Incendium

Scaling a business to $20M+ requires the right technology strategy—but hiring a full-time CTO isn’t always the answer. Lior Weinstein, Founder of CTOx - From Full Time Tech Leader to Fractional CTO, has built, led, and exited multiple tech companies, and now he’s helping seven-figure organizations grow with fractional CTOs who drive results without the full-time cost. Lior has worked in over 30 mobile apps, built hundreds of websites, and led digital transformations for B2B and B2C companies worldwide. From AI-powered call centers to fintech launches, his expertise spans product development, growth strategy, and digital transformation. Join us as Lior shares: - How fractional CTOs help businesses scale efficiently without the overhead - Why many founder-led companies struggle with tech strategy—and how to fix it - Lessons from building, growing, and exiting multiple technology companies - How to align technology, product, and marketing for sustainable growth If you're a founder, technologist, or agency leader looking to optimize tech investments and scale smarter, this session is for you.

Outbound success isn’t about finding a single perfect formula—it’s about continuous learning and adaptation. And that’s exactly what we plan to keep doing. Over the past few weeks, we’ve been refining our approach to outbound for Sonar, testing hyper-personalized messaging with a more selective focus. Instead of customizing outreach for every prospect upfront, we started with broader campaigns to identify engaged prospects—those showing intent by opening emails multiple times—before following up with tailored messaging. The results so far? Mixed. While we’ve seen some engagement, it’s clear that personalization alone isn’t always enough to drive conversions. We’re still working to pinpoint when personalization is most impactful, which types of sequences are most effective, and how to balance scale with meaningful outreach. That said, we believe this approach has long-term potential. The more we test, the more we refine our process—and each iteration brings us closer to a strategy that maximizes both efficiency and results. We’ll continue experimenting with different sequence structures, timing, and personalization techniques to optimize performance.

We’re excited to highlight our customer Redirect Health, a company redefining accessible and affordable healthcare for businesses, individuals, and brokers. With plans designed to reduce costs by 40% in under two years, Redirect Health offers a customized, end-to-end healthcare solution that prioritizes both affordability and quality care. Redirect Health is making healthcare work better for businesses and families alike. We’re excited to help them grow!

Test fast. Adapt faster. Outbound isn’t about getting every message right—it’s about figuring out what works before you waste time on what doesn’t. Different CTAs, different angles, different targeting—all of it needs to be tested and optimized. But just as important? Knowing when to move on. If something isn’t working after a few weeks, it’s time to shift focus and refine the strategy. Nathaniel Houghton, Co-Founder & CEO at Incendium, breaks down why outbound success comes from iteration—not from holding on too tightly to what worked yesterday.

The Shortcut to Sustainable B2B Growth Isn’t What You Think B2B marketing isn’t just changing—it’s being redefined by shifting buyer behavior, AI, and the demand for hyper-personalization. Businesses that rely on outdated playbooks won’t just fall behind—they’ll become irrelevant. To stay ahead, companies need to embrace data-driven personalization, AI-powered automation, and multichannel strategies that build real engagement. The brands that win aren’t the ones making the most noise—they’re the ones making the right connections. Where is your marketing strategy headed next?

In today's business landscape, data isn't just an asset—it's the foundation of competitive advantage. Yet, many organizations struggle to transform their vast data repositories into actionable intelligence. Kelly Zhou, Co-Founder & CEO of Arbor, is changing that with AI-powered business intelligence. Before launching Arbor, Kelly amassed 12 years of experience in AI, data infrastructure, enterprise SaaS, and business strategy. Now, she’s helping businesses make smarter data-driven decisions that drive bottom line impact. Join us as Kelly shares: - How AI-driven analytics are transforming business decision-making - Why most companies struggle to access and leverage their data—and practical solutions - How Arbor makes data insights accessible to non-technical business users - Lessons from SaaS investing and building Arbor If you're thinking about how to turn messy, siloed data into meaningful insights and competitive advantage, this session is for you.

Tune in today for a live session with Kelly Zhou, Co-Founder & CEO of Arbor, as she shares how AI-driven business intelligence is transforming decision-making. Key topics include: How AI-driven analytics are reshaping business strategy Why most companies struggle to access and leverage their data—and practical solutions How Arbor makes data insights accessible to non-technical business users Lessons from SaaS investing and building Arbor

Outbound lead generation isn’t just about volume—it’s about precision. If you’re relying on outdated or incomplete prospect data, you’re not just missing opportunities—you’re wasting effort. Data enrichment changes that. By refining and enhancing prospect data, you gain clearer insights, sharper targeting, and stronger engagement. Instead of guessing who might convert, you’re reaching the right people with the right message at the right time. With enriched data, targeting becomes more strategic. Instead of casting a wide net and hoping for results, you can prioritize high-value prospects who are most likely to engage. Outreach also becomes more effective. When your messaging is based on real insights—job changes, company growth, or behavioral signals—your prospects are more likely to respond. The result? Higher conversion rates and a more efficient pipeline. How are you leveraging data enrichment in your outbound efforts?

As we continue refining our outbound strategy, we’re further exploring how?industry, seniority level, and company-specific targeting?can enhance engagement and conversion rates. Building on our previous tests, we’re focusing on?hot leads—prospects who have already shown intent—and designing?tailored campaigns?that align with their specific role and industry. By incorporating a?multichannel approach, reaching them on both?LinkedIn and email, we aim to streamline personalization while increasing the likelihood of meaningful connections. The goal remains the same: making outreach feel more relevant and valuable without overcomplicating the process. As we track engagement across these targeted campaigns, we’re assessing whether this approach further improves response rates and strengthens our outbound playbook.

How do you optimize your go-to-market strategy to maximize revenue while navigating constraints? Dustin Amrhein, CEO and Co-Founder of Revcast, has made it his mission to revolutionize the way revenue teams achieve their goals by empowering organizations with predictive and collaborative solutions. With over a decade of experience across leadership, product marketing, customer success, and enterprise IT—spanning roles at Insert, Pendo.io, and Medallia—Dustin brings unparalleled insight into building high-performing teams and launching impactful products. Join us as Dustin shares: - How Revcast helps GTM teams maximize revenue by identifying real-time risks and opportunities - Insights into developing efficient, best-practice plans for revenue predictability - Lessons from his leadership journey across startups and global enterprises - Strategies for building resilient teams and products that drive long-term success Whether you're looking to optimize your revenue planning, scale your team, or learn from a leader with deep expertise in enterprise technology, this session is for you.