INBOUND

#INBOUND24 may be coming to a close ?? but #INBOUND25 will be here before we know it... and for the first time ever, we'll be WEST COAST BOUND! ?? Don't miss your chance to meet us in SF, at the LOWEST price they'll be all year: https://bit.ly/4esbCpi And don't worry Boston - we'll be back for the good times (and lobster rolls) in 2026.

Thanksgiving is RIGHT around the corner - so obviously, we had to give today's #LinkedINBOUND Poll a festive twist. If you could invite one fictional character to your Work Friendsgiving dinner, who would it be? Comment below and let us know why (or add someone we're missing).

Them: "OMG have you started planning for 2025?!" You after our Cyber Monday sale: nmjc ?? Don't forget! December 2nd, 10am, 24 hours to save. #chillguy #INBOUND25 #cybermonday

As we approach this season of gratitude (we love a theme), we're taking a moment to celebrate the incredible people who made #INBOUND24 possible. ?? To our attendees: You brought such amazing energy and curiosity to every session, workshop, and connection. Your passion for constant growth - in your career, your network, and your life - is what makes INBOUND truly special. Thank you for helping to build and cultivate this one-of-a-kind community. ?? To our speakers: Your wisdom, authenticity, and willingness to share both successes and challenges helped everyone level up their game. You didn't just present - you inspired, challenged, and empowered our community to think bigger. ?? To our sponsors: Your partnership turned this year's event into an experience that went beyond the ordinary. You didn't just help make INBOUND24 possible - you helped make it extraordinary. Thank you for believing in our vision and helping us bring innovative solutions to our community. ?? To our staff and vendors: From countless planning meetings to those early morning setup shifts to the late-night troubleshooting - your passion for creating an exceptional experience shone through every detail. You are the heartbeat of INBOUND. #INBOUND24 wasn't just an event - it was a celebration of what's possible when passionate people come together to learn, share, and grow. None of this would have been possible without each and every one of you, and we cannot wait to reunite in SF! Now we'll pass the baton in this #gratituderelay. Who do you think deserves a shoutout? Tag them below! ??

Looking for ways to create authentic, strategic content around AI in 2025? So were our #INBOUND24 attendees... but maybe just not in those words. What buzzword would you eliminate in 2025? Please circle back by EOD. #INBOUND24 #INBOUNDHotTakes Featuring: Jay Schwedelson Jennifer Nixon Caleb King ? Daniel Murray Sara Munro Jen Spencer Cameron Adams Kipp Bodnar Matt Wolfe Andrew Pitre Arjun Mahadevan Emily Davidson Serguei Balanovich & our host Troy Sandidge

#INBOUND24 was named in BizBash's 10 Most Innovative Meetings of 2024?! We know that's right! Learn more here: https://lnkd.in/etVUXfjP

"So I've got my guilty pleasure show and my guilty pleasure topic..." Y'all, I'm pretty sure you have no idea where that^^ statement is going ?? Seriously though, what IS thought leadership!?! How do you become a thought leader?!? And why does it matter in the marketing mix!?! I shared about this topic at INBOUND, and I used my 4-pillar thought leadership framework to articulate some differences between SMEs, influencers, and thought leaders. A few take-aways: - Don't focus solely on executives or founders. Think holistically about the talent in your organization as you think about building thought leaders. - The pillars are credibility, profile, prolific, and depth of ideas. The pillars work together in tandem and there's no "best" pillar. You need to score yourself to get a baseline, and then create a plan, based on pillars where you are weak. - You need TIME and RESOURCES to grow in the "depth of ideas" pillar. People don't just sit alone in a room thinking smart thoughts! They need time to experiment, iterate, and codify their work to actually come up with new and novel insights. - Thought leadership requires 2 elements: have thoughts, be a leader. You can be good at your job, and that doesn't make you a thought leader. You can be "famous", but that doesn't make you a thought leader. Without BOTH elements, you're not a thought leader. - You can have a ghostwriter, but not a ghost-thinker. Without a significant body of source material, there's no one for a ghostwriter to "ghost"! (PS - These take-aways were originally shared as a comment on another thread. Comments = Content ??)

We all love an office pet – as long as they promise not to bork meetings or claw at deadlines! Already have one? Please share pics below! #LinkedINBOUND #OfficeCompanion #WorkCritters

INBOUND 2024: Lessons That Still Resonate! Even though it's been two months since HubSpot's INBOUND conference in Boston, the insights are too valuable not to share! Here are my top 5 takeaways: 1. Human + AI Synergy Yamini Rangan (HubSpot CEO) nailed it: "AI creates, humans curate." The future is all about blending tech efficiency with human creativity! 2. Content Quality Reigns Supreme Neil Patel dropped a bombshell: 59.4% of 4.6B daily content pieces get ZERO engagement. Quality over quantity is key! 3. LinkedIn Ads Mastery AJ Wilcox pro tip: Start with $80-100 daily budget, optimize for website conversions. Game-changer for B2B marketing! 4. B2B Marketing Evolution "Search Everywhere Optimization" is the new SEO. Human-written content still wins in the long run! 5. Design for Everyone Cameron Adams (Canva): AI is democratizing design, making visual communication accessible to all marketers. But the real magic? Meeting customers face-to-face, connecting with global colleagues, and soaking in the collective wisdom of the HubSpot community. Read on for more insights. #Hubspot #Inbound #B2BMarketing #Marketing

HubSpot CMO Kipp Bodnar said forget fantasy football, we're drafting marketing legends ?? Who's on your dream team? Drop your picks below! #INBOUND24 #INBOUNDHotTakes Christina Kay, MBA Troy Sandidge