Inbox Army

IOS 18.2 is expected to be publicly released to all users in early December 2024. The impact of this update is going to be huge. Nicole Merlin from Knak recommends the following: - Start paying extra special attention to your Sender Name and Subject Lines in all messages, as these are the main two things you can control - Get set up with Branded Mail on Apple Business Connect as soon as you can - Continue to send timely, relevant and useful messages to your subscribers with clear structure, layout and content, to give your content the best chance of being summarized effectively - Don’t embed text in your images, and instead focus on using live text for all messages - Grab iOS 18.2 or the Public Beta as soon as you can to see how your emails look and feel, particularly in the Digest View - Play around with optimizing your designs for the Digest View Once again, thanks to Nicole Merlin for these wonderful insights. The full link to the article is in the comment below.

?? How to Take Care of Email Shift in Holiday Season: Best Practices to Follow! ?? Here’s how to stay ahead of the game with these essential best practices: ?? Avoid All-Image Emails Don’t rely solely on images! All-image emails can hinder alt text accessibility and affect email effectiveness. Keep it balanced with text! ?? ?? Optimize for Mobile & Dark Mode Ensure your emails look great across all devices! With more people using dark mode and mobile, make sure your content scales without becoming unreadable. ???? ?? Spam Keywords Still Matter (But Less So) While spam filters have evolved, spammy keywords still affect deliverability, especially on platforms like Hotmail. Avoid ALL CAPS to keep your emails safe! ?? ?? Don’t Overlook Alt Text Alt text is crucial—not just for accessibility but also for content filtering. Be sure to describe your images accurately and meaningfully. ???? ?? Leverage AI for Alt Text Use AI to craft detailed alt text for your images. It helps AI algorithms better process your emails, improving both accessibility and deliverability. ???? ? Feed the AI Data Machine AI is hungry for data! Make sure you provide structured and detailed content to optimize deliverability and keep your emails in top shape! ???? ?? Stay Ahead of Policy Changes Keep an eye on content filtering policies and email authentication updates to avoid issues during peak holiday traffic. ??? By following these best practices, you’ll ensure your holiday email campaigns are engaging, effective, and ready for the season! ???? For more info, make sure to watch our latest podcast covering this topic! ?? #EmailMarketing #HolidaySeason #MarketingTips #BestPractices #EmailDeliverability #AltText #AIinMarketing #MobileOptimization #DigitalMarketing #EmailStrategy #FestiveMarketing https://lnkd.in/gVYK5PTX

Another email design created by our team! #EmailMarketing #EmailDesign #EmailCampaign #CreativeEmail #EmailStrategy #DesignInspiration

"95 percent of our decisions come from the subconscious" This was such a fun conversation with Sarah Levinger on That Inbox Army Podcast. We really wanted to a dive into the intersection between psychology and marketing (with a bit of email marketing sprinkled in, too). Sarah jumped into some incredible topics, including: - The emotional drivers behind purchasing decisions - How generational influences shape marketing strategy - How brands need to understand the significance of emotional connections - And much more (There are even some amazing book recommendations at the end!) Watch/listen here -> https://lnkd.in/gJ9ddjmi h/t to Garin Hobbs

? We asked April Mullen, Sr. Director of Communications and Brand at Insider. What is your top recommendation for standing out in crowded inboxes during the holidays? ???? Here's what she answered: ?? My top recommendation for standing out in crowded inboxes during the holidays is to create highly personalized and impactful emails tailored to each customer. Achieving this at scale requires leveraging advanced technology, such as AI-powered tools and customer data, to craft 1:1 messaging. By utilizing dynamic content that adapts in real-time, you can deliver immersive experiences that not only capture attention but also drive meaningful engagement and conversions. ?? To drive conversions, target your audience based on expected behaviors or actions, such as likelihood to purchase or churn, customer lifetime value, and discount affinity. ?? This allows you to craft messages that resonate on a deeper level with each recipient. Additionally, use personalized recommendations to cross-sell and upsell, tailoring these suggestions to your subscribers' behaviors, actions, and preferences. ?? It's about making every email feel uniquely relevant, ensuring it resonates and compels a purchase. ?? In the peak holiday season, it's not just about standing out—your emails need to inspire action amidst a sea of competing messages. By focusing on personalization and strategic targeting, you can ensure that your emails not only get noticed but also lead to meaningful results." #HolidayMarketing #EmailMarketingTips #Personalization #CustomerEngagement #EmailStrategy #InsiderTips #AIinMarketing #ConversionOptimization ?? Ready to make your emails stand out this holiday season? Connect with us today to learn how we can help!

We asked Evan Blittner SR. Manager, B2C Loyalty Lifecycle Marketing at The Leading Hotels of the World: ? What is your top recommendation for standing out in crowded inboxes during the holidays?" ?? Here's what he answered: Personalization and timing of the offer if possible to the customer status in the lifecycle. Testing into theme-based subject lines. ?? ?? Make an impact this holiday season! ?? #HolidayEmails #CustomerLifecycle #StandOut

?? We asked Anna Levitin, CRM & Lifecycle Marketing Lead at DoorLoop ?? What is your top recommendation for standing out in crowded inboxes during the holidays? ???? Here's what she answered: 1?? Optimize the "From" name ??: Change the "From" name to something seasonally relevant, like "{Brand Name} Black Friday Deals" or "{Brand Name} Holiday Offers." This immediately signals to the recipient that the email contains special, time-sensitive content. ?? 2?? Enhance subject lines with rich text ??: Use rich text formatting (italic, bold, strikethrough) in subject lines to make them more eye-catching. For instance, you can use tools like https://lnkd.in/gspFCF9 to format your subject lines effectively. ???? 3?? Deliver tangible value ??: Focus on clear, quantifiable value in your messaging. Highlight exactly how much the user can save by comparing regular prices to discounted ones, making it easy for them to see the benefit of acting now. ???? ?? Ready to boost your holiday email game? Start implementing these tips today! ?? #EmailMarketingTips #HolidayCampaigns #StandOutInTheInbox #CRM #LifecycleMarketing #MarketingTips #HolidayDeals

We asked Christy Parrish, Director, Client Partnerships at Cordial, What is her top recommendation for standing out in crowded inboxes during the holidays! ???? Here's what she answered: Standing out in today’s crowded inbox is no small feat. And, as a 25+ year email marketing expert, I’ve seen some interesting tactics! Here are two strategies to help your emails break through the noise: Let Customers Guide the Way: Pay close attention to customer signals—whether it’s site activity, email engagement, buying behavior, or offline shopping. Use this data to trigger timely, relevant emails. ???? This can be in addition to your daily broadcasts, or you can incorporate dynamic personalized blocks into your regular sends, a tactic many Cordial clients successfully use. Bringing the most relevant content to the forefront is key to sparking interest and engagement. ? Promote Value-Driven, Holiday-Centric Content: Make your promotions feel exclusive, whether through limited-time offers, low-stock alerts, or early access deals. ?? ?? The goal is to make the customer feel that the offer is tailored specifically for them—this sense of exclusivity can be a powerful motivator to grab their attention and drive conversions. ????? By following these steps, you can ensure that your holiday marketing efforts not only stand out but also set the stage for ongoing success in the months and years to come. ???? Ready to boost your holiday emails? ?? #EmailMarketing #HolidayMarketing #CustomerEngagement