but also organic, grass-fed, and local.. ???? I find myself googling each farm and certification to make my decision and then I get to the dairy section with decision fatigue and just grab my favorite Manchego. This brought me to my conversation with Erica Campbell. In this week's Seeds of Hope episode, I sit down with Erica, co-founder of InCommon Group and veteran food systems strategist, to explore: - The key distinctions between organic and regenerative agriculture - How to make sense of different certifications as a consumer - California's recent move as the first state to define regenerative agriculture - The ambitious 100 Million Acres project and its potential impact on transforming our farms From her early days developing local food systems in Vermont to advising Senator Bernie Sanders on agricultural policy to leading the Regenerate America campaign, Erica brings over two decades of perspective to our conversation. P.S. Excited to share that you can catch Erica moderating a panel on these topics at the Regenerative Agriculture Summit in Chicago (March 25-27, 2025). Use code "SOH" for 10% off your registration! ?? Links to this episode in the comments #RegenerativeAgriculture #OrganicFarming #Sustainability #FoodSystems #AgPolicy #ConsumerChoice #SeedsOfHope