Inbox Monster

The holiday season may be full of excitement, but your subject lines shouldn’t scream it—literally. While emojis can add a touch of fun, moderation is key. Avoid the urge to go overboard with all caps, excessive punctuation, or emojis in every line. This can make your emails feel desperate, not delightful. Instead, let your brand’s authentic voice shine through. Consistency in your messaging and a dash of personality will help build long-term relationships, even during the high-pressure holiday season. Read the full article here: https://lnkd.in/e5EHXiJ5? #EmailMarketing #BlackFriday #CyberMonday #Deliverability #EmailGeeks

You’ve made it through a year of newsletters, promos, and confirmations, but the Year in Review email? That’s a whole different beast. Year in Review emails are your most personal and valuable, but they also take the most work to pull off. So instead of waiting until after the holiday blitz, get going now! Check out this year’s Year In Review Inspo and get started on your most personal email before this year’s holiday rush: https://lnkd.in/eHfZi6tY #EmailMarketing #YearInReview #EmailGeeks

If you're planning to reach out to less engaged subscribers this holiday season, don’t expect a miracle re-engagement overnight. Instead, repackage your best-performing content of the year and deliver it strategically. Your goal should be to nudge these subscribers gently, seeing what resonates without overwhelming them. This also means not drastically increasing your email volume—ISPs don’t like sudden spikes, and neither do your subscribers. Use this time to gather insights on what might bring those subscribers back, but make sure your plan is gradual and thoughtful. Read this before you hit send this year: https://lnkd.in/e5EHXiJ5? #Reengagement #EmailMarketing #BlackFriday #CyberMonday #Deliverability #EmailGeeks

What happens in Las Vegas most certainly does not stay in Las Vegas. Looking back on last week the Inbox Monster team felt like we hit the jackpot getting to invest time with so many clients, partners, prospects, and CRM friends. From the conference to the speakers, everything was authentically over the top. We finished #BrazeForge2024 with the most perfect night at TopGolf with 125+ email nerds and our friends at Movable Ink, Stitch, TalonOne, and Twilio. We can't wait to see what Braze does next year to top this.

iPhone 16 previews have arrived in the Inbox Monster platform! This is a big one because iOS 18 comes pre-installed and brings big changes to the inbox, including a tabbed view and AI-powered pre-header text. Check your email rendering on all modern devices, so you can send with confidence. #emailgeeks.

We get it—holiday campaigns bring stress, and with inboxes more crowded than ever, the pressure is on. But don’t rush the process. Socialize your strategy early with your internal team and consultants. Define clear risk tiers so you know the stakes, and most importantly, track your KPIs daily to ensure you’re staying within healthy deliverability limits. You don’t want to hit those red flags—especially with ISPs keeping a close watch during peak season. It's all about staying nimble and flexible to adapt in real time when necessary. Find more holiday sending tips here: https://lnkd.in/e5EHXiJ5? #EmailMarketing #BlackFriday #CyberMonday #Deliverability #EmailGeeks

Okay, you've got this year's Cyber Week strategy just about nailed down, but before you press send, keep in mind—holiday inboxes are flooded with political messages that people have never been more tired of, and it's only getting more competitive. With increased volume across the board, a slight dip in engagement is normal. But that doesn't mean your efforts aren’t working—it’s about pacing yourself for the long game. Strategic sending will help keep your KPIs in check and your messages from getting lost in the chaos. Read the full article here: https://lnkd.in/e5EHXiJ5 ? #EmailMarketing #BlackFriday #CyberMonday #Deliverability #EmailGeeks

It's #BrazeForge week! Come by and grab yourself a Monstie at booth #15. ???? #Braze #ProudSponsor

You asked, we answered—literally. We asked our clients to hit us with what’s stumping them as they’ve been preparing for Cyber Week this year. Our deliverability experts took their questions head-on. Worried about election email inbox clutter? Planning on emailing to unengaged subscribers? Dabbling in SMS? Our experts tell all. Read the article here: https://lnkd.in/e5EHXiJ5 #emailmarketing #cyberweek

Already got the sending scaries for this year's Black Friday/Cyber Monday? (We get it. And we're always here to be your emotional support monster.) Our partners at Salesforce crunched the numbers from last year's Cyber Week to help you prep for a smooth sending season. We created a few takeaways of our own here, based on their numbers. See all the stats here: https://lnkd.in/e7aZXuFP #deliverability #emailgeeks